Get FREE Book - THE AI Playbook For PPC Pros
The Roadmap To PPC Success In The Age of AI

FREE: The AI Playbook For PPC Pros

Finally, a practical guide that cuts through the AI noise. Learn how to partner with AI to handle the boring stuff while you focus on strategy, creativity, and real business results.

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By Stewart Dunlop • $600K Agency Owner
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"This isn't theory - it's a practical blueprint from someone who's actually scaled a $600K/month agency using these exact strategies."
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Billy Mackie
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Most PPC Pros Are Making One of Two Mistakes

Mistake 1: Fighting AI

Sticking to manual processes that AI already outperforms

Mistake 2: Blindly Trusting AI

Letting the machine run wild and watching budgets burn on garbage leads

This book shows you the third way: AI as your partner, not your replacement.
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Get your FREE Copy

AI handles execution. You handle direction.

From $0 to $600K/Month
Using AI as a Force Multiplier

I spent two years obsessing over every PPC strategy, testing with real money to see what actually works. The result?

I built a framework that keeps humans indispensable in an AI-driven world.

AI handles execution. You handle direction.

This isn't about being replaced—it's about becoming the strategic powerhouse your clients actually need.

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Stewart Dunlop
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Chapter by Chapter
What You'll Actually Learn
1
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AI as Partners, Not Replacements

Master Performance Max and Broad Match with proven frameworks. Stop AI from burning budgets on garbage leads.

  • The P-Max audience signals that work
  • Control Broad Match without losing scale
  • Ed Leake's minimalist signal framework
2
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The Modern PPC Strategist

Reposition from button-pusher to strategic partner. Learn the skills that make you indispensable.

  • Sell acquisition systems, not ad management
  • The AI-powered PPC roadmap
  • Business thinking vs technical execution
3
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The Offer Is Everything

Why campaigns fail at the offer level. Create irresistible offers that convert traffic into customers.

  • The $30K weak offer case study
  • 3 elements of irresistible offers
  • Testing frameworks that work
4
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Customer Journey Design

Design post-click experiences that convert. AI can't optimize what happens after the click.

  • Landing page psychology that converts
  • Using AI for creative concepts
  • The 3-second conversion rule
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By Stewart Dunlop
$600K Agency Owner
Let AI Handle the Grind - You Focus on What Matters

Get your free copy now. Limited time offer

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5
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Creative Direction Is Your Edge

Why human creativity beats AI-generated content. Use AI for insights, not final creative decisions.

  • Real agency creative workflows
  • AI creative research techniques
  • When AI creative works (and when it doesn't)
6
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Guiding AI To Your Ideal Customers

Train AI with better data and conversion tracking. Make AI optimize for quality, not just quantity.

  • Micro-conversion frameworks
  • Value-based bidding strategies
  • Smart automation workflows
7
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Client Relationships - Becoming Indispensable

Embed yourself in client financials. Move from report maker to growth strategist.

  • CAC vs ROAS thinking
  • Business metrics that matter
  • AI-enhanced client relationships
8
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Multi-Channel Mastery & Measurement

Solve the attribution nightmare. Stop platforms from lying about conversion credit.

  • The $140K attribution case study
  • Cross-platform budget management
  • Incrementality testing frameworks
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Real Case Studies Inside

The $140K Attribution Disaster

How a B2B client discovered 48% of their "conversions" were duplicate credit across platforms, and the exact fix that revealed true ROAS.

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The $30K Weak Offer Lesson

Why a cybersecurity company's 'Schedule a Demo' CTA failed miserably, and the free assessment offer that transformed their conversion rate.

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Beauty Clinic: 1:2 to 1:11 ROAS

How switching from immediate ROAS to Customer Lifetime Value thinking revealed the true profitability of this business.

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Google Ads Scripts in Action

Real agency workflows using AI to identify thousands of negative keywords, automate bid management, and save 20+ hours per week.

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Perfect Fit
Is This Book For You?
Perfect If You Are:
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  • PPC pro who wants to leverage AI as your secret weapon
  • Agency owner sick of wasting hours on manual tasks
  • Marketer who wants to be relevant in 2025 and beyond
  • Someone ready to move from execution to strategy
  • Professional looking for practical, no-BS frameworks
Get your FREE Copy
NOT For You If:
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  • AI doomer still living in fear
  • PPC dinosaur refusing to evolve
  • Hoping AI will do your entire job
  • Looking for get-rich-quick schemes
  • Want theoretical fluff instead of practical advice
Choose Your Format
145 pages of practical strategies you can implement today
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Digital Download
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  • Read on any device
  • Searchable PDF
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Physical + Digital
  • Premium printed book
  • Free shipping 🔥
  • Plus instant digital
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Get FREE Instant Bonus:
  • 200+ Google Ads Scripts
  • PPC.io Trial
  • Attribution Template
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About Author

I built a successful agency, scaled it to 100+ clients including HelloFresh and Udemy, then sold it.

Stewart Dunlop
Stewart Dunlop
CEO

Now, I want to help PPC agencies leverage AI to actually improve their work, whilst keeping humans in command. That's why we're building PPC.io - the ultimate AI agent for PPC professionals.Here's the thing about PPC that took me way too long to figure out: most agencies are drowning in all the moving pieces.

Keywords, ad copy, landing pages, competitor analysis, client reporting, creative strategy - and that's before you even get to the actual optimization. Most agencies are juggling all of this manually, which means they're either doing a mediocre job on everything or spending way too much time on tasks that should be automated.

The biggest problem I saw? Agencies know what good PPC looks like, but they don't have time to actually deliver it consistently. You're supposed to be analyzing competitor landing pages, researching industry-specific creative angles, writing compelling ad copy, auditing account structure, AND creating reports that actually explain what's happening to clients.

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