Finally, a practical guide that cuts through the AI noise. Learn how to partner with AI to handle the boring stuff while you focus on strategy, creativity, and real business results.
Sticking to manual processes that AI already outperforms
Letting the machine run wild and watching budgets burn on garbage leads
I spent two years obsessing over every PPC strategy, testing with real money to see what actually works. The result?
I built a framework that keeps humans indispensable in an AI-driven world.
AI handles execution. You handle direction.
This isn't about being replaced—it's about becoming the strategic powerhouse your clients actually need.
Master Performance Max and Broad Match with proven frameworks. Stop AI from burning budgets on garbage leads.
Reposition from button-pusher to strategic partner. Learn the skills that make you indispensable.
Why campaigns fail at the offer level. Create irresistible offers that convert traffic into customers.
Design post-click experiences that convert. AI can't optimize what happens after the click.
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Why human creativity beats AI-generated content. Use AI for insights, not final creative decisions.
Train AI with better data and conversion tracking. Make AI optimize for quality, not just quantity.
Embed yourself in client financials. Move from report maker to growth strategist.
Solve the attribution nightmare. Stop platforms from lying about conversion credit.
How a B2B client discovered 48% of their "conversions" were duplicate credit across platforms, and the exact fix that revealed true ROAS.
Why a cybersecurity company's 'Schedule a Demo' CTA failed miserably, and the free assessment offer that transformed their conversion rate.
How switching from immediate ROAS to Customer Lifetime Value thinking revealed the true profitability of this business.
Real agency workflows using AI to identify thousands of negative keywords, automate bid management, and save 20+ hours per week.
Now, I want to help PPC agencies leverage AI to actually improve their work, whilst keeping humans in command. That's why we're building PPC.io - the ultimate AI agent for PPC professionals.Here's the thing about PPC that took me way too long to figure out: most agencies are drowning in all the moving pieces.
Keywords, ad copy, landing pages, competitor analysis, client reporting, creative strategy - and that's before you even get to the actual optimization. Most agencies are juggling all of this manually, which means they're either doing a mediocre job on everything or spending way too much time on tasks that should be automated.
The biggest problem I saw? Agencies know what good PPC looks like, but they don't have time to actually deliver it consistently. You're supposed to be analyzing competitor landing pages, researching industry-specific creative angles, writing compelling ad copy, auditing account structure, AND creating reports that actually explain what's happening to clients.
That's when I started building PPC.io. We're building AI that handles every part of the PPC process that's currently eating your time.
Need to audit a client's entire Google Ads account? Done in seconds, with specific recommendations for every campaign. Want to pitch a new client? Our AI analyzes their website, competitors, reviews, and entire digital presence to create a strategy that'll blow their minds. Struggling with creative ideas? We'll show you winning ads from your exact industry and tell you what yours is missing. Landing pages not converting? We'll analyze top performers in your niche and show you exactly what needs to change.
The AI does what takes agencies hours in minutes, so you can focus on being brilliant at strategy instead of drowning in execution.
Because here's what I learned running my agency: clients hire you to be smarter than them about marketing, not to be faster at manual tasks. They want insights, strategy, and results. But most agencies spend 80% of their time on grunt work and 20% on the strategic thinking that actually moves the needle.
We're flipping that ratio. Let AI handle the research, analysis, and optimization heavy lifting. You focus on understanding your clients' businesses, crafting strategies that drive real growth, and building relationships that last.
At PPC.io, we're building tools that make every agency worker feel like they have a team of specialists backing them up - someone to handle competitive research, someone to optimize landing pages, someone to generate creative ideas, someone to write compelling copy. Except it's all AI, it's instant, and it's trained on what actually works.
That's how you go from being just another PPC agency to being the one clients can't imagine working without