Browse practical prompts, scripts, calculators, frameworks and AI agents for PPC work. Enter your email once to unlock the full library and receive the AI Playbook PDF.
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Start with the setup guides, reference material and resources that are useful across most PPC accounts.
10-minute startA 10-minute review, a workbook and a 91-day test tracker. Run it yourself, or hand the one-file version to Claude.
Open the packOne kickoff prompt does the setup, about 30 minutes, no developer needed. Every agent on this page runs on it.
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131 pagesStewart's book, 131 pages as a PDF. It lands in your inbox the moment you unlock the toolkit.
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54 industriesWe read 2,201 pages behind real Google Ads campaigns in 54 industries and kept the ones that answer the ad.
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Wasted Spend Forensics“I run this on every new account in week one. It always finds 15 to 30 percent to recover.”
The Alignment Chain Playbook“The one framework that matters most in PPC. If the chain breaks, nothing else you do matters.”
PPC Account Health Check“Every Monday morning, before anything else. Five minutes for a clean read of the account.”Copy-paste prompts for ChatGPT, Claude or Gemini. Drop in your data, get an answer back.
Designs an optimal Google Ads account structure (or rebuild plan) with campaign separation logic, ad group rules, naming convention, budget split, match types, and negative keyword architecture.
Open the promptAnalyzes RSA performance data to identify winning messaging patterns and generates new test hypotheses based on statistical significance.
Open the promptBuilds a complete Responsive Search Ad (15 headlines, 4 descriptions) by extracting messaging from your landing page, classifying keyword intent, and tagging each headline with its angle category.
Open the promptDiagnoses where the PPC alignment chain (Search Term, Keyword, Ad, Landing Page, Offer) is breaking. The AI analyses your landing page itself, scores each link 1-10, and tells you which break to fix first.
Open the promptA 90-second prompt version of the alignment chain. Paste your URL, keyword, and metrics, get a scored chain back. If you want the AI to read the landing page itself and classify account maturity first, use the longer agent version at /free-tools/alignment-chain-diagnosis.
Open the promptExtracts the permanent business facts every PPC campaign depends on: offerings, target customers, positioning, trust signals, and scope. Each ships with confidence scores, evidence, and PPC translation.
Open the promptBuilds 2-7 prioritized buyer personas across demographics, psychographics, search behavior, messaging, and Google Ads targeting, each with an Advertising Viability Score and evidence citations.
Open the promptCatalogs every competitor's messaging angle, classifies it as table stakes vs differentiator vs white space, scores ad-to-page message match, and outputs counter-positioning copy you can substantiate.
Open the promptValidates conversions across Google Ads, GA4, and your CRM, diagnoses under-reporting vs over-reporting, quantifies the Smart Bidding cost, and runs a 9-mistake checklist with specific fixes.
Open the promptDiagnoses why your CPA suddenly increased by calculating all deltas, isolating the primary driver (CVR drop, CPC spike, or both), and delivering a verdict with confidence score and a specific fix.
Open the promptDiagnoses CPC patterns using percentile distribution analysis, classifies the issue (outlier spike, wholesale inflation, bimodal split, or stable), and recommends a Max CPC cap only when the data justifies one.
Open the promptAudits site readiness for DSA, builds the right targeting hierarchy (page feed through all-pages), outputs exclusion scaffolding plus overlap negatives, and sets up the weekly query-mining loop.
Open the promptDecomposes ROAS into AOV, CVR, CPC, and waste against ecommerce benchmarks, audits campaign mix, tiers products by performance, and outputs a 90-day improvement plan with dollar opportunities per lever.
Open the promptMaps your current keywords against a 6-stage buyer journey (Problem Aware to Ready to Act), scores coverage per stage, and outputs prioritized gaps with copy-paste keyword lists and campaign structure.
Open the promptDetects search terms triggering in multiple ad groups, applies a 4-factor priority rule (intent, landing page, precision, performance) to pick the canonical owner, and writes exact-match negatives for every loser.
Open the promptEvaluates how well your landing page matches ad copy and keywords, with specific improvement recommendations.
Open the promptIdentifies the dominant failing Quality Score component (Expected CTR, Ad Relevance, or Landing Page Experience), traces the alignment chain break, and prescribes specific fixes with projected CPC savings.
Open the promptBuilds a proactive 6-layer negative keyword foundation (universal waste, industry-specific, competitor, cross-modality, intent filtering, CPC protection) with match types and account vs campaign-level application.
Open the promptDiagnoses whether poor conversion is an offer, presentation, or traffic problem using a 4-component Value Equation and a 5-dimension audit (specificity, differentiation, risk reversal, urgency, market fit) with industry benchmarks.
Open the promptDesigns a focused 60-90 day Google Ads pilot that proves channel viability, with 3-tier budget allocation, 4-phase data-driven timeline, pre-defined success criteria, and Day 30/60/90 decision trees.
Open the promptScores 6 PMAX-readiness foundations (business model fit, conversion volume, Search baseline, tracking integrity, creative assets, budget) and delivers a YES with protections, NOT YET with prerequisites, or NO with alternatives.
Open the promptTurns last-period vs this-period metrics into a presentation-ready quarterly narrative, calculates all deltas, classifies significance, translates every metric to dollars, and frames wins, challenges, and next-period priorities for executives.
Open the promptForces an honest scale-or-fix verdict by checking alignment, scale opportunity, waste, efficiency, and expansion in strict priority order, with dollar impact and a phased action plan.
Open the promptScores scale readiness across data sufficiency, creative depth, landing page capacity, tracking integrity, and operational capacity, then quantifies what will break first at 2x spend.
Open the promptClassifies every search term by funnel stage using linguistic signals plus performance data, surfaces hidden gems and underperformers, and outputs copy-paste negative lists with monthly savings estimate.
Open the promptDeep-dive prompt that analyzes Smart Bidding performance, identifies misconfigurations, and suggests optimal strategy switches.
Open the promptSurfaces every stated and implicit assumption in your PPC strategy, scores them by impact and confidence, estimates the monthly spend at risk per assumption, and delivers a prioritized testing roadmap.
Open the promptCalculates allowable CPA at six thresholds (break-even through land grab), compares to current CPA, runs sensitivity analysis, and renders a green, yellow, or red verdict on whether to scale.
Open the promptAnomaly-first weekly account review that compares this week vs last week vs 4-week average, separates signal from noise, and outputs 3-5 actions ranked by impact-to-effort ratio with dollar projections.
Open the promptGoogle Sheets and web tools you install in your own workspace. Configure once, run when needed.
Turn a monthly budget into clicks, leads, customers, revenue and profit using your own numbers.
Open the toolCalculate return on ad spend, break-even ROAS and the profit left after advertising.
Open the toolWork out your cost per acquisition, affordable CPA and the headroom between them.
Open the toolWork backwards from a lead target to the clicks, monthly spend and daily budget it needs.
Open the toolCalculate daily and monthly ad cost, then see the cost per lead at your conversion rate.
Open the toolThe fastest path from "I watched the YouTube video" to "I'm running Claude Code on my Google Ads account." You don't need to know what a terminal is. One prompt does the work.
Open the toolA Google Sheets-based landing page auditor that pairs real Google PageSpeed metrics with AI-generated visitor scenario simulations to surface conversion issues and copy fixes.
Open the toolThe complete playbook for non-developers. ChatGPT mocks the screens, Claude Code writes the code, Vercel hosts it. With a dedicated security section, anti-AI-slop micro-prompts, and SEO-safe URL migration for site rewrites.
Open the toolA Google Sheets agent that runs Google Ads search terms through a 7-step classification chain. Five mechanical filters, one AI pass for ambiguous terms, and final guardrails. Output is a prioritised negative keyword list.
Open the toolGoogle Ads Scripts. Paste into your account, schedule, and get reports or automation back.
Identifies ad test winners using Chi-squared and Z-tests, estimates required sample size, and can auto-pause losing ads when enabled.
Open the scriptWhat's wrong with this account structure? Give me top 5 issues.
Open the scriptScores every ad in your account and surfaces top and bottom performers.
Open the scriptCollects seven intelligence signals from your account (top converters, high-value search terms, high-CTR keywords, intent distribution, competitors, landing page themes, ad copy themes), sends them to Claude, and returns scored keyword suggestions with match type and reasoning.
Open the scriptMonitors spend velocity across campaigns and sends alerts when daily spend is projected to exceed budget by configured thresholds.
Open the scriptMonitors auction insights data and sends alerts when competitor impression share, overlap rate, or position changes significantly.
Open the scriptPulls campaign-level Auction Insights into a numbered Google Sheet (Summary, Competitor Overview, By Campaign, Threats) with a week-over-week impression-share delta and a HIGH or MEDIUM or LOW threat level per competitor.
Open the scriptAudits your conversion actions for misconfigurations, zero-conversion tags, counting type mismatches, duplicate names, and attribution issues.
Open the scriptRuns daily and reports which campaigns are budget-limited, how much they could spend, and recommended budget increases.
Open the scriptAudits sitelinks, callouts, snippets, calls, and image extensions across campaigns and flags coverage gaps and underperformers.
Open the scriptScores every responsive search ad against its final URL using theme keywords, flags homepage URLs and theme mismatches, and sorts the output by spend so the biggest Quality Score leaks surface first.
Open the scriptIdentifies close-variant search queries triggering your exact match keywords, classifies them by variant type, and can auto-add the wasteful ones as campaign or ad group negatives.
Open the scriptIterates every child account in an MCC, scores each one out of 100 across conversions, efficiency, CTR, budget pacing and impression share, flags red-flag conditions (zero conversions with spend, conversion drops, CPA spikes, IS loss), and appends to a Historical tab so you can see drift over time.
Open the scriptAutomatically finds wasteful search terms and adds them as negatives based on your performance thresholds.
Open the scriptCompares negative keyword lists across all your search campaigns, surfaces inconsistencies as gaps with a coverage percentage, and assigns priority based on common-exclusion words and how widely a negative is already used.
Open the scriptMonitors budget pacing across all campaigns and alerts when over or underspending.
Open the scriptCompares rolling 7-day metrics against 30-day baselines to catch slow performance declines that are easy to miss in daily monitoring.
Open the scriptFull account performance export with campaign, ad group and keyword breakdown.
Open the scriptExports all PMax assets grouped by campaign for review.
Open the scriptPulls Performance Max data into eight tabs covering channel split, brand vs non-brand mix, product tiers, asset groups, search term categories, placements, and week-over-week trends.
Open the scriptTracks quality score changes over time and flags keywords with low scores.
Open the scriptExport search terms with intent categorization for AI analysis
Open the scriptManages shared negative keyword lists from a master Google Sheet with four modes (AUDIT compares, SYNC updates, APPLY attaches lists to campaigns, REPORT exports current state) and dry-run safety, plus per-run caps on additions and removals.
Open the scriptExports product-level Shopping performance with BCG tier analysis (Stars, Cash Cows, Question Marks, Dogs) and surfaces scale and waste opportunities.
Open the scriptMines search terms with n-gram analysis and statistical significance, detects conflicts with existing keywords, and manages shared negative lists.
Open the scriptAnalyses zero-conversion and high-CPA spend across six dimensions (search terms, hours, days of week, devices, demographics, audiences), totals the waste by category, and produces a priority-ranked action plan with potential savings per item.
Open the scriptDecision trees, checklists and playbooks. The mental models we use to manage real accounts.
A complete Search Console workflow you can run yourself or give to Claude, ChatGPT, or Claude Code. Start with what already makes money, then choose what deserves a page, a fix, a small paid test, or no work.
Open the frameworkA diagnostic framework for Google Ads audits that hunts the single root cause behind underperformance, quantifies every finding in dollars, and sequences fixes from waste elimination to growth.
Open the frameworkA 4-phase execution playbook for scaling Google Ads accounts. Health-check gate, weekly 20% rule, expansion decision tree, rollback triggers. Pairs with [scaling-playbook](/free-tools/scaling-playbook) for the demand-ceiling diagnosis.
Open the frameworkA framework for Google Ads RSAs that replaces creative variation with six distinct headline angles, ruthless specificity, and message match between ad and landing page.
Open the frameworkYou are PPC.io's RSA & Ad Copy Specialist with deep expertise in Google Ads Responsive Search Ads, ad asset optimization, and conversion-focused copywriting. Your mission: Help users understand RSA strategy and make informed decisions about
Open the frameworkA diagnostic framework for paid search where every performance problem traces back to a break in the chain that connects what someone searched for to the offer they land on. Each link maps to a specific free toolkit in this library.
Open the frameworkA bidding decision framework that gates Smart Bidding on conversion volume, signal quality, and realistic targets, and treats every strategy change as a learning tax with a calculable cost.
Open the frameworkA competitive analysis framework that quantifies messaging adoption rates, tests white space against three ownability gates, and translates every finding into a strategic move instead of a directory.
Open the frameworkA 6-dimension framework that scores the competitive ecosystem (positioning, pricing, trust, conversion, content, ads), classifies each signal by adoption rate, and tests white-space opportunities against five ownability factors before recommending them.
Open the frameworkA measurement framework that anchors every PPC decision in CRM truth, classifies variance against threshold bands, and stops Smart Bidding when the signal is too corrupted to optimize on.
Open the frameworkA 90-day framework for new and inherited Google Ads accounts that gates action on data confidence, with stabilization, optimization, and growth phases that exit on conversion volume rather than calendar dates.
Open the frameworkA meta-framework that maps paid media into eight layers from strategy to outcomes, so you stop blaming Google Ads settings for problems that actually live in the offer, the page, or the measurement.
Open the frameworkA framework for separating real PMax performance from brand cannibalization, qualifying which accounts should run PMax at all, and building the governance layer Google chose not to provide.
Open the frameworkYou are a competitive intelligence analyst specializing in Google Search ads. Your sole function is to analyze competitor ad copy, landing pages, and messaging strategies for specific keywords where the client is already actively bidding.
Open the frameworkA scaling framework built around demand ceilings, marginal CPA, and phased ramps with kill criteria, so you stop destroying profitable accounts by scaling them past their structural limit.
Open the frameworkA framework for the 7 most common sources of wasted Google Ads spend, with the diagnostic toolkit linked for each category. Recovers 15-30% of budget on most accounts.
Open the frameworkMulti-step AI agents you run inside Claude Code, ChatGPT, Claude or Gemini. Each one does focused PPC work end-to-end.
Diagnoses underspending and overspending using a 5-stage hierarchy, projects month-end spend with confidence levels, and recommends specific budget reallocations.
Open the agentEvaluates Meta, Microsoft, LinkedIn, and TikTok against your actual Google Ads performance and competitive reality. Six signals (competitive validation, audience alignment, CPA prediction, creative readiness, budget viability, business model fit) produce a ranked verdict and a pilot plan with kill criteria.
Open the agentAudits how each competitor positions, what proof they lead with, what tone they use, and where the messaging gaps sit. Outputs a frequency table across all competitors plus a gap analysis grouped into critical-gaps, table-stakes, and white-space opportunities to own.
Open the agentDiagnoses whether a Google Ads account has room to grow on search by analyzing impression share, marginal returns, and market context across brand and non-brand.
Open the agentConverts a Google Ads audit (JSON, chat summary, or raw metrics) into a 12-15 slide animated HTML presentation styled like Lemonade.io. Single file, no build step, opens in any browser. Lead with the money problem, show what's working, lay out the 90-day roadmap, close with the ask.
Open the agentGenerates Google Ads Scripts that copy-paste and run on first try, with a CONFIG block, GAQL queries, fallback logic, and MCC patterns built in.
Open the agentReviews a PPC landing page for the 3-second test, message match against the ad, trust signals, CTA effectiveness, and mobile experience, then returns 3 quick wins and 1 strategic insight.
Open the agentReviews your search terms report and returns negatives grouped by waste theme, with match type, account/campaign/ad-group placement, and a confidence score for each.
Open the agentTells you what week-of-engagement-appropriate work looks like for a new account. Determines which of four phases (Stabilization, Optimization, Growth, Graduation) the account is in based on conversion volume and time elapsed, then returns 3-5 actions calibrated to that phase's risk tolerance.
Open the agentRuns a skeptical diagnostic on PMax campaigns. Checks qualification first, then brand cannibalization, then performance after the cannibalization adjustment. Returns a clear keep/fix/kill verdict instead of the vague reporting Google gives you.
Open the agentStrategic Google Ads assessment that grades the account A through D, flags critical issues, surfaces high-leverage opportunities, and ranks actions by impact and effort.
Open the agentExtracts brand identity, offerings, target customers, market positioning, and operational scope from a website with confidence scores and gap flags.
Open the agentCompares before vs after metrics for a Google Ads change, returns a positive/negative/neutral/inconclusive verdict with a confidence score, and recommends keep, revert, or monitor.
Open the agentSurfaces actionable A/B test ideas tied to specific patterns in your Google Ads data, ranked by priority cascade with confidence scores and impact estimates.
Open the agentConverts pasted Google Ads metrics into a client report that translates numbers into business outcomes, explains root causes, and tags every insight with a confidence level.
Open the agentStrategic Google Ads audit that validates the alignment chain, classifies what's working vs wasted, and returns prioritized recommendations focused on profitability and scale.
Open the agentAI-powered RSA writer that produces 15 character-checked headlines across 6 angle categories plus 4 descriptions, sized to maximize Google's combination testing.
Open the agentBuilds a full pitch-prep dossier from one prospect URL. Profiles their business, finds 3 competitors, audits all the landing pages side-by-side, extracts messaging gaps, and gives you 3 conversation starters specific to that prospect. Comparison table is the hook.
Open the agentCompares this week vs last week vs the 4-week baseline, flags anomalies above 20%, and returns the 3-5 highest-leverage actions to take next week.
Open the agentFind the conversion problems, see what to fix first and create stronger designs in your brand.
