Free PPC

Toolkit

Overview

A focused conversion review for paid-traffic landing pages. Runs the 3-second test (does a visitor know WHAT, WHO, WHY, HOW above the fold?), scores message match between ad and page on a 1-5 scale, audits trust signals as Have / Buried / Missing, and applies the conversion barrier hierarchy (Comprehension -> Desire -> Trust -> Action). Use it to find the highest-impact fix on a single page in one pass.

What you give it

• Landing page URL, screenshots (desktop and mobile), or pasted page content
• Traffic source: target keyword, ad headline, or visitor intent description
• Target customer: pain point, desired outcome, decision stage (researching vs ready to buy)
• Optional: industry, offer type, current conversion rate

What you get back

• Quick summary: 3-second test PASS/PARTIAL/FAIL, message match score /5, mobile readiness
• Message match analysis: search intent vs what the page delivers, with the specific gap
• “What’s working” list (strengths to preserve)
• 3 quick wins with current copy quoted, exact recommended replacement, conversion impact, effort level
• 1 strategic insight on positioning, messaging architecture, or fundamental page structure
• Mobile checklist: CTA visibility, tap-to-call, text size, tap targets, horizontal scroll, load time
• Trust signal inventory above and below the fold
• Form friction assessment if a form is present

How to use it

1. Paste the URL or attach a desktop + mobile screenshot.
2. Share the keyword and ad headline that brings traffic to this page.
3. Tell the skill who the target customer is.
4. Ship the 3 quick wins this week, they’re sized for low/medium effort.
5. Use the strategic insight as your next A/B test hypothesis.