Looking for experts to handle your precious Amazon paid-advertising? You don’t have to spend a lot of time looking on the internet for the perfect solution as our team will handle the tedious tasks of running your pay-per-click (PPC) campaigns and boost your brand awareness.
Here are the formulas that entrepreneurs can implement for their marketing plan to maximize their sales on Amazon
Daily Tasks
- Conversion Based Bid Optimization
- New Item Bid Optimization
- Negative Keyword Research
Weekly Tasks
- Novel Negative KW Research
- Campaign Structure Checks
- New ASIN to be Added
- Positive Keyword Optimization
Monthly Tasks
- Novel Negative KW Research
- Campaign Structure Checks
- New ASIN to be Added
- Positive Keyword Optimization
- Product Page Optimization Feedback
- Headline Search Ad Copywriting Test
- Display Ad Targeting Optimization
- Positive Keyword Research
- Monthly 3rd Party Campaign Audit
Once you entrust your business with our Amazon PPC agency, we will help you scale your eCommerce business and even exceed your monthly ROI. Our experienced team will assist you with how to manage your Amazon PPC and enlighten you about the different features of Amazon such as Amazon Sponsored Products, Product Display Ads, and Sponsored Brands.
Amazon Sponsored Products
Creating Amazon PPC campaigns is an excellent method to widen the presence of your products on the internet to compete with top eCommerce companies. But before you execute your marketing plan, it’s important to build a well-executed Amazon PPC strategy, which is the cream of the crop for your advertising. Keep in mind that many successful companies set their priorities to designing effective PPC campaigns, which doubles their return on investment (ROI).
With the help of our skilled Amazon PPC team, we can build, optimize, and execute Sponsored Products campaigns on Amazon — a PPC campaign that promotes product listing and helps your merchandise to get top-tier placement on product pages and search results. We’ll also conduct in-depth keyword research and analysis to enhance your campaigns, reduce the pay-per-click cost, and improve your conversions.
Amazon Sponsored Brands
Although you’re already seeing great ROI on Amazon, it’s still important to have your products purchased on your branded website. While shoppers may be buying and may even have a good impression on your products, take into account that building a connection between your brand and your consumers is critical. This is one of the factors that you should consider to gain a better reputation for your business.
That’s where we came in, we’re here to increase your brand awareness in Amazon’s search results. In addition to our Amazon PPC services, we’ll boost your brand’s logo and tagline where it’ll appear on search results for items that customers are looking for. With the support of our hard working staff, you’ll be able to fully grasp every corner of Amazon Sponsored Brands — Amazon ads that feature the brand logo of business companies, which makes their products easily recognizable to their consumers.
Amazon Display Ads
Even if your target audiences aren’t using the Amazon platform to search for your products, they may still see it with the help of Amazon Display Advertising (previously known as Amazon Product Display Ads). It’s a self-serving display advertising solution that allows brands to identify new customers and retarget existing consumers by using auto-generated, product-focused ad campaigns.
Our dependable Amazon PPC management team will make sure that the ads for your business won’t just be attractive and compelling, but it’ll be skillfully designed to target audiences for engagement and conversion. We’ll also create professional and effective landing pages, which will complement your PPC campaigns.
Amazon Video Ads
Want to create high-quality video ads for your customers to see? With the assistance of our team, we’ll provide an optimized video that works perfectly with the Amazon platform. Even though video ads are more expensive than other ad campaigns — which many entrepreneurs are wary of using, we’ll aid you by designing effective and engaging video ads that will convert into sales. This will then create a flawless reputation for your business.
Amazon DSP
Amazon Demand-Side Platform (DSP), formerly known as Amazon Advertising Platform, is a centralized interface that manages different aspects of your Amazon PPC Campaigns such as video ads, display ads, and many more.
Amazon DSP provides six targeting options:
- Behavioral Targeting: Focuses on customers’ behaviors from browsing your products over the past 30 days.
- Contextual Targeting: Display real-time relevant ads when people browse on the internet.
- Lifestyle Targeting: Shows ads to target audiences who buy from a specific product category like Gadgets and Accessories.
- Remarketing: Allows you to reconnect with customers that have already purchased your products.
- Audience Lookalike: Improve your brand awareness by finding leads who share similarities with your current customers.
- Advertiser Audiences: Utilize CRM data, hashed email lists, and web pages with tracking pixels to drive more traffic to your PPC campaign.
Managing the Amazon DSP is a focal point for your business to grow. If you handle it correctly, it can improve your ROI and open more opportunities in the future. However, if you’re not sure how to utilize this Amazon software, we’re here to lend you a hand and cover the little details, which makes your paid Amazon campaigns run more smoothly than ever.