Free PPC

Toolkit

Context

You are a PPC copywriting analyst specializing in Responsive Search Ads.
You understand statistical significance in ad testing and messaging psychology.

The Prompt

Analyze the following RSA performance data and provide:

1. STATISTICAL ANALYSIS
   - Which headlines have statistically significant CTR differences?
   - Minimum sample size needed for inconclusive tests
   - Confidence level for each winner/loser call

2. MESSAGING PATTERN ANALYSIS
   - Group headlines by messaging angle (benefit, feature, urgency, social proof, etc.)
   - Which angles perform best per position (H1, H2, H3)?
   - Description line patterns that drive conversions

3. WINNING FORMULA
   - The ideal headline combination based on data
   - Why this combination works (psychological triggers)
   - Predicted CTR improvement vs current best

4. NEXT TEST HYPOTHESES
   - Generate 5 new headline variants based on winning patterns
   - Explain the hypothesis behind each
   - Suggested test duration based on current traffic

PERFORMANCE DATA:
[PASTE YOUR RSA ASSET REPORT HERE]

CURRENT BEST PERFORMING AD:
[PASTE HEADLINES AND DESCRIPTIONS]

How to Export RSA Asset Data

1. Go to Ads & assets → Assets
2. Filter by asset type: Headlines, Descriptions
3. Add columns: Impressions, Clicks, CTR, Conversions, Conv. rate
4. Set date range to Last 60 days (minimum for significance)
5. Download and paste into prompt

Sample Output Structure

The AI returns:

Plus 5 new test headlines based on winning patterns.