What the audit finds

Common Google Ads problems the audit checks

The review starts with measurement and search intent, then moves through budgets, campaign structure, ads and landing pages.

Tracking that counts the wrong thing

A page view logged as a lead, or one form counted twice. Every bid in the account learns from that number, so the audit checks it before anything else.

Search terms nobody has read

Broad match, no negative list, and a report nobody opens. The audit pulls every query your ads matched and marks the ones that never converted.

Budget in the wrong campaign

A converting campaign can hit its daily cap while a weaker campaign continues spending. The audit compares their pacing and performance directly.

Landing page messaging that does not match the ad

The ad promises one thing and the page opens on another. Postclick audits that half of the journey, and the report says where the drop is.

The 16 checks Coming soon

The PPC.io audit agent will use the same 16 checks

The agent will check the fundamentals before the performance metrics and prioritise each finding by estimated financial impact. Until it launches, Stewart uses the same framework during the free audit call.

  1. Fundamentals first
    • 1 Conversion tracking
    • 2 Search intent to keyword
    • 3 Keyword to ad
    • 4 Ad to landing page and offer
  2. Where the waste is
    • 5 Search terms
    • 6 Match types
    • 7 Negative keywords
    • 8 Locations and ad schedule
  3. Where the money goes
    • 9 Budget pacing
    • 10 Bid strategy and targets
    • 11 Campaign structure
    • 12 Impression share lost to budget
  4. The creative and the page
    • 13 Responsive search ads
    • 14 Assets and extensions
    • 15 Landing page speed and message
    • 16 The action plan, ranked by dollars
After the audit

Get help implementing the audit findings

After the free call, you can make the changes internally, work with Stewart through AI consulting, or join the waitlist for PPC.io Agents.

Stewart Dunlop AI consulting

$3,000 / month

Senior help across PPC, reporting, landing pages, SEO, data analysis and marketing automation.

  • PPC management, reporting, SEO and landing page systems
  • Data analysis and automation inside your existing stack
  • Direct access to Stewart and the PPC.io team
  • No long-term contract, and you own every build
Talk to Stewart
PPC.io Agents Coming soon

From $199 to $499 a month, expected

Priced by the number of ad accounts. The final price is set at launch.

  • Every PPC.io agent as it ships
  • Connect Google Ads, one account or an MCC
  • Client-ready report exports
Join the waitlist
The founders

The people behind PPC.io.

Stewart Dunlop
Stewart Dunlop
Co-Founder & CEO
  • Built and sold a digital marketing agency.
  • Worked with brands including HelloFresh, Udemy, Wayfair and Tripadvisor.
  • Leads product strategy and PPC consulting.
Michael Dunlop
Michael Dunlop
Co-Founder & COO
  • Former consultant at EY.
  • Scaled operations at the previous agency from 5 to 50 people.
  • Leads operations and commercial planning.
Your free audit

Book your free Google Ads audit with Stewart.

Share the account on a 20-minute call and leave with a clear list of what to check first.

Book 20 minutes with Stewart Or send us a message