Free PPC

Toolkit

Overview

Reads pasted campaign performance data and returns a decision-making summary, not a reporting dump. Applies the alignment chain (search term -> keyword -> ad -> landing page -> offer), profitability hierarchy (CPA/ROAS over CVR over CTR over volume), and sample-size discipline. Use it when you need a fast, opinionated read on whether an account is healthy and what to fix first.

What you give it

• Campaign-level data: campaign name, spend, conversions, CPA (impressions/clicks/CTR/ROAS if you have them)
• Time period covered (minimum 7 days, ideally 30+ days, best with prior-period comparison)
• Target CPA, target ROAS, and monthly budget
• Optional: conversion type, business type, recent changes, seasonality factors

What you get back

• Overall health verdict: HEALTHY / NEEDS ATTENTION / CRITICAL with grade A-D
• Critical issues to fix this week, each with metric, root cause, fix, success metric, impact and effort scores
• High-leverage opportunities (structural inefficiencies, underutilized winners, waste reduction, expansion vectors)
• “What’s working” list to protect
• Account snapshot table (spend, conversions, blended CPA, best/worst campaign, budget utilization)
• Priority action list ranked by impact and effort, plus a monitoring list of items not yet urgent
• Data-quality flags if your numbers look inconsistent

How to use it

1. Export campaign-level data from Google Ads for the last 30 days.
2. Paste it in alongside your target CPA / ROAS / budget.
3. Mention any recent changes (new campaigns, bid strategy switches, budget shifts).
4. Work through the critical issues first, then the priority action list.
5. Re-run with a fresh export after 2-4 weeks to track movement.