Fire most agencies, you keep a login. Fire us, you keep everything we built.

Fire a typical agency

A login To your ad account

Fire PPC.io

  • Call tracking Every call and form matched to a sale
  • Your CRM Every lead on one board
  • Landing pages Built for the search that sent them
  • Sales sent to Google So it bids for buyers, not form fills
  • The Monday report Writes itself every week
  • The AI checks Search terms read every night

All six are yours, and they keep running

Google gets paid at the click. You get paid after it.

Google counts a form fill as a win. You only win when it becomes a sale. So we build what happens after the click: the call tracking, the forms, your CRM and the landing pages. Then every sale goes back to Google Ads, so it bids for buyers, not form fills.

Google bids for Buyers

Every sale goes back to Google Ads

  1. Google Ads Pays for every click
  2. Your page Built for that search
  3. The lead Form or call, tracked
  4. Your CRM Every lead on one board
  5. The sale Sent back to Google
New lead Tue 10:42
Lead
Phone call, 4m 12s ▶ Recording
Source
Google Ads, search
Keyword
office cleaning quote
Entered on
/pricing/ then /contact/
Type
Sales enquiry
Status
✓ Sold. Sent back to Google Ads.

Landing pages that turn clicks into calls.

Commonwealth Equipment's crusher landing page, with a quote form that asks new, used or rental, where the job is and what is being crushed
Commonwealth Equipment's rental landing page on a phone, with Call and Get a quote fixed to the bottom of the screen
Commonwealth EquipmentTwo paid pages, built in their own WordPress, summer 2026

I wrote the playbook. We run it for you.

Five steps from my book, run end to end for you. A funnel built to last, with AI only where it moves sales.

“This isn't theory - it's a practical blueprint from someone who's actually scaled a $600K/month agency using these exact strategies.”
Billy Mackie on my book Read the book →
  1. 01

    Measure first

    Week one, we check every call, form and CRM stage, so each lead can be traced to a sale.

    “Your AI is only as good as the data you feed it. And most advertisers are starving their AI with incomplete conversion tracking.”

    The AI Playbook for PPC Pros, chapter 6
  2. 02

    Fix the offer

    We read your offer the way a buyer does, and sharpen it before we buy more clicks.

    “A strong offer makes average campaigns profitable. A weak offer makes even the best optimization useless.”

    The AI Playbook for PPC Pros, chapter 3
  3. 03

    Build the funnel

    Month one, the first landing page goes live, built for one search and tracked to a sale. Then the next one.

    “Great PPC campaigns don’t end at the click; they start at the click.”

    The AI Playbook for PPC Pros, chapter 4
  4. 04

    AI where it counts

    The AI works every night on the jobs that move sales. Every change that spends your money waits for a yes.

    “AI is the tool. You’re still the architect.”

    The AI Playbook for PPC Pros, chapter 5
  5. 05

    Report in profit

    Every Monday, a report in sales and profit, not clicks. Every sale goes back to Google Ads, so it bids for buyers.

    “Clients care about profitability and growth, not clicks. The CEO doesn’t want to know if CTR improved by 0.5%.”

    The AI Playbook for PPC Pros, chapter 7

Your account is next.

On a 20-minute call, I will show you where the money leaks first and what I would change in week one. If we are not a fit, I will say so.

Book 20 minutes with Stewart
Or send a message
Stewart DunlopWrote the book. Takes the call.

AI does the work. You and I pick the goal.

“AI is a brilliant executor but a terrible strategist. It optimizes within parameters but has no idea which parameters actually matter.” From my book, The AI Playbook for PPC Pros

The AI

  • Scores every call and form
  • Matches every lead to a sale in your CRM
  • Reads every search term
  • Drafts the next landing page
  • Writes the Monday report
  • Flags what changed since last week

You and me

  • Which goal your account should chase
  • What to test next
  • What gets said on the Monday call
  • Every change that spends money
New page drafted by the AI Waiting for a yes
Under 5% of the leads closed

I worked with a lead-gen agency whose broad match campaigns looked incredible, with thousands of leads at an insanely low CPA. Then we checked the CRM. The AI had gone and found the cheapest form-fillers on the internet, because form fills were the goal it was given.

Working out which goal is the right one is most of what I do.

Stewart Dunlop Founder, PPC.io

You work with me.

“Great PPC campaigns don’t end at the click. They start at the click.”

I built a successful agency, scaled it to 100+ clients including HelloFresh and Udemy, then sold it.

Stewart Dunlop Founder, PPC.io. Author of The AI Playbook for PPC Pros

$3,000 a month. Whatever you spend.

$50,000 a month
An agency at $7,500
Goes up every time your budget does
PPC.io $3,000
Never moves, whatever you spend

You keep $4,500 a month. $54,000 a year. At this spend, a percentage costs less. It grows with every dollar you add.

Book 20 minutes with Stewart
$3,000/month One flat fee
  • Your Google Ads and Meta run day to day by me and the team
  • AI systems built for how you sell, and kept up to date
  • Landing pages built and tested
  • A weekly report from live data, and a private Slack channel
  • You own the account and every build, and it keeps running if we stop
  • No long-term contract, and 30 days notice
Book 20 minutes with Stewart
Or send a message

A good fit

  • Small brands who want their marketing off their plate
  • Established teams who want senior hands beside them
  • Brands spending $3,000+ a month on ads
  • Anyone whose leads look better in Google than in the CRM

Not a fit

Questions

Is AI going to run my ads?
Stewart Dunlop
Stewart
No. It does the button-clicking: the data pulls, the checks and the first drafts.
Every change that spends money is approved by you or by me.
Do you run the account too?
Stewart Dunlop
For brands, yes. My team and I run the whole account day to day, and we build AI systems around it for how you sell. Agencies keep their client accounts, and we build and run the AI for their team.
Can you fix our tracking and CRM?
Stewart Dunlop
Yes, and it is usually the first job. Every form and every call lands in one CRM board with the ad click it came from, and the sales go back into Google Ads. Without that, Google bids for form fills, not sales.
What AI do you actually use?
Stewart Dunlop
Claude Code, connected to your Google Ads manager account through the API, plus the tools you already pay for. The workspace I built for Evergreen has one brain file that knows every account.
What do you need from us to start?
Stewart Dunlop
Read access to the ad accounts, a seat in your Slack and a list of what eats your team’s week. We pick the first job on the first call.
Why a flat fee?
Stewart Dunlop
Google will never tell you to pause a campaign or reduce spend, and an agency paid a percentage of your spend has the same problem. A flat fee means I only keep your account by growing your profit, not your budget.
Who owns what you build?
Stewart Dunlop
You do. It lives in your accounts and your tools, and if we stop, all of it stays where it is.
Why not build it ourselves?
Stewart Dunlop
You can, if someone on your team owns both the PPC and the code. The first prototype is the easy part, and keeping it working when an account or an API changes is where most of them die.
We only need landing pages.
Stewart Dunlop
Then start with Postclick from $9 a month, or we build them as a project. Tell me how many on the call and I will quote it.

Show me your account. I will show you where you lose customers.

Book 20 minutes and I will tell you where the money leaks first, what I would change in week one, and whether $3,000 a month makes sense for you. If it does not, I will say so on the call.

Book 20 minutes with Stewart
Or send a message
Stewart DunlopWrote the book. Takes the call.

Your first month

Month to month
  1. Week one Your tracking, forms and CRM checked, and the leaks ranked by what they cost
  2. Month one The first new landing page live, with every lead tracked to a sale
  3. Every month We review what sold and build the next page
  4. For good Built in your tools. Yours to keep.