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Finally, a practical guide that cuts through the AI noise. Learn how to partner with AI to handle the boring stuff while you focus on strategy, creativity, and real business results.
Sticking to manual processes that AI already outperforms
Letting the machine run wild and watching budgets burn on garbage leads
I spent two years obsessing over every PPC strategy, testing with real money to see what actually works. The result?
I built a framework that keeps humans indispensable in an AI-driven world.
AI handles execution. You handle direction.
This isn't about being replaced—it's about becoming the strategic powerhouse your clients actually need.
Master Performance Max and Broad Match with proven frameworks. Stop AI from burning budgets on garbage leads.
Reposition from button-pusher to strategic partner. Learn the skills that make you indispensable.
Why campaigns fail at the offer level. Create irresistible offers that convert traffic into customers.
Design post-click experiences that convert. AI can't optimize what happens after the click.
Get your free copy now. Limited time offer
Why human creativity beats AI-generated content. Use AI for insights, not final creative decisions.
Train AI with better data and conversion tracking. Make AI optimize for quality, not just quantity.
Embed yourself in client financials. Move from report maker to growth strategist.
Solve the attribution nightmare. Stop platforms from lying about conversion credit.
Now, I want to help PPC agencies leverage AI to actually improve their work, whilst keeping humans in command. That's why we're building PPC.io - the ultimate AI agent for PPC professionals.Here's the thing about PPC that took me way too long to figure out: most agencies are drowning in all the moving pieces.
Keywords, ad copy, landing pages, competitor analysis, client reporting, creative strategy - and that's before you even get to the actual optimization. Most agencies are juggling all of this manually, which means they're either doing a mediocre job on everything or spending way too much time on tasks that should be automated.
The biggest problem I saw? Agencies know what good PPC looks like, but they don't have time to actually deliver it consistently. You're supposed to be analyzing competitor landing pages, researching industry-specific creative angles, writing compelling ad copy, auditing account structure, AND creating reports that actually explain what's happening to clients.