Hire the person who runs the account, for a flat fee. I built an agency to $6M ARR and sold it, and I now run Google Ads accounts myself for $2,000 a month, never a percentage of spend. The audit comes first and it is free.
No account manager between you and the work. The person on the call is the person reading your search terms report on Monday.
Before any contract I read the newest negative keyword, impression share lost to rank against budget, which conversions the account bids toward, broad match without negatives, where the ads land, and the change history. They say whether anyone is home.
Across 100 accounts I have access to, the median one had 9 primary conversion actions and 32 had auto-apply recommendations switched on. I will tell you which of those you have, and what each one is costing.
One test at a time, written down before it starts: an ad, a bid target or a landing page. The verdict goes in the monthly report, and the losers get cut.
$2,000 a month whatever you spend. A consultant paid on spend has a reason to tell you to spend more. I have a reason to tell you to spend less when that is the answer.
You need to get your paid channel working. The results with PPC.io have been amazing and the demand has outstripped what we can deliver.
Doug Haines
They've helped us consult on PPC efficiency for some of our billion-dollar clients. Next-level strategies.
David Dinsmore
Helped scale my travel business to heights I never thought possible. I almost can't handle the number of new leads we're getting.
Kathryn Wiley
Helped us massively scale our eCommerce store. Nothing but glowing praise for them - Highly recommended.
Arlene McCoy
The same one, every week
Read-only, before any contract
Never a percentage of spend
With a wasted-spend number in it
Book the free audit and I reply with what I found. Read-only access, before any contract.
Three steps. The first is free and you keep it whatever you decide.
You grant read-only access and tell me what a good lead or sale looks like. I read the six numbers, then structure, search terms, bidding, ads, landing pages and tracking, and reply in writing with what I would fix first.
Get the free auditA second opinion each month, a rebuild I hand back to your team, or full management. We pick on the audit call, based on how much of the list you want done and by whom.
See the packagesSearch terms every week. Conversion actions cut to real leads. Bid targets moved from the data. One test at a time. A monthly report that names the waste we cut and what we are testing next.
See the checklist
Never a percentage of ad spend
The audit comes first, free, and you keep it either way
$40 to $85 an hour with experience, 8 to 12 hours a week.
$50k a year at least, plus software.
12% to 30% of spend. $1,200 to $3,000 on $10k a month.
$20 to $300 a month in software, plus your week.
Google bids toward whatever the account calls a conversion. In the 100 accounts I have access to, the median one counts 9 primary actions, and 39 of them count 10 or more. A page view in that list teaches the bidding to buy page views.
The first week is spent cutting that list to the actions that are a sale or a lead, then the bid targets get set against something real.
96 of those 100 accounts have a shared negative list, median 463 terms. A list only grows when somebody reads the report, and the change history says how often that happens: 49% of the Performance Max campaigns I read had no human edit in 28 days.
I read it every Monday. The negatives added are a line in the monthly report.
One test at a time, written down before it starts. An ad, a bid target or a landing page. The verdict goes in the report and the loser gets cut.
A test with no hypothesis is a coin flip with a chart, and most accounts I open are running three of them at once.
Across 53 US accounts spending at least $1,000 a quarter on Search, the median conversion rate is 7.1% and a quarter of them sit under 4.5%. Bidding does not explain a gap that size. The landing page usually does.
Every account gets its main pages audited with Postclick, and the fixes go into the test queue.
Postclick audits the page, we fix what it found, and the test decides.
Learn MorePages planned, written, designed, built and tested for your campaigns.
Learn MorePostclick audits the page, we fix what it found, and the test decides.
Learn MorePages planned, written, designed, built and tested for your campaigns.
Learn MoreMine is $2,000 a month flat for Google Ads, or $4,000 with the social platforms, ad creative and landing page design added. Neither fee moves with your spend. The market runs from $15 an hour on Upwork to 12% to 30% of ad spend at an agency, and the hourly people are rarely in the account 8 to 12 hours a week, which is what it takes.
Who does the work. At an agency the person who sells the account and the person who runs it are usually different people, and the second one has twenty accounts. With me you get the person who runs the account on the call, in the account, and on the monthly report. The agency page describes the same packages from the team side.
No, never. Percentage-of-spend pricing rewards a consultant for inflating your budget. You pay a flat monthly fee, so the only way I keep the account is by growing what it returns.
You grant read-only access to the Google Ads account and tell me what a good lead or sale looks like. I read the six numbers that show whether the account is managed or coasting, then the full checklist, and reply in writing with what I would fix first. You keep the findings either way. Book the free audit.
Yes. The audit is the usual way in: read-only access, nothing changes, and your agency does not need to know. After that the options are a second opinion each month, a rebuild I hand back, or full management. We decide on the audit call.
Over ten years in digital marketing. I built an SEO agency to 100+ clients including HelloFresh and Udemy, grew it to $6M ARR and sold it. I now run Google Ads accounts directly, publish every checklist and script we use on this site, and built Postclick to fix the page the ads land on.
