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Google scores landing page experience as one of the three components of Quality Score, alongside expected click-through rate and ad relevance. It is also the one most advertisers never look at, because the account does not show you a number for it until something has already gone wrong.

The symptom is familiar: a keyword with a decent click-through rate, a landing page that converts fine for organic traffic, and a cost per click that keeps drifting upward for no obvious reason. Usually nothing is broken. The ad is promising one thing and the page opens with another, and Google is charging you for the gap.

This prompt scores the three connections that decide that: keyword to ad, ad to landing page, and keyword to landing page. Scoring all three separately matters, because the fix is different in each case. A strong keyword-to-ad score with a weak ad-to-page score means the copy is writing cheques the page does not honour, and rewriting the ad again will not help.

The Prompt

You are a Google Ads Quality Score specialist. I'll give you three inputs:

1. TARGET KEYWORDS
2. AD COPY (headlines + descriptions)
3. LANDING PAGE CONTENT

Analyze the alignment between all three and score each dimension:

RELEVANCE SCORING (1-10):
- Keyword → Ad Copy relevance
- Ad Copy → Landing Page relevance
- Keyword → Landing Page relevance
- Overall Quality Score prediction

FOR EACH DIMENSION, identify:
- Exact keyword matches found
- Semantic matches found
- Missing connections
- Specific text changes to improve relevance

OUTPUT FORMAT:
| Dimension | Score | Key Gaps | Fix |
|-----------|-------|----------|-----|

Then provide the top 3 highest-impact changes with before/after examples.

---

TARGET KEYWORDS:
[PASTE KEYWORDS]

AD COPY:
[PASTE AD HEADLINES AND DESCRIPTIONS]

LANDING PAGE CONTENT:
[PASTE LANDING PAGE TEXT]

Tips

• Include all headline and description variations. Responsive search ads assemble combinations you never previewed, and the weak ones are usually where the mismatch lives.
• For landing pages, paste the visible text content and skip navigation and footer. Those appear on every page, so they add noise without telling you anything about this one.
• Run it separately for each ad group. An account-level answer averages away the specific ad group that is dragging your costs up.

Reading the output

The scores matter less than which one is lowest. Fix in that order and you avoid the common trap of rewriting an ad that was never the problem.

• Keyword to ad is lowest. The ad is not speaking the searcher’s language. Cheapest fix, usually one headline.
• Ad to landing page is lowest. The click is being sold something the page does not open with. Change the page’s first screen, not the ad.
• Keyword to landing page is lowest. Often the real problem, and the one people miss. The page is about the wrong thing for this keyword, and no amount of ad copy fixes that. Either build a page for the keyword or stop bidding on it.
• All three are middling. The ad group is too broad. Split it so each page has one job.

What to do next

Once you know which link is weak, our alignment diagnosis prompt traces the full chain from search term through to offer, which catches the cases where the landing page is fine and the search term was never right in the first place.

If the page itself needs work rather than the matching, run it through the landing page quick audit.