Free: 96 PPC tools + my AI Playbook book
Bing still controls 36% of the US desktop search market. We import your Google campaigns properly, rebuild the tracking, and manage Microsoft Ads for profit.
The usual agency treatment of Bing is an import job that nobody looks at again. We manage Microsoft Ads as its own channel, with its own bids, its own negatives, and its own experiments.
Fewer advertisers compete on Bing, so clicks usually cost less than on Google. The volume is smaller too, and we say so upfront. We manage the channel for profit, not for vanity spend.
Plenty of your Google competitors never set up shop on Bing. We map who actually shows up in your Microsoft auctions and bid against the real competition, not the Google one.
Imported campaigns arrive with no tracking at all. We install Microsoft's UET tag on day one and define micro and macro conversions, so every bid decision runs on data.
Bing auctions behave differently from Google auctions. We keep testing bids, ad copy, and audience adjustments to find where the cheap, converting traffic sits.
Doug Haines
You need to get your paid channel working. The results with PPC.io have been amazing and the demand has outstripped what we can deliver.
David Dinsmore
They've helped us consult on PPC efficiency for some of our billion-dollar clients. Next-level strategies.
Kathryn Wiley
Helped scale my travel business to heights I never thought possible. I almost can't handle the number of new leads we're getting.
Arlene McCoy
Helped us massively scale our eCommerce store. Nothing but glowing praise for them - Highly recommended.
Scale your revenue
Focus on what's effective
Bang for your buck
Outclass the competition
How we turn a working Google Ads account into a second profitable channel on the world's second largest search engine.
We start inside your Google account, because it already holds the answers: which keywords convert, which negatives matter, and what a lead is worth to you. Then we study the Bing side of your industry: who actually advertises there, what they bid on, and which lucrative keywords have almost no competition.
We bring your campaigns across with Microsoft's Google Ads import, then fix what the import gets wrong. Bid strategies map imperfectly, budgets carry over at Google levels, audiences do not transfer, and conversion tracking has to be rebuilt with the UET tag. Only once every imported setting has been checked by hand do we launch.
Comprehensive
We offer a comprehensive service that encompasses the entire Microsoft Advertising ecosystem, including Bing.
We never charge based on ad spend %
Our only mission is to grow your business, not inflate your ads budget
$50k/year, at least.
$2k/month, for anything decent.
$1k/month, for the basics
Wasted ad spend, mediocre results
Microsoft's Google Ads import is genuinely useful, and it is also where most agencies stop.
We treat the import as raw material. Bids get reset for Bing's cheaper auctions, ad copy gets rewritten where the audience differs, and every setting the tool guessed at gets checked by hand before a dollar is spent.
Microsoft owns LinkedIn, and Microsoft Ads is the only major search platform that lets you layer LinkedIn profile data onto search campaigns.
For B2B advertisers this is the channel's quiet advantage: bid adjustments by company, industry, and job function, applied to people who are already searching for what you sell.
Bing is the default search engine on Windows and across Microsoft's ecosystem, which hands it a desktop-heavy audience that many advertisers never touch.
Microsoft Ads gives us demographic bid adjustments by age, gender, device, and location. We bid up the segments that convert and cut the ones that never will.
Nothing about your Google conversion tracking transfers to Microsoft. Without the UET tag there is no remarketing, no conversion data, and no intelligent bidding.
We install UET first, define micro and macro conversions, and report the numbers back plainly, so you can see exactly whether the channel is paying its way.
Microsoft Ads, Answered
Straight answers on whether Bing deserves a slice of your budget.
If your Google Search campaigns are profitable, yes. Fewer advertisers compete on Bing, so clicks usually cost less, and the desktop-heavy audience is one many advertisers never reach.
It is not a growth engine on its own. Bing's search volume is a fraction of Google's, and no amount of optimization changes that. We treat Microsoft Ads as a second market for campaigns that already work, not a place to find out whether your offer converts. If Google is losing you money, fix that first.
We charge a flat monthly fee, never a percentage of ad spend. PPC management starts at $2,000 per month, and the full breakdown of what each package includes is on our PPC consulting page.
If you want evidence before committing, ask for the free audit. We will tell you honestly whether the channel is worth your budget.
Yes, and it is usually the first thing we do. Microsoft's import tool brings your campaigns, ad groups, keywords, and ads across in a few clicks.
A raw import is not a finished account, though. Bid strategies map imperfectly, budgets carry over at Google levels, remarketing audiences do not transfer at all, and conversion tracking has to be rebuilt with Microsoft's UET tag. We import, audit every setting the tool guessed at, and re-bid the account for what Bing traffic actually costs.