Even today, most companies are missing out on the incredible potential of paid Facebook advertising. Our fully managed Facebook PPC (pay per click) management service aims to scale your sales and traffic to deliver a positive return on investment 🚀
Our process includes designing your ads, setting up your campaigns, regularly analyzing performance and frequent testing to help improve results over time.
Given the huge amount of users on Facebook, it’s the most profitable channel for small business owners and organizations by far. As many shoppers make their transactions on Facebook, we utilize this platform and support your business to its full potential.
Facebook has the potential to deliver an incredible return on ad spend.
Our Facebook PPC Management Approach
Running Facebook ads takes a lot of time and effort. From researching effective call-to-action phrases, analyzing the flow of traffic for your niche, and building an engaging campaign for your business to constantly drive traffic to your website and convert it into sales.
There’s no shortcut to success on this platform, so we offer these services and more for your convenience.
How We Can Help You Even Further
Understanding Your Business: We will help you understand every corner of your business. While we provide the advertising background and tedious technical tasks, we can also help you evaluate your business by sorting out different factors such as “what needs to be done first” and “how you’re going to make more money out of your business.”
Create Engaging Designs: Social media platforms like Facebook utilize their pay-per-click (PPC) campaigns with visual ads. Our in-house graphic designers will provide unique and engaging designs for you, in line with the specific requirements of each social media platform. We’ll also help you with the following tasks:
- Creating video commercials for your ad campaigns on Facebook and Youtube.
- Create multiple iterations of each ad
- Run split tests to find the most cost effective campaigns
- Increase your click through rate
- Run re-marketing campaigns to target visitors coming from other sources
Campaign Strategy Development: Creating social media campaigns needs to come with a reliable strategy. That’s why PPC gENIUS applies different targeting methods to widen the presence of your product or service on the internet.
Data Analysis and Optimization: One of the most important factors you need to know to start a successful business in Facebook advertising is to be able to read and analyze their campaign data and identify the trends and patterns for your ads. Our team dedicates their time and effort to review data from your campaigns and use it to optimize every element of your advertisements. Most importantly, we maximize the full potential of your PPC campaign to improve your ROI.
Facebook PPC Highlights & Statistics:
- The cost per click for conversions on Facebook is actually dropping! AdEspresso conducted a study which found dropped from $2.55 in 2018 to $0.55 in 2019.
- The average cost per thousand views on Facebook (people scrolling and seeing your advert regardless of interaction) is $11.20.
- Average conversion rate for Facebook ads is 9.21% – That means 9 in every 100 people clicking through should convert into either a user or customer.
- However, most ads pushing people directly to a product convert at just 0.1%-0.2% – which is why it’s extremely important to get creative with Facebook advertising
- 26% of people who click on Facebook ads report that they’ve previously made a purchase as a result of that ad.
- 92% of companies who run social ads run them on Facebook
- Facebook has the most precise audience targeting anywhere on the internet
- Facebook’s ad revenue in 2016 was $8.62 billion, up 53% from $5.64 billion in 2015
Data sourced from Backlinko.com.
The Precision Power of Facebook Ads
Creating PPC campaigns without considering different factors like gender, age, interest, location, and many more might cost you thousands of dollars. That’s why Facebook is so incredible as an advertising platform – that options are nearly unlimited.
Our experts specialize in perfectly optimizing your campaign and targeting the right audience.
Marketers use Facebook ads for a reason – It’s much easier to achieve a clear return on investment.
Here are some factors that play a major role in finding the right targets for your business:
- Age, Location & Gender
- Relationship Status
- Income/ Net Worth
- Fields Of Study
- Home Type
- Hobbies and Activities
- Business and Industry
- Shopping Behavior
- Online Spending Habits
- Specific Page LIkes
- Previous Website Visits
- Travel Methods
Custom Designed Ad Creative
Here at PPC Genius, we discourage creating ads in a rush as we prioritize the quality of our work. Providing effective and valuable ads is one of the essential factors to gain more customers, which will improve our clients’ ROI.
Dependable In-House Team
With over 150 years of combined experience, we are proud to help you with your campaign development and optimization. Although automation is a great tool to improve a campaign strategy, it won’t replace the first-hand experience from our experts, which you can depend on wholeheartedly.
Included features in our Facebook PPC Management Service
Whether you allocated your social media advertising budget to Facebook or split it through multiple social media platforms like LinkedIn, Youtube, and Twitter, we’ve got your back with our list of features from our Facebook PPC Management Service.
Conversion Tracking: Regularly check the conversion tracking on your website. We’ll also constantly work with your development to ensure that our codes are implemented properly. If you already have an existing campaign where conversion tracking is already set up, then we’ll perform intensive tests to ensure the conversions and revenue are being tracked accurately. Once those tests are done — before we launch a campaign — we’ll make sure that we collect accurate conversions reports from your business.
Transparent Reporting: Our experts are committed to delivering the collected reports to your inbox regularly. It includes the key performance indicators that are important to your short and long term advertising goals.
Regular Strategy Meetings: Honest feedback is very important to us. We consider all input and regularly conduct strategy meetings to meet every expectation from our clients. We also provide scheduled meetings with our experts and your team to calibrate any process that needs to be reviewed thoroughly.
Remarketing Setup: One of the most powerful advertising tools is the Remarketing tool. It allows advertisers to show ads to their existing visitors while they’re browsing on other websites such as blogs, news sites, and social media sites (Facebook, Twitter, Instagram, Youtube, and LinkedIn). However, you won’t have to worry about configuring the tool, as our team will install remarketing tags, as well as manage the remarketing audience — both the creation and segmentation. Once it’s set up properly, it can drive traffic to their website, which will turn into sales in the future.
Contact us today to get help with your Facebook PPC advertising.