Free PPC

Toolkit

Overview

For SEO teams considering paid search. Scrapes the homepage, pulls estimated organic rankings via DataForSEO, and flags keywords where the domain ranks well organically but competitors are running ads, and the user isn’t. Every concept is explained in SEO-native language. Outputs a teaser report sized for action: top 10 opportunities, rough revenue estimate, and 3 sample campaign sketches built from the user’s own content.

What you give it

• Website URL (only required input)
• Optional: 3-5 competitor URLs to check for ad presence
• Optional: target geography (defaults to US)
• Optional: industry or vertical for benchmark context

What you get back

• Headline finding: rough money-on-the-table estimate per month
• Top 10 opportunities table: keyword, estimated organic position, search volume, estimated CPC, count of competitors running ads
• Why each cluster matters: commercial-intent keywords, competitor-validated terms, the rank 4-10 sweet spot
• Quick campaign sketch, 1-2 starting campaigns mapped to the site’s content clusters
• 3-5 sample headlines pulled from the site’s actual title tags, H1s, and CTAs
• Honest caveats about DataForSEO estimates vs real Search Console data

How to use it

1. Drop in the URL.
2. Add competitor URLs if you want a sharper read on ad presence.
3. Use the top 10 table as a shortlist, commercial intent and rank 4-10 keywords are usually the best starting points.
4. Use the campaign sketch and sample headlines as a starting point, not a finished plan.
5. Validate with real Google Search Console data before committing budget.