[
  {
    "name": "postclick-fix-first",
    "title": "Improve my page",
    "description": "Find what to fix first and show the exact change.",
    "topics": [
      "leaks",
      "buyers",
      "trust"
    ],
    "starter": "Use my latest Postclick audit. What should I fix first? Show me the change.",
    "portable_starter": "Use this skill on the page copy I provide. What should I fix first? Show me the exact change.",
    "digest": "sha256:012733b527a2481324222ec707eb7ce896065f21424e6d83d9125b564a44312a",
    "download": "/skills/postclick-fix-first.zip",
    "source": "/skills/postclick-fix-first/SKILL.md"
  },
  {
    "name": "postclick-message-match",
    "title": "Match my ad",
    "description": "Make the landing page deliver what your ad promises.",
    "topics": [
      "the_pitch",
      "the_page",
      "copy"
    ],
    "starter": "Use my latest Postclick audit. Does my page deliver what the ad promises? Rewrite the opening.",
    "portable_starter": "Compare the ad and page copy I provide. Does the page deliver what the ad promises? Rewrite the opening.",
    "digest": "sha256:689549f38d055110306537f16b740dac2cc1f47b9dd3918479e4ce2e6c982542",
    "download": "/skills/postclick-message-match.zip",
    "source": "/skills/postclick-message-match/SKILL.md"
  },
  {
    "name": "postclick-buyer-objections",
    "title": "Win more buyers",
    "description": "Find what makes a good-fit visitor hesitate and help them decide.",
    "topics": [
      "buyers",
      "trust",
      "the_pitch"
    ],
    "starter": "Use my latest Postclick audit. What might stop the right buyer? Show me how to help them decide.",
    "portable_starter": "Read the page copy I provide. What might stop the right buyer? Show me how to help them decide.",
    "digest": "sha256:6e3e4dc6049edd6f55f31220a568d55a581ebd7a3526a033e5bcf1d38e28bb69",
    "download": "/skills/postclick-buyer-objections.zip",
    "source": "/skills/postclick-buyer-objections/SKILL.md"
  },
  {
    "name": "postclick-copy-rewrite",
    "title": "Rewrite my copy",
    "description": "Turn audit findings into words you can put on the page.",
    "topics": [
      "copy",
      "the_page",
      "the_pitch"
    ],
    "starter": "Use my latest Postclick audit. Rewrite the copy that needs work. Show the old and new words side by side.",
    "portable_starter": "Rewrite the page opening I provide. Show the old and new words side by side. Keep the facts.",
    "digest": "sha256:2f28e6b7e8df2f60c0d07a69927b4b677c2bd8158c63675bcfea0042aff614ea",
    "download": "/skills/postclick-copy-rewrite.zip",
    "source": "/skills/postclick-copy-rewrite/SKILL.md"
  },
  {
    "name": "postclick-experiment-brief",
    "title": "Brief my designer",
    "description": "Give your designer a clear change to make and a way to check it.",
    "topics": [
      "leaks",
      "buyers",
      "copy",
      "technical"
    ],
    "starter": "Use my latest Postclick audit. Write a short brief my designer can work from.",
    "portable_starter": "Read the page copy I provide. Give my designer one change to make and a simple way to test it.",
    "digest": "sha256:48b68ef169bb8c7c31aadc3e3d089b124c6cfd7600e65e35c9655caaec273f39",
    "download": "/skills/postclick-experiment-brief.zip",
    "source": "/skills/postclick-experiment-brief/SKILL.md"
  }
]