The profit machine

Our philosophy

Stewart Dunlop
What I believed running an agency, and still do. Stewart Dunlop, founder
01

The only number is profit.

Clicks are Google’s number. Profit is yours.

Clients care about profitability and growth, not clicks. The CEO doesn’t want to know if CTR improved by 0.5%.
Stewart, in The AI Playbook for PPC Pros

Profit, not ROAS

Double the revenue at a loss and you still lost. We judge an account on what is left after the ad bill.

Google optimises for Google

It will never tell you to pause a campaign or spend less. Somebody has to, and that is us.

Measure first

If you cannot measure a conversion you cannot optimise for it. Tracking comes before every other decision.

Flat fee, never a percentage

An agency paid on spend earns more when your budget grows, results or not. We charge a flat fee.

02

Campaigns start at the click.

Google gets paid at the click. You get paid after it.

Great PPC campaigns don’t end at the click. They start at the click.
Stewart, in The AI Playbook for PPC Pros

The chain

Search term, keyword, ad, page, offer. One broken link and no bid strategy on earth fixes it.

The offer is everything

Most pages do not fail on design. They fail on an offer the founder cannot see, because the founder wrote it.

The promise must survive the click

Open the ad, then the page. If a stranger could not tell they belong together, fix that first.

Trust below the fold is not trust

Nobody scrolls to look for a reason to believe you. Put the proof where the eye lands.

03

AI executes. You direct.

Software, an agent or a person. The standard is the same.

AI is a brilliant executor but a terrible strategist. It optimises within parameters but has no idea which parameters actually matter.
Stewart, in The AI Playbook for PPC Pros

A brilliant executor

AI does the volume and the diagnosis. The judgement stays with a marketer who knows the business.

We recommend. You decide.

Every finding shows its reasoning and its data. Nothing touches your account until you say yes.

If we cannot quote it, it does not go in

A finding without the line it came from is a guess. A diagnosis without the fix is half a job.

Built by people who ran the accounts

We ran an agency of 50 people and 100+ clients and sold it in 2023. We started with the problem, then built the AI.

From Stewart

Why I built PPC.io

Stewart Dunlop
Stewart Dunlop
Co-Founder & CEO
A note from Stewart
PPC Logo

PPC.io comes from years of running paid media accounts and an agency. Good PPC teams know what to check, but account reviews, reporting and landing page work still take too much manual effort.

Postclick is our first product. It audits the landing page behind an ad, creates new design directions and builds the version the team chooses.

PPC.io Agents are coming next for recurring work inside paid media accounts. Each agent will focus on a specific task, use the business context behind the numbers and leave the final decision with the marketer.

Sincerely, Stew Dunlop,
PPC.io Founder
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How to work with us

Use the software, or work with our team

Postclick starts at $9 a month. Our services cover custom automation and managed landing page design when you need experienced people to deliver the work.

Use PPC.io software

Start with Postclick today, or join the waitlist for PPC.io Agents.

Postclick

Live

Audit a landing page, compare new designs in your brand and build the version you want to launch.

  • Two free audits and a design pack to start
  • Audit, design and build from one pool
  • Works on any page with a public URL
  • Monthly plans, cancel any time
From $9 a month.

PPC.io Agents

Coming soon

Specialist AI agents for recurring PPC work, starting with search terms, wasted spend and account audits.

Search terms Wasted spend Account audit
Expected $199 to $499 a month, by the number of ad accounts. The waitlist hears the final price first.
Stewart Dunlop, co-founder of PPC.io

Hire our PPC and automation team

Work directly with us on custom automation or managed landing page delivery.

  • Custom automation in your existing stackWe build around the Slack, Notion, Gmail, Sheets and CRM workflows your team already uses.
  • Direct access to StewartTwo calls a month, ongoing Slack support and no long-term contract.
  • Managed landing page deliveryStrategy, design, development, tracking and testing handled by our team.
Next step

Run a free audit or talk to Stewart.

Audit a landing page with Postclick now, or book twenty minutes with Stewart.