In the World of AI, we want to help professional PPC managers regain control of their ad spend.

Our software is designed to help paid advertisers grow their profits, instead of increasing revenues for the large online ad platforms.

Stewart Dunlop

Stewart Dunlop – Founder at PPC.io

Meet our team

Dedicated experts in PPC marketing, just for you

Stewart Dunlop

Stewart Dunlop

CEO

Michael Dunlop

Michael Dunlop

COO

STEP 1

AI Agent Architecture

While others wrap ChatGPT in a UI, we built specialized AI agents that perform specific PPC agency tasks better than humans.

"ChatGPT fails at complex tasks because it's one model trying to do everything. We use 8+ different AI models, each optimized for specific jobs. Better results, lower hallucination rates."
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Landing Page Analyzer Agent

Uses Claude-3.5 for psychological analysis (best at understanding human behavior), GPT-4V for visual element detection, and Gemini for data correlation across competitor pages.

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Competitor Intelligence Agent

Deploys multiple models simultaneously: Claude for strategic analysis, GPT-4 for creative interpretation, and Google Gemini models for ad performance prediction.

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Task-Specific Processing Chains

Complex workflows broken into logical steps, each handled by the optimal model. No single point of failure, no forcing square pegs into round holes.

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Review Intelligence Agent

Uses sentiment-specialized models for emotional analysis, Claude for extracting actionable insights, and GPT-4 for synthesizing findings into campaign strategies.

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Account Audit Agent

Performs systematic 312-point Google Ads account analysis, identifying budget waste, campaign structure issues, and missed opportunities across all campaign types and bidding strategies.

STEP 2

Built To Scale PPC Agencies

Our infrastructure and business model are designed to help agencies scale profitably. No external investors demanding 10x price increases. No bloated features for markets we don't serve. Just sustainable architecture that grows with you.

"Tired of SEMrush charging $500/month for $50 worth of data? We show you exactly what things cost and add a fair markup. Revolutionary concept in SaaS, apparently."
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No External Investors

We answer to users, not VCs demanding 10x growth. No pressure to jack up prices or add bloated features for bigger markets we don't understand.

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Scalable

Our multi-LLM architecture automatically scales with your client load. Handle 5 clients or 500 clients with the same response times and quality

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Transparent Cost Structure

See exactly what your AI processing costs in real-time. No 'credits,' no hidden markups. Fair pricing that scales down as you use more.

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Agency-Focused Development

Every feature built specifically for PPC agency workflows. Direct access to builders means your feature requests actually get implemented.

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Sustainable Business Model

Lower overhead means stable pricing. No fancy offices or massive sales teams means we can focus resources on building tools that work

STEP 3

Grow Your Clients Profitability

Stop spending time on busywork that any junior could do. Use PPC.io for the strategic work that wins clients and keeps them. Every feature designed around actual agency workflows, not theoretical use cases.

"The best agencies don't compete on price. They compete on insights clients can't get anywhere else. We help you deliver those insights consistently."
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Pitch New Clients

Generate mind-blowing competitive analysis and strategy recommendations without access to their accounts. Show prospects exactly where their current agency is failing.

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Audit Existing Accounts

Complete Google Ads account audits in 47 minutes. Identify wasted spend, negative keyword gaps, and optimization opportunities that manual reviews miss

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Optimize Fast

Create winning ad copy, headlines, and landing page recommendations based on competitor analysis and industry psychology patterns

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Level Up Client Reporting

Transform data into strategic insights with client-ready explanations. Show not just what happened, but why it happened and what to do next.

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Competitor Intelligence

Monitor competitor strategies, pricing changes, and new campaign launches. Stay ahead of market shifts and capitalize on competitor mistakes.

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From the founder

Stewart Dunlop

I built a successful agency, scaled it to 100+ clients including HelloFresh and Udemy, then solid it.

Now, I want to help PPC agencies leverage AI to actually improve their work, whilst keeping humans in command. That's why we're building PPC.io - the ultimate AI agent for PPC professionals.

Here's the thing about PPC that took me way too long to figure out: most agencies are drowning in all the moving pieces.

Keywords, ad copy, landing pages, competitor analysis, client reporting, creative strategy - and that's before you even get to the actual optimization. Most agencies are juggling all of this manually, which means they're either doing a mediocre job on everything or spending way too much time on tasks that should be automated.

The biggest problem I saw? Agencies know what good PPC looks like, but they don't have time to actually deliver it consistently. You're supposed to be analyzing competitor landing pages, researching industry-specific creative angles, writing compelling ad copy, auditing account structure, AND creating reports that actually explain what's happening to clients.

Who has time for all that?

That's when I started building PPC.io. We're building AI that handles every part of the PPC process that's currently eating your time.

Need to audit a client's entire Google Ads account? Done in seconds, with specific recommendations for every campaign. Want to pitch a new client? Our AI analyzes their website, competitors, reviews, and entire digital presence to create a strategy that'll blow their minds. Struggling with creative ideas? We'll show you winning ads from your exact industry and tell you what yours is missing. Landing pages not converting? We'll analyze top performers in your niche and show you exactly what needs to change.

The AI does what takes agencies hours in minutes, so you can focus on being brilliant at strategy instead of drowning in execution.

Because here's what I learned running my agency: clients hire you to be smarter than them about marketing, not to be faster at manual tasks. They want insights, strategy, and results. But most agencies spend 80% of their time on grunt work and 20% on the strategic thinking that actually moves the needle.

We're flipping that ratio. Let AI handle the research, analysis, and optimization heavy lifting. You focus on understanding your clients' businesses, crafting strategies that drive real growth, and building relationships that last.

At PPC.io, we're building tools that make every agency worker feel like they have a team of specialists backing them up - someone to handle competitive research, someone to optimize landing pages, someone to generate creative ideas, someone to write compelling copy. Except it's all AI, it's instant, and it's trained on what actually works.

That's how you go from being just another PPC agency to being the one clients can't imagine working without.

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