Paste the page behind your ad. You get a score out of 100, every leak ranked by what it costs you, and the fix to try first.
Seven checks, each scored out of 100, then weighted into one number. The weights favour fit over looks, so a plain page that answers the ad beats a beautiful one that doesn't.
| Check | Weight | The question it answers |
|---|---|---|
| Campaign fit Does the page answer the search or ad that brought the visitor? | 22% | Does the page answer the search or ad that brought the visitor? |
| Offer Can a visitor tell what they get, what it costs and why now? | 20% | Can a visitor tell what they get, what it costs and why now? |
| Conversion leaks Where does the page lose people, ranked by what each leak costs? | 18% | Where does the page lose people, ranked by what each leak costs? |
| Page structure Does each section do a job, in the order a buyer needs it? | 15% | Does each section do a job, in the order a buyer needs it? |
| Trust Is there proof a stranger would believe, close to the ask? | 13% | Is there proof a stranger would believe, close to the ask? |
| Persuasion Does the copy handle the doubts that stop a buyer? | 7% | Does the copy handle the doubts that stop a buyer? |
| Design Does the layout help the reader, or get in the way? | 5% | Does the layout help the reader, or get in the way? |
Use the exact URL in the ad, not your homepage. A landing page can only be judged against the search that brought someone there.
The score tells you how far off the page is. The leaks tell you why, ranked by what each one costs, so the top one is where your money goes first.
Change the top leak, then run it against the old page as a Google Ads experiment. The analyzer tells you what to test. The experiment tells you if it worked.
The audit stops at the fixes if that's all you need. If you want the page redone, Postclick designs new versions from the findings and builds the one you pick.
The analyzer reads the page. It doesn't watch real visitors, so pair it with Microsoft Clarity if you want recordings. It doesn't time the page either, and PageSpeed Insights does that job for free.
Conversion rate moves the numbers more than cost per click does. Taking a page from 2% to 4% doubles the leads for the same spend, which is why I'd fix the page before touching the bids. The PPC calculator shows what that's worth at your budget.
If you want to see what good looks like first, we read 2,201 pages behind real Google Ads campaigns in 54 industries for the landing page swipe file. And if you're weighing up other tools, my landing page analyzer comparison covers seven of them, with what each one misses.
Yes. You get 56 free credits when the audit opens, which covers two audits and one pack of page designs. They last 30 days and there is no card to enter.
Seven things, weighted by how much they move conversions: campaign fit, offer, conversion leaks, page structure, trust, persuasion and design. Each leak comes with the part of the page it points to and the fix to try first.
The seven sub-scores roll up into one score out of 100 with fixed weights. Campaign fit and offer carry the most, design the least, so a plain page that answers the ad scores higher than a beautiful one that does not. 88 and over is elite, 70 strong, 50 fair, 35 weak, and anything below is poor.
70 or more is strong and 88 or more is elite. Between 50 and 70 the page works but leaks. Under 50, fix the page before you raise the budget, because more clicks will only leak faster.
No. It needs the public address of the page and nothing else. It reads the page the way a visitor does.
Yes. Any public page works, on any builder. Running your own page and a rival page side by side is one of the quickest ways to see what your page leaves out.
You can stop there and use the fixes. Or Postclick designs new versions of the page from the findings (20 credits for a pack) and builds the one you pick (60 credits), which you can export as HTML.
