Free PPC

Toolkit

Overview

Generates a complete Responsive Search Ad asset set ready to paste into Google Ads. Produces 15 headlines distributed across keyword, benefit, social proof, CTA, differentiator, and urgency angles, plus 4 descriptions written for D1 (value prop + CTA), D2 (benefits + proof), D3 (differentiation), and D4 (objection handler). Front-loads important text for mobile truncation, enforces 30/90 character limits, and avoids the “too similar” penalty.

What you give it

• Target keyword(s) the ad will trigger on
• What you’re advertising: product/service, primary benefit, target customer
• Proof points: customer count, ratings, years in business, awards, specific results
• Primary CTA (Free Trial / Get Quote / Book Demo / Shop Now / Call Now)
• Optional: landing page URL, competitor differentiators, pain points, urgency angles

What you get back

• 15 headlines grouped by category (keyword 2-3, benefit 3-4, social proof 2-3, CTA 2-3, differentiator 2-3, urgency 1-2) with character counts
• 4 descriptions (90 chars max each) covering value prop, benefits + proof, differentiation, objection handling
• Pinning guidance, defaults to no pinning unless legal/brand reason exists
• Industry-specific angle recommendations for B2B SaaS, local services, ecommerce, professional services
• Testing recommendations: which headlines to watch first, which description to lead with
• Message match check: recommended landing page headline echo
• Flags on any headlines that need real numbers if proof points were missing

How to use it

1. Tell the skill the keyword, what you sell, and who buys it.
2. Hand over real proof points, generic claims underperform specific ones.
3. Paste all 15 headlines and 4 descriptions into a new RSA in Google Ads.
4. Leave them unpinned unless you have a legal or brand reason; let Google’s combination testing run.
5. After 2-4 weeks, swap the lowest-performing headlines and re-run the skill with what you learned.