Free PPC

Toolkit

Overview

Translates organic rankings into dollar terms, the one number every SEO agency needs for a pitch or board update. Pulls top organic keywords via DataForSEO, applies position-based CTR with SERP-feature adjustments, and weights by intent multipliers (transactional, commercial, informational, navigational) to estimate equivalent ad spend. Surfaces three quick-win keywords where a small ranking move unlocks meaningful revenue.

What you give it

• Website URL (only required input)
• Optional: 1-2 competitor URLs for comparison
• Optional: target geography (defaults to US)
• Optional: industry or business type for sharper intent classification

What you get back

• Total monthly organic traffic value in equivalent ad-spend dollars
• Brand vs non-brand split so you can see where the real earned value lives
• Top revenue keywords with position, search volume, CPC, intent class, and value
• Three quick-win keywords (rank 4-10, commercial intent, meaningful CPC) with current value, target value, and the unlock if they move to position 3
• Optional competitor comparison: total organic value, ranking keyword count, gap analysis (where you outrank them, where they outrank you)
• Honest caveats, DataForSEO estimates, not exact GSC numbers

How to use it

1. Drop in the URL.
2. Add 1-2 competitor URLs if you want side-by-side gap analysis.
3. Use the headline dollar number for the pitch deck or stakeholder update.
4. Use the quick-win list as the SEO roadmap, small ranking moves at high CPC produce outsized revenue.
5. Validate the estimate against real Search Console data before quoting it as exact.