14 Best YouTube Channels for PPC [with hidden gems]

This is my own personal favorite list of PPC YouTube channels that I'm subscribed to.

I've added in a little diversity to cover all bases, not just Google ads. So there's also channels in this list that cover Facebook Ads, conversion tracking, CRO, ad creatives etc. 

But the main focus is really good YouTube channels that I think PPC'ers will love.

The 14 Best YouTube Channels for PPC

Here's what I believe to be the ultimate list of PPC YouTubers, covering every scenario you'd likely encounter. 

1. PPC.io - Best For PPC AI Content ⭐️ - youtube.com/@ppcio
2. Ed Leake - Best For Advanced Google Ads and Agencies ⭐️ - youtube.com/@edleake
3. PPC Mastery - Best Strategic Podcast ⭐️ - youtube.com/@ppcmasterycom
4. Paid Search NYC - Best Underrated Channel 💎 - youtube.com/@paidsearchnyc
5. John Moran (Tier Eleven) - Best Hidden Gems 💀 - youtube.com/@tier11
6. Dara Denney - Best For Ad Creative🎨 - youtube.com/@daradenney
7. Konstantinos Doulgeridis - Best Meta Ads Expert 🇬🇷 - youtube.com/@KonstantinosDoulgeridis
8. Oliver Kenyon - Best For CRO 📈 - youtube.com/@ConversionWise
9. Sam Obrart - Best For Lead Generation 🎯 - youtube.com/@atomic-marketing
10. Michael Nadalin - Best General Google Ads 🇦🇺  - youtube.com/@MarketLead
11. Leon Korteweg - Best For Analytics & Tracking 📊 - youtube.com/@LeonKorteweg
12. AJ Wilcox (B2Linked) - Best For LinkedIn Ads 🔗 - youtube.com/@B2Linked
13. Andrew Lolk - Best For eCommerce Google Ads 🛒 - youtube.com/@AndrewLolkTalksPPC
14. Jyll Saskin Gales - Best For Google Ads Fundamentals 🎓 - youtube.com/@the_google_pro

1) PPC.io - Best AI PPC Channel 🤖

OK, so I've cheated slightly by adding my own YouTube channel here 🙈

I create videos all about AI and PPC marketing - hopefully you find them useful! 

We're launching an AI tool here at PPC.io that will actually let you use AI to make PPC marketing significantly easier in all aspects, so we'll be publishing more content around the intersection of PPC and AI in the months to come!

2) Ed Leake ⭐️ Best Advanced Google Ads

Ed is probably the only 'course guy' on this list, but he's also the only course I'd ever recommend for Google ads.

I wrote a review on his God Tier Ads program which I regard as the best Google ads course in the World.

He only publishes on YouTube when he has something worthwhile, and there's some absolute gold in there.

3) PPC Mastery ⭐️ Best Podcast

PPC Mastery, presented by Bob Meijer & Miles McNair, represents the absolute best in strategic Google Ads podcast content. With over €100M spent across 200+ clients and a community of 2,000+ PPC specialists, they deliver the kind of deep strategic discussions you won't find elsewhere.

Their podcast features interviews with PPC legends like John Moran, Thomas Eccel, and other industry experts, diving into advanced topics like Performance Max optimization, conversion tracking strategies, and data-driven campaign management.

Bottom Line: This is where the real pros go to level up their strategic thinking. Not for beginners.

4) Paid Search NYC 💎 Best Underrated Channel

Matt Shenton runs what is probably the fastest growing YouTube channel in the PPC space right now.

His focus is on building a proper community - He talks to some seriously amazing people in the paid ads space, and he himself is incredibly experienced working at one of the World's best agencies. 

5) John Moran (Tier Eleven) 💀 GOAT

Honestly John Moran is almost too clever - and I mean that in the most complimentary way possible.

He's just operating at such a high level when it comes to Google ads, in particular Ecommerce projects with huge budgets.

Interestingly enough, his agency Tier 11 actually focuses specifically on B2C Ecommerce in the beauty and wellness niche.

But please watch a few of this guys YouTube videos - He will make you a better Google ads marketer. 

6) Dara Denney 🎨 Best For Creative Analytics

Dara Denney got me excited about Meta ads. She is a performance creative expert who works with DTC eCommerce brands on their paid social advertising. 

Her YouTube channel breaks down the science behind high-converting ad creatives, covering research methods, creative testing, and the analytics that drive creative decisions.

She's obsessed with meta ads strategy and her YT content is incredible.

7) Konstantinos Doulgeridis 🇬🇷 Best for Meta

Literally all this guy does is Meta ads - He lives and breathes it, and his YouTube videos are very high quality.

Konstantinos is a Meta ads expert from Greece who has spent over $100M in Facebook and Instagram ad spend over the past 10 years. He founded and scaled his own eCommerce store to over $8M in revenue.

What makes Konstantinos special is his "no bullshit" approach. He shares real strategies based on actual account experience, not theoretical best practices. 

8) Oliver Kenyon 📈 Best for CRO

I randomly stumbled across this guys channel, and I love it because CRO is so underappreciated in PPC marketing.

Oliver Kenyon is Co-Founder of ConversionWise, a conversion rate optimization agency that has worked with over 3,500 brands since 2013, including major clients like Unilever and SlimFast.

His content covers conversion design principles, above-the-fold optimization, and A/B testing methodologies. 

9) Sam Obrart 🎯 Best For Local Services

If you're doing any kind of Google ads or paid marketing for local service businesses or lead gen - STOP WHAT YOU'RE DOING AND SUBSCRIBE TO SAM RIGHT NOW.

He's incredibly good and what he does, and his YouTube videos are jam packed full of value.

His videos cover Google Ads strategies specifically for service-based businesses, landing page optimization, and PPC lead generation tactics that work in competitive local markets.

10) Michael Nadalin 🇦🇺 Best Aussie

Michael Nadalin is Director and Founder of MarketLead, based in Australia, and has spent over $52M in Google Ads across various industries. His background includes working at major agencies like KingKong.

Michael's content focuses heavily on practical implementation - he provides actual campaign blueprints and one-page guides that you can implement immediately. 

11) Leon Korteweg 📊 Best For Conversion Tracking

Conversion tracking in PPC makes me anxious, and this YouTuber puts me at ease.

Leon Korteweg is a Dutch digital analytics and conversion optimization specialist who gets it - conversion tracking is one of the most overlooked yet critical skills in PPC. With over a decade of experience, Leon has consulted for major European firms like KLM and DPG Media.

His philosophy is simple: without reliable data, your marketing campaigns depend on guesswork rather than insights. His content spans GA4 setup, Google Tag Manager implementation, and server-side tracking.

12) AJ Wilcox 🔗 Best For LinkedIn Ads

AJ Wilcox is THE LinkedIn Ads authority. As founder of B2Linked, he's managed over $150M in LinkedIn ad spend and built LinkedIn's largest spending account 14 years ago. He's an official LinkedIn Marketing Partner and manages 5 of LinkedIn's top 10-spending accounts.

His YouTube channel and "The LinkedIn Ads Show" podcast (#1 LinkedIn Ads podcast) break down the complex world of LinkedIn ads. If you're doing B2B marketing, AJ's insights on audience targeting, campaign optimization, and cost management are amazing.

Bottom Line: LinkedIn ads are notoriously expensive and difficult. AJ shows you exactly how to make them profitable.

13) Andrew Lolk 🛒 Best For eCommerce Google Ads

Andrew Lolk is the founder of SavvyRevenue, an eCommerce-only PPC agency with 11+ years of experience. Originally from Denmark, Andrew specializes exclusively in Google Ads for established eCommerce businesses - Google shopping and Pmax and everything in between! 

He covers feed optimization, campaign structure, and scaling strategies that actually work today. 

Bottom Line: Rising star who focuses purely on eCommerce Google Ads. His strategies are current, practical, and proven to scale.

Jyll Saskin Gales 🎓 Best For Google Ads Fundamentals

Last but certainly not least on our list is Jyll Saskin Gales!

Jyll is a former Google ads employee for 6 years! So she has a huge insight into Google ads that nobody else on the scene can replicate. 

She's incredibly well respected within the PPC community and just a very lovely person as well which really comes through in her videos and content.

But above all, her content covers real fundamentals that make a difference - I'm by no means a Google ads expert and her content is always opening my eyes to things that actually make the World of difference.

She also hosts the PPC.Zone podcast where she talks to seriously high level practitioners about Google ads.

Why These Channels Will Give You an Unfair Advantage

📈 Current Content: All these creators regularly publish new content covering the latest platform updates and algorithm changes. No outdated BS.

💰 Transparent Results: Unlike most "gurus," these creators share actual campaign data, real results, and honest assessments of what works and what doesn't.

👉 Bottom Line: If you're regularly consuming content from these YouTubers, I think you'll have enough knowledge combined to be better than 98% of the marketers currently running paid ad campaigns!