If you landed on this page, you're clearly looking for an alternative to Adzooma.

Bottom line: Adzooma works well as a free starting point for basic cross-platform management, but serious PPC operations will likely outgrow its capabilities. 

We are here to help you choose alternatives based on your specific needs - strategic insights, advanced automation, or specialized features.

Here are five alternative tools that offer different strengths in 2025:

1. PPC.io - AI tool for PPC agencies

  • Best For: Agencies wanting strategic insights over data overload.
  • Features: AI-powered audits, competitor analysis, and client-ready reports that explain what actually matters.
  • Platforms: Google, Meta, TikTok, Amazon, LinkedIn, Twitter, Reddit.
  • Pricing: Starts at $17/month.

2. Optmyzr

3. Shopstory

  • Best For: E-commerce businesses needing inventory-aware advertising.
  • Features: Product feed management, stock-based bid adjustments, and dynamic campaign optimization.
  • Platforms: Google Ads, Facebook Ads, Instagram Ads.
  • Pricing: Free plan available; paid plans start at $39/month.

4. Opteo

5. TrueClicks

  • Best For: Agencies wanting unbiased account auditing and monitoring.
  • Features: Real-time alerts, robust scoring system, and clear next steps to track all accounts in one place with actionable recommendations Top 10 Adzooma Alternatives & Competitors in 2025 | G2.
  • Platforms: Google Ads and Microsoft Advertising.
  • Pricing: Pricing varies based on account requirements.

Let's dive deeper...

We're going to examine each Adzooma alternative to help you choose which option will work for your specific needs.

1) PPC.io

ppc.io

PPC.io transforms how marketing agencies and in-house teams optimize paid campaigns through AI-powered automation that eliminates the manual drudgery of account management.

Developed by Stewart Dunlop, a performance marketing veteran who successfully exited an SEO agency after working with brands like HelloFresh, Udemy, and Wayfair, PPC.io addresses the core inefficiency plaguing the industry: talented marketers spending 70% of their time on repetitive analysis instead of strategic optimization.

The Agency Time-Saver

PPC.io functions as your AI-powered "second brain" - instantly processing thousands of data points across your entire advertising ecosystem to surface actionable insights that would typically require hours of manual analysis. The platform is specifically designed to help agencies scale their client roster without proportionally scaling their team size.

Core Automation Suite

Instant Account Intelligence: Connect your Google Ads account and receive a comprehensive optimization audit within seconds. The AI analyzes campaign structure, keyword performance, ad copy effectiveness, budget allocation inefficiencies, and Quality Score opportunities - delivering prioritized fixes ranked by potential impact.

Competitor Intelligence Engine: Input any client's URL and generate a complete competitive landscape analysis. PPC.io identifies competitor ad strategies, uncovers their top-performing keywords, analyzes their landing page conversion tactics, and delivers ready-to-present client pitch materials with specific campaign recommendations.

Creative Strategy Automation: Upload existing ad creatives and receive detailed performance breakdowns plus industry-specific improvement recommendations. The AI curates winning ad examples from your sector, generates visual moodboards for client presentations, and suggests lead magnets and campaign strategies tailored to your specific business model.

Landing Page Conversion Analysis: Automated CRO audits that examine conversion psychology, user experience friction points, and competitive benchmarking. The system compares your pages against top-performing competitors in your niche and provides specific optimization recommendations.

Human-Style Reporting: Transform raw performance data into narrative insights that clients actually understand. Instead of generic pie charts, generate contextual commentary that explains performance trends, identifies opportunities, and recommends specific actions.

Multi-Platform Integration

Currently supporting Google Ads with Facebook/Meta, LinkedIn, TikTok, Twitter, Amazon, and Reddit integrations in development. For agencies preferring full delegation, PPC.io also offers white-label campaign management services.

Proven Results

Early adopters report 120%+ productivity improvements and 10+ hours saved per client audit. The platform enables agencies to pitch new clients instantly, deliver deeper strategic insights to existing clients, and scale operations without the traditional linear relationship between team size and client capacity.

Competitive Positioning

Unlike generic optimization tools that simply surface data, PPC.io provides strategic context and ready-to-implement solutions. The platform bridges the gap between automated bid management and strategic consulting, giving agencies the insights and materials needed to position themselves as true growth partners rather than tactical executors.

Pricing: Freemium model with 10 monthly AI requests, scaling to $19.99/month for individual users (500 requests) and $199.99/month for unlimited team access with lifetime pricing guarantee.

PPC.io essentially automates the "thinking" work that separates successful agencies from order-takers - competitive analysis, opportunity identification, strategic planning, and client communication - while leaving creative strategy and business context interpretation where human expertise remains essential.

2) Optmyzr

optmyzr

Optmyzr has proven to be a reliable tool in PPC management, handling over $5.27 billion in ad spend and connecting with more than 378,000 ad accounts [3]. It strikes a balance between powerful automation and strategic control, making it a trusted option for marketers.

Supported Platforms

Optmyzr supports all the key advertising platforms, including Google Ads, Microsoft Ads, Amazon Ads, Meta Ads, and LinkedIn Ads. It also integrates with workflow tools like Slack, Microsoft Teams, and Zapier [3]. Additionally, it incorporates first-party business data, enabling smarter and more informed bidding strategies [5].

Automation Features

One of Optmyzr's standout tools is the Rule Engine - a highly customizable assistant that automates campaign optimizations around the clock. This feature uses flexible logic to streamline processes and has been shown to save up to 56% of campaign management time [6].

"Rule Engine is one of the amazing sections of Optmyzr because it's really like your dedicated, highly flexible, and scalable optimization hub where you can automate a lot of very valuable optimizations for your clients with infinite customizations." - Matthieu T., Google Ads Expert [6]

In 2024 alone, Optmyzr executed over 480 million optimization actions [3]. A notable example comes from Lewis Media, which used Optmyzr's weather targeting feature for a tourism client. By automatically reducing ad spend during rainy forecasts, they achieved a 7% boost in ROAS and a 15% year-over-year revenue increase [Source: Lewis Media Partners Blog, 2024]. These kinds of real-world results highlight the platform's practical value.

Reporting & Insights

Optmyzr not only automates but also provides real-time, actionable insights. It features real-time monitoring and customizable alerts via email, Slack, or Microsoft Teams [4]. Its Express Optimizations tool has delivered impressive results, such as helping an eCommerce client increase revenue by 9% and improve ROAS by 40% through targeted budget and bid recommendations [Source: Lewis Media Partners Blog, 2024].

Pricing

Optmyzr offers several pricing tiers to accommodate different needs:

  • Core Plan: $208/month, covering up to $10,000 in monthly ad spend across 25 ad accounts [10].
  • Pro Plan: Supports $250,000 to $500,000 in monthly ad spend and up to 50 accounts.
  • Enterprise Plans: Custom solutions tailored to larger-scale requirements [10].

Optional add-ons include Campaign Automator ($249/month), Amazon Ads support ($66/month), and Social platform management ($99/month) [7]. Many users find the time savings and improved campaign performance justify the cost, making it a worthwhile investment for PPC management.

"Worth the cost for the automated reporting alone." - Joe W., VP Online Advertising, Marketing and Advertising [8]

Optmyzr has also earned strong user ratings, with a 4.7/5 on G2 [7] and 4.6/5 on Capterra [8]. Additionally, 71% of reviewers specifically highlight its value for money [9].

3) Shopstory

shopstory

Shopstory stands out as a powerful tool in the realm of PPC automation, specifically designed for ecommerce businesses. It combines PPC campaign automation and product feed management into one user-friendly platform that requires no coding skills. This dual-purpose solution has delivered impressive results, such as 90% time savings on reporting and a 32% improvement in ROAS[12].

Supported Platforms

Shopstory integrates seamlessly with major ecommerce advertising platforms, including Google Ads, Facebook Ads, and Instagram Ads[1]. It’s particularly effective for businesses managing multiple campaigns across Google or Meta Ads, making it a go-to solution for those running Google Shopping or Facebook Catalog ads[11]. This targeted integration ensures smooth automation and better campaign management.

Automation Features

Shopstory offers a variety of automation features tailored to simplify and optimize ecommerce advertising:

  • Prebuilt automation templates: These allow for quick and easy setups without requiring technical expertise[1].
  • Performance Max optimizations: Specifically designed to streamline Google’s Performance Max campaigns[11].
  • Smart bidding adjustments: Automatically fine-tunes bids based on revenue and conversion metrics.
  • Negative keyword updates: Reduces wasted ad spend by dynamically managing keywords.
  • Inventory-based ad management: Automatically pauses ads for out-of-stock items[11].
  • Dynamic pricing adjustments: Adjusts prices in response to competitor trends and stock levels, a critical feature for staying competitive in fast-moving markets[11].

One standout feature is the automated labelizer, which tags products based on campaign performance. This makes it easy to spot top performers and underperformers without combing through endless data[11]. Additionally, the platform uses AI tools like ChatGPT to update product descriptions, enhancing SEO and boosting visibility[11].

"Before Shopstory, we struggled to get a comprehensive overview of how our online campaigns were impacting the webshop. Now, we have clear control over the profitability of our campaigns." - Irina Yalcin, CEO & Founder[12]

Shopstory also addresses common Merchant Center issues by automatically resolving feed errors and disapprovals, saving users significant time and effort[11].

Pricing

Shopstory’s pricing is refreshingly simple and affordable. They offer a free plan to help users get started, while their paid plans begin at just $39/month, with no limits on ad spend[1]. Unlike tools that charge a percentage of your ad spend, this model ensures you can scale your campaigns without worrying about escalating fees.

The platform also provides excellent support options, including live chat, email, and access to a dedicated technical account manager[11].

"We've significantly reduced the hours spent on manual work and we've also improved the performance of our clients." - Corné Degen, Partner[12]

For businesses juggling large product catalogs or managing multiple online stores, Shopstory offers a cost-effective solution. Its combination of PPC automation and product feed management makes it an attractive choice for companies looking to streamline their operations and grow efficiently.

4) Opteo

opteo

Opteo is all about Google Ads and nothing else. With a stellar 4.9/5 rating on Capterra and GetApp [13], it's like having a dedicated assistant to manage your campaigns.

Supported Platforms

Opteo is built solely for Google Ads [1]. This singular focus makes it a fantastic tool if your advertising strategy leans heavily on Google. However, if you're running campaigns across multiple ad networks, this limitation might feel restrictive. That said, support for Bing Ads is in the works [15], which could make it more versatile. By concentrating on one platform, Opteo has honed its automation features to be highly effective.

Automation Features

Opteo shines in automation, offering smart suggestions that analyze your campaign data and recommend actions like adding keywords, adjusting bids, or tweaking ads [19]. It also automates routine tasks, such as adding negative keywords and updating ad text, while providing round-the-clock alerts for issues and opportunities [19].

"Opteo eliminates many of the daily and weekly challenges faced when managing multiple clients and campaigns. Instant optimisations make planning more efficient and effective."
– Byron Tassoni-Resch, SEM Manager at Deliveroo [14][18]

Other features include keyword management, ad creative improvements, bid optimization, traffic filtering, detailed Google Ads reports, scorecards, and Slack integration for team collaboration [14][18].

Reporting & Insights

Opteo offers in-depth performance monitoring and insights for your Google Ads campaigns [14][18].

"Opteo is like having an assistant look over our account 24/7. Not only does it provide detailed performance breakdowns, it helps us better understand our accounts at a glance."
– Sarah Hum, Founder at Canny.io [17]

One downside? It doesn’t currently support exportable reports [16], which can be a hassle if you need to create custom reports for clients or internal stakeholders.

Pricing

Opteo keeps its pricing simple and competitive, starting at $129 per month for the Basic plan [20].

5) TrueClicks

trueclicks

TrueClicks is built specifically for Google Ads and Microsoft Advertising - and that's exactly where it excels. Founded in 2017 by marketing agency veterans, TrueClicks focuses on raising the PPC quality standard with impressive user feedback backing its effectiveness.

Supported Platforms 

TrueClicks supports Google Ads and Microsoft Advertising campaigns exclusively. Users who need multi-channel support for platforms like Facebook or LinkedIn may find TrueClicks' integrations insufficient, as it does not directly manage or optimize campaigns beyond these two platforms.  However, this focused approach means the tool is exceptionally refined for what it does cover.

Automation Features 

TrueClicks shines with intelligent automation that goes beyond basic alerts. The platform provides daily, specific, and actionable recommendations built from 80+ best practices, including automated account audits, real-time performance monitoring, and budget pacing alerts.

"Our team's absolute favorite feature of TrueClicks are the Efficiency & Pacing Targets. These enable us to keep an eye on the 144 Google Ads Accounts we manage at a high level and identify any red flags instantly on the platform and through email notifications." SoftwareadviceGetApp – Digital Team Lead

Key features include comprehensive audits of PPC accounts, identifying issues such as broken links, disapproved ads, and budget constraints, plus performance alerts for significant campaign changes. Users can fix errors and issues across all campaigns with just a few clicks using bulk optimization tools.

Reporting & Insights 

TrueClicks provides actionable insights into campaign performance, allowing for data-driven decisions that enhance ROI . The platform offers an independent scoring system based on current and historical data, with recommendations prioritized by impact.

"TrueClicks offers better recommendations than Google opti score, and for each recommendation, there is a clear explanation to why this change is important." 

However, most changes need to be made directly in Google Ads rather than within the TrueClicks platform, which some users find limiting compared to other tools.

Pricing 

TrueClicks is free if you manage less than $50K spend per month. Plus plans cost between $50K-$400K spend per month, Pro plans for $400K-$2.5M spend, and Enterprise plans for over $2.5M spend. Pricing starts at $99 per month for paid tiers, making it accessible for most agencies.

Bottom Line 

TrueClicks saves users around 15 hours per month on audits and helps save at least 10 hours per month per user through its focused approach to Google Ads and Microsoft Advertising optimization. It's purpose-built for serious PPC professionals who want unbiased account scoring and actionable recommendations.

Stewart Dunlop

Stewart

CEO