8 Best Roofing Landing Page Examples, From 97 We Captured

Six of the eight put a phone number in the first screen, and Thompson Creek greys theirs down onto a black utility bar where it reads as furniture. Make yours the loudest thing in the header, and keep a way to call and a way to fill in a form visible the whole way down your page.

Change the end of your headline to match what your buyers actually worry about, whether that's storms, how long the roof lasts, or how you compare on price. Keep both buttons in this first screen.

Capstone runs three ratings across the bottom of the first screen, so you see them before you reach the form. Skymark writes the better line and then buries it under a seven-field form. Take Skymark's words and put them where Capstone puts its strip. Show the count from one platform and the scores from three, because anyone can pad their reviews in one place and nobody manages it in three.

A numbered inspection with photos is something the homeowner keeps. A free estimate is a bloke turning up in a van. One of the eight does this, so nobody in your market has taken it yet.

Five of the eight print a real license number and only Tadlock puts it in the first screen. Shake Guys never replaced the developer's placeholder, so their live page still says "Licence #1234567". Move yours up next to the button, where somebody deciding whether to trust you is actually looking.

People hesitate because they don't know what happens after they call. Write out every step and finish on the follow-up. Tadlock runs six steps and Steadfast gives them friendly names, and you only need one of those two things to beat a page with neither.

Name the insurers you work with. Four of the eight say they help with claims, but DryHome is the only one that names the carriers. Anyone making a storm claim wants to know their insurer will accept the contractor, and this answers it before they ask.

These eight ask for anything from one field to fourteen. Four of them want a street address, so delete that one first. Keep first name, phone, city and message, and let your rep get the rest on the call. Put the review strip directly above the fields, because that is the spot where somebody stops and wonders whether to bother.

Six of the eight print a manufacturer name a homeowner already recognises. That costs you one row of logos. Tadlock also puts payment plans on the page where most of these say nothing about money at all, which keeps the person who cannot afford a roof this year still reading.