“Paid advertising, if done correctly, has this wonderful ability to level the business playing field.
That's coming from someone with a strong background in SEO, who grew a huge agency through organic search alone (with almost zero help from any other channel including social).
But paid ads and the AI revolution have presented us with this almost-magical opportunity where small or new businesses can quickly rise to the top 🚀
Agencies love to confuse their clients with technical jargon. They talk about ROAS and CPA, without pulling the strategic levers to get superior results...
There's more to the story than just the ad platforms:
- Branding 👨🏼🎨
- User Experience 😎
- Data 📊
And that's why we founded PPC.io.
We want to help great businesses and great people to profitably scale, ignoring the noise and focusing on what really gets results.
Follow the data. Always.
Certain seasoned PPC experts passionately insist that exact-match campaigns and single-keyword ad groups are the way to go.
Why have an entrenched opinion like that in a data-driven age?
If I’m an exact-match keyword evangelist, and I test a broad-match AI-powered campaign for long enough and that beats my exact match hypothesis, then how can I argue with that? Good data is undeniable.
Paid ads isn't about clinging to theories. it's about validating through rigorous testing. If you don't test to confirm your hypothesis, you're not really a marketer, you're a guru with entrenched opinions.
It’s also important not to have tunnel-vision on any one metric.
We might think our broad-match AI test was a stellar success, only to discover that many of those new customers never make a repeat purchase!
This is classic confirmation bias, and a result of inferior data and testing.
PPC marketing is about being data-driven detectives, solving the mystery of how we put $1 into an advertising funnel and get $10 back.
We work relentlessly with clients who share our passion for profitable growth, not technical jargon."
