Profit, not ROAS
Double the revenue at a loss and you still lost. We judge an account on what is left after the ad bill.
Clicks are Google’s number. Profit is yours.
Clients care about profitability and growth, not clicks. The CEO doesn’t want to know if CTR improved by 0.5%.
Double the revenue at a loss and you still lost. We judge an account on what is left after the ad bill.
It will never tell you to pause a campaign or spend less. Somebody has to, and that is us.
If you cannot measure a conversion you cannot optimise for it. Tracking comes before every other decision.
An agency paid on spend earns more when your budget grows, results or not. We charge a flat fee.
Google gets paid at the click. You get paid after it.
Great PPC campaigns don’t end at the click. They start at the click.
Search term, keyword, ad, page, offer. One broken link and no bid strategy on earth fixes it.
Most pages do not fail on design. They fail on an offer the founder cannot see, because the founder wrote it.
Open the ad, then the page. If a stranger could not tell they belong together, fix that first.
Nobody scrolls to look for a reason to believe you. Put the proof where the eye lands.
Software, an agent or a person. The standard is the same.
AI is a brilliant executor but a terrible strategist. It optimises within parameters but has no idea which parameters actually matter.
AI does the volume and the diagnosis. The judgement stays with a marketer who knows the business.
Every finding shows its reasoning and its data. Nothing touches your account until you say yes.
A finding without the line it came from is a guess. A diagnosis without the fix is half a job.
We ran an agency of 50 people and 100+ clients and sold it in 2023. We started with the problem, then built the AI.
PPC.io comes from years of running paid media accounts and an agency. Good PPC teams know what to check, but account reviews, reporting and landing page work still take too much manual effort.
Postclick is our first product. It audits the landing page behind an ad, creates new design directions and builds the version the team chooses.
PPC.io Agents are coming next for recurring work inside paid media accounts. Each agent will focus on a specific task, use the business context behind the numbers and leave the final decision with the marketer.
Postclick starts at $9 a month. Our services cover custom automation and managed landing page design when you need experienced people to deliver the work.
Start with Postclick today, or join the waitlist for PPC.io Agents.
Audit a landing page, compare new designs in your brand and build the version you want to launch.
Specialist AI agents for recurring PPC work, starting with search terms, wasted spend and account audits.
Work directly with us on custom automation or managed landing page delivery.
Senior help across PPC, reporting, landing pages, SEO, data analysis and marketing automation.
A complete, done-for-you landing page service for paid campaigns.
Audit a landing page with Postclick now, or book twenty minutes with Stewart.