Six numbers from the Google Ads account you already pay for, read on read-only access, before any contract. You get what I would fix first in plain English. No percentage of spend, ever.
Most accounts I open have the same leaks in the same places. The audit starts with the six numbers that show whether anyone is managing the account, then goes through the full checklist.
The search terms report, the newest negative keyword, and a dollar figure for spend on searches that could never have converted.
Impression share lost to rank next to lost to budget. One is a budget decision you can make. The other is a quality problem your agency owns.
Which conversion actions are primary, and whether the reported cost per conversion is the cost of a real lead or of a page view.
The change history for the last 30 days. Small weekly human edits mean the account is managed. A wall of automated rows means it is not.
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Three steps, and the first two cost you nothing.
You grant read-only access to the Google Ads account and tell me what a good lead or sale looks like for you. Nothing I do changes the account, and your current agency does not need to know.
Send me the accountI read the six numbers, then the full checklist: structure, search terms, bidding, ads, landing pages and tracking. You get a written reply with what I would fix first and what it is costing you not to.
See the checklistYou keep the findings either way. If you want the fixes done, management is a flat monthly fee that never moves with your budget. If you want your agency to do them, send them the list.
See the packages
The full checklist
The six numbers first, then every part of the account.
Leave your details and I will reply with what I found. Free, before any contract, on read-only access.
Never a percentage of ad spend
The audit comes first, free, and you keep it either way
Every check, in order, free on the blog.
Every house script, free, listed on the Google Ads scripts post.
The audit tools I rate, if you want them pulled for you.