Loved by the PPC community
Negative Keyword Finder
Find and Eliminate Wasted Ad Spend Instantly
Identify the keywords draining your budget and get a ready-to-apply negative keyword list
Identify the keywords draining your budget and get a ready-to-apply negative keyword list
Features
Capabilities
Everything you need to stop paying for clicks that never convert.
Analyzes every search term report across all campaigns for irrelevant queries
Surfaces the exact keywords draining budget with no conversions
Generates a ready-to-apply negative keyword list organized by match type
Flags queries where user intent doesn't match your campaign goals
Identifies missed keyword opportunities your competitors are capturing
Ranks negatives by estimated savings so you fix the biggest leaks first
Connect your Google Ads account in one click via the official Google Ads API.
Select an agent and run it on any account. Results in minutes, not hours.
Get actionable recommendations with clear reasoning and estimated impact.
Finds the few issues causing most of your wasted spend. Dollar impact included.
Reveals competitor gaps in ads, pages, and keywords. Ready-to-test angles included.
Spots conversion killers: message match, trust signals, and mobile UX.
Cuts through PMax attribution noise. Catches cannibalization and false signals.
Maps feed quality and budget drain to revenue impact, SKU by SKU.
Weekly diagnostic with baselines, anomaly context, and 3 prioritized actions.
PPC.io analyzes your Google Ads account for wasted spend and missed opportunities that take humans hours to find manually.
Our AI agents perform analysis tasks including analyzing your landing pages for conversion issues, review search term reports for negative keyword gaps, and audit account structure for optimization opportunities. Our goal is to deliver specific recommendations with clear explanations, not generic best practices.
PPC.io is built for:
1. Agency teams managing multiple client accounts who want to improve their Google Ads review and optimization processes.
2. In-house marketers running Google Ads who want a second set of eyes on their campaigns.
3. Solo consultants who need to deliver thorough audits and ongoing optimization for clients.
PPC.io connects to your Google Ads accounts through Google's OAuth authentication.
Our AI agents can then identify high-impact optimizations in minutes that typically take hours of manual analysis. You review the suggestions and implement what makes sense, keeping you in control.
You must authenticate through Google's OAuth system, the same secure method you use when connecting other apps to Google. This grants PPC.io API access to read your Google advertising data.
The connection takes about 60 seconds. You can revoke access at any time through your Google Account settings via https://myaccount.google.com/permissions.
We follow Google's API Services User Data Policy, which governs how we access and use data from Google Ads accounts.
PPC.io supports MCC connections, allowing you to connect once and access all child accounts. You can run agents across individual accounts or get portfolio-level insights. If you manage a single account (common for in-house teams), simply connect that account directly - no MCC required.
No. PPC.io operates with read-only access to your Google Ads data. We analyze your campaigns and surface recommendations, but you decide what gets implemented. Nothing changes in your account without your explicit approval - you stay in full control.
No, your clients will not be notified. When you connect a client's Google Ads account through your MCC or authorized access, neither Google nor PPC.io automatically sends a notification to your client.
However, you may want to inform your clients before connecting their ad accounts to PPC.io. PPC.io has read-only access and cannot make changes to their account.
To perform our service, PPC.io may access the following Google Ads data:
- Campaign performance metrics (clicks, impressions, conversions, cost)
- Account structure (campaigns, ad groups, ads, keywords)
- Landing page URLs and ad copy
- Negative keyword lists
- Search terms that triggered your ads
PPC.io doesn't have access to payment methods or billing information. We comply with Google's API Services User Data Policy.
PPC.io uses industry-standard security practices and comply with Google's API security requirements. Your data is encrypted in transit and at rest.
We don't share your advertising data with third parties. Check our Privacy Policy for more details.
Yes, PPC.io offers a free trial period so you can test the platform before committing to a monthly subscription.
Pricing information for our subscriptions is available at ppc.io/pricing. We offer plans based on the number of accounts you're managing and the number of credits required.
Yes. There are no long-term contracts. You can cancel your subscription at any time and request a refund if you are not satisfied with our service. After cancellation, your Google Ads connection is revoked and all cached data is deleted within 30 days. You can request immediate deletion at any time.
