Free PPC

Toolkit

Overview

Reads a website and pulls out the business facts you need before building PPC campaigns: brand identity, offerings, target customers, pricing position, trust signals, and operational scope. Every field is evidence-cited, confidence-scored, and gap-flagged, so you know what’s solid, what’s inferred, and what to ask the client. This is permanent business context, not campaign tactics.

What you give it

• Website URL, or pasted content from the homepage
• Optional but better: About page, Services/Products page, Pricing page, Testimonials, FAQ
• Any known business context (industry, vertical, scope)

What you get back

• Brand identity: official name, variants, business type, positioning statement
• Offerings: core products/services in their language, structure, and what they explicitly do NOT offer
• Target customers: explicit audience signals, problems solved, customer-type evidence by page
• Market positioning: pricing model and price-tier signals with confidence scores, competitive claims, trust and authority signals
• Operational scope: HQ, locations, service areas, business scale, online vs physical
• Quality metadata: page type, content quality, overall confidence, and the gaps that need client input

How to use it

1. Drop in the URL or paste the homepage content.
2. Add additional pages (About, Services, Pricing) for higher confidence.
3. Review the confidence scores, anything below 0.5 needs verification with the client.
4. Use the gap list to drive your kickoff questions.
5. Hand the output to a persona builder, audit, or campaign-architecture step.