The Google Ads Scripts Worth Using in 2026 [👉 Grab My List]

This resource took an incredibly long time to put together. We searched for every single Google ads script and list out there, many of which are no longer publicly available or don't work.

I've spent hundreds of hours testing Google Ads scripts.

Most are garbage. Outdated code, broken integrations, or solutions to problems nobody actually has.

This article is what survived...

• 350+ scripts, categorized
• 8 Custom AI Scripts that I built personally
• Some of my other 'essential' best scripts for Google ads

Even if you now have access to the full list - it's worth reading on this article to get our advice on exactly what Google ad scripts you should be using and when. 

Best Google Ad Scripts By Use Case

I've categorized scripts but various sections. Feel free to skip through any section that doesn't feel relevant for you!

OK, let's get into it 👉

1) Stewart's AI Audit Stack (8 Custom Scripts)

Account Snapshot Export

One script that dumps a complete account health overview to Google sheets.

Campaign structure, budget allocation, conversion actions, audience signals, network settings - all in one export.

Use case: Paste into Claude and ask "What's wrong with this account structure?" You'll get a full audit in 60 seconds.

👉 Access Script

Search Term → AI-Ready Format

Exports search terms with spend, conversions, and CPA. But it also pre-categorizes by intent pattern.

The script flags branded, competitor, informational, and transactional queries automatically. AI can spot waste patterns immediately without you explaining the data structure.

Example Use Case: Ask AI "Show me all informational queries with >$50 spend and zero conversions." Instant negative keyword list.

👉 Access Script

Ad Copy Performance Matrix

Exports all RSA headlines and descriptions with performance data in a format Claude can analyze instantly.

Instead of clicking through 200 ad groups manually, you get every headline's CTR, conversion rate, and impressions in one sheet.

Example Use case: Ask AI "Which headline themes are working across this account? Which should I kill?" AI spots patterns humans miss.

👉 Access Script

PMax Asset Performance Dump

Extracts all asset group performance data, the stuff Google buries in the UI, into a clean sheet Google sheet.

You'll see which creative assets actually drive results vs. dead weight.

Example Use case: Feed to AI and ask "Which assets should I replace? Go deep into my PMax assets and tell me what tweaks to make" 

👉 Access Script

Negative Keyword Gap Finder

Pulls auction insights data into Sheets so AI can analyze competitive positioning trends.

Who's gaining impression share? Who's dropping off? Are you losing ground to a specific competitor?

Use case: "Analyze my competitive position over the last 90 days and flag any threats."

👉 Access Script

Competitor Auction Insights Export

Pulls auction insights data into Sheets so AI can analyze competitive positioning trends.

Who's gaining impression share? Who's dropping off? Are you losing ground to a specific competitor?

Use case: "Analyze my competitive position over the last 90 days and flag any threats."

👉 Access Script

Landing Page + Ad Mismatch Detector

Flags where final URLs don't match ad copy themes.

If your ad talks about "emergency plumbing" but the landing page is your generic homepage, your Quality Score tanks. This script catches mismatches automatically.

Use case: Fix relevance issues that kill your ad rank and inflate CPCs.

👉 Access Script

Budget Pacing Intelligence Script

Exports daily spend patterns with conversion data so AI can recommend optimal budget distribution.

Most accounts waste money on low-converting days and hours. This script gives you the data to fix it.

Example Use case: Feed the following prompt to AI - "Based on this data, when should I increase or decrease budget?" AI builds your pacing strategy! 

👉 Access Script

2) The 8 Essential Google Ad Scripts

According to the master of Google ad scripts Nils Rooijmans, these are the essential Google ad scripts that all advertisers should consider using.

Google Display Network Analysis Script

Analyzes your GDN performance and flags if you're accidentally opted in.

Most PPC pros disable GDN due to garbage traffic quality. This script alerts you when it's on and shouldn't be. And second of all, it will analyze your GDN performance.

👉 Access Script

Search Partners Alert

Checks all your ad URLs and flags broken links to a Google Sheet.

Nothing burns money faster than sending paid traffic to a 404 page! 

👉 Access Script

Broken Link Checker

Checks all your ad URLs and flags broken links to a Google Sheet.

Nothing burns money faster than sending paid traffic to a 404 page! 

👉 Access Script

Disapproved Ads Alert

Detects when Google's AI disapproves your ads—often incorrectly.

Critical for ecommerce during Q4 when volume spikes. Catch disapprovals before they tank your campaigns.

Pro tip: Don't blindly request a review. Check the policy first or you risk longer delays.

👉 Access Script

Account Anomaly Detector

Flags search terms with clicks but zero conversions and suggests them as negatives.

Still requires manual review and context matters! But the script surfaces candidates automatically so you're not digging through reports.

👉 Access Script

Bonus: I built a free negative keyword tool that's 10X faster than any script for this.

Negative Keyword Suggestions Script

Flags search terms with clicks but zero conversions and suggests them as negatives.

Still requires manual review—context matters. But it surfaces candidates automatically so you're not digging through reports.

👉 Access Script

🧠 Bonus - I built this free negative keyword tool that's 10X better than any script out there! 

Trending Search Terms

Finds emerging search terms - seasonal spikes, new trends you're missing.

Useful beyond PPC. Share with SEO teams and product teams for inventory decisions.

👉 Access Script

Change History Alerts Script

Alerts you when someone makes changes without your knowledge.

Catches three things: client meddling, Google's auto-applied recommendations, and external access you forgot about.

Pro tip: Disable auto-applied recommendations entirely. But run this script anyway - Google still makes stealth changes.

👉 Access Script

3) Scripts for Performance Max (PMAX)

These are all the scripts to help you improve performance for PMAX campaigns - that black box of Google ads!

PMax Insights Script (by Mike Rhodes)

The most comprehensive PMax visibility tool available.

Extracts performance data Google buries in the UI - asset performance, audience signals, search categories, and more. Updated regularly as Google changes things.

The free version is solid. The paid version adds features worth the investment if you're running serious PMax spend.

👉 Access Script

PMax Non-Converting Search Terms Alert (by Nils Rooijmans)

Checks for search terms in your PMax campaigns that are burning budget with zero conversions.

Logs them to a Google Sheet and sends email alerts. Add them as negatives to stop the bleed.

This was Nils' most popular script of 2024. PMax loves to waste money on garbage queries when you're not watching.

👉 Access Script

PMax Brand Traffic Analyzer (by smec)

Visualizes the share of Brand vs. Non-Brand traffic in your PMax campaigns.

Here's the problem: PMax loves to claim credit for branded searches - traffic that would've converted anyway. This inflates ROAS and hides wasteful non-brand spend.

This script shows you the real split so you can make informed decisions about brand exclusions. I love this one.

👉 Access Script

PMax Placement Exclusion Suggestions (by Nils Rooijmans)

Surfaces bad placements where your PMax ads are showing.

We're talking really low quality sites - the garbage corners of the internet where Google occassionally dumps your budget.

The script emails you suggested exclusions with a link to a Google Sheet. Review and exclude in minutes.

👉 Access Script

PMax Trending Search Categories (by Nils Rooijmans)

Shows which search categories are trending in your PMax campaigns over time.

Useful for spotting new opportunities or catching category drift before it becomes a problem.

👉 Access Script

5) Google Ad Scripts for Ecommerce

Here are the best Google ad scripts for Ecommerce advertisers specifically - we love these scripts!

• Top 100 Best Seller Script (by Jack Felsted) - Automatically generates a list of your top 100 performing products based on sales data, giving you instant insight into which items drive the most revenue. This script is invaluable for prioritizing which products to feature in your shopping campaigns and where to allocate your biggest budgets.
• Disable Ads and Keywords For Out of Stock Items (by FreeAdWordsScripts) - This essential script automatically pauses ads for products that are out of stock, preventing wasted ad spend on items customers can't actually purchase. It monitors your inventory feed and takes immediate action when stock runs low, ensuring your budget only goes toward available products.
• Revenue Maximiser Tiering Script for Pmax/Shopping Items (by Jack Felsted) - This sophisticated script optimizes your Performance Max and Shopping campaigns by automatically adjusting bids based on product profitability tiers. It ensures your highest-margin products get the most aggressive bidding while scaling back spend on lower-profit items.
• Gross Profit Analysis Script (by Jack Felsted) - Goes beyond basic ROAS to show true profitability by factoring in your actual product costs and margins. This script helps you identify which products and campaigns are genuinely driving profit, not just revenue, allowing for smarter budget allocation decisions.
•  7/14/28/90 Day ROI Lookback Script (by Jack Felsted)  - Provides comprehensive multi-timeframe analysis of your return on investment, helping you understand both short-term performance and long-term customer value. Essential for ecommerce brands with longer consideration cycles or repeat purchase patterns.
• Track Keyword Spend Efficiency (by Search Engine Land) - Pulls detailed keyword-level performance data including ROAS, helping you quickly identify which search terms are driving profitable sales versus those burning through budget. Perfect for optimizing your search campaigns at the granular level.
• Disapproved Products Alerts (by NilsRooijmans) - Automatically alerts you when products in your shopping campaigns get disapproved by Google, helping you quickly identify and fix policy violations before they impact your campaign performance. Essential for maintaining healthy shopping campaigns and avoiding revenue loss from disapproved listings.

6) Google Ad Scripts for Lead Gen

•  Keyword CPA Tier Script (by Jack Felsted) - Organizes your keywords by cost-per-acquisition performance, helping you quickly identify which terms deliver leads at your target CPA versus those burning through budget. Essential for lead gen campaigns where CPA control is critical to profitability.
•  Negative Keyword Suggestions Script (by NilsRooijmans) - Automatically analyzes your search term reports to suggest negative keywords that could improve campaign performance by filtering out irrelevant traffic. Critical for lead gen where irrelevant clicks can quickly drain budgets without generating quality leads.
• Find Best And Worst Search Queries Using N-Grams (by Search Engine Land) - Analyzes your search query reports to identify the most effective words and phrases that drive quality leads. This script helps you discover new keyword opportunities and negative keywords by breaking down query performance at the word level.
• Quality Score Analysis (by Karooya) - Provides in-depth analysis of your Quality Scores across keywords, helping you identify opportunities to improve ad relevance and reduce cost-per-click. Higher Quality Scores mean lower CPCs and better ad positions for your lead generation campaigns.
• Set Bid Modifiers for In-Market and Remarketing Audiences (by Search Engine Land) - Automatically adjusts bids for high-intent audiences like in-market segments and past website visitors. Perfect for lead gen where targeting users showing buying intent can significantly improve conversion rates and lead quality.
• Receive Daily Budget Overdelivery Alerts (by NilsRooijmans) - Sends you daily alerts when campaigns exceed their budget thresholds, helping you quickly identify and address overspend issues. Essential for lead gen businesses operating on tight budgets where budget overruns can quickly eat into profit margins and ROI targets.
• Account Summary Report (by Google) - Generates comprehensive performance overviews of your entire account, giving you a bird's-eye view of lead generation performance across all campaigns. Perfect for agencies or businesses managing multiple lead gen campaigns who need quick performance insights.

7) Google Ad Scripts for Agencies

• MCC Performance Dashboard (by Search Engine Land) - Creates a comprehensive dashboard showing performance across all client accounts in one view. This script saves agencies hours daily by providing instant visibility into which accounts need attention, eliminating the need to manually check each client account individually.
• Account Anomaly Detector Script (by Google) - Automatically detects unusual performance changes across client accounts, alerting you to potential issues before clients notice them. Essential for proactive account management and maintaining client satisfaction by catching problems early.
• Account Summary Report (by Google)- Generates standardized performance KPI reports for all accounts in your MCC, making it easy to compare client performance and identify optimization opportunities. Perfect for agency reporting and account reviews with consistent metrics across all clients.
• MCC Account Export Monthly Spend Report Including PO Numbers (by Optimization Up) - Exports monthly spend data with purchase order numbers for easy client billing and reconciliation. Streamlines the invoicing process by automatically pulling spend data and matching it to client PO numbers for accurate billing.
• Execute in Parallel on More than 50 Accounts Using Labels (by FreeAdWordsScripts) - Allows you to run scripts across large numbers of client accounts simultaneously, dramatically reducing the time needed for bulk optimizations. Essential for agencies managing 50+ accounts who need to apply changes or gather data efficiently.
• MCC-Level Script to Find and Delete "Dud" Keywords (by Search Engine Land) - Automatically identifies and removes poor-performing keywords across all client accounts, keeping campaigns clean and focused. Saves agencies countless hours of manual keyword maintenance while improving overall account performance.
• MCC Report Link Checker (by Adsscripts.com) - Automatically checks all landing page URLs across your client accounts and reports any broken links or site errors. Essential for agencies to proactively catch broken links before they impact client campaigns and waste ad spend on non-functioning pages.

How to Use Google Ads Scripts

Step 1: Access Scripts

Google Ads → Tools & Settings → Bulk Actions → Scripts.

Step 2: Create New Script

Click the blue "+" button. You'll see a code editor—don't panic.

Step 3: Copy the Code

Go to the script URL, select all (Ctrl+A), copy (Ctrl+C).

Step 4: Paste and Name

Paste into the editor (Ctrl+V). Name it something clear like "Daily Budget Alert" so you remember what it does.

Step 5: Authorize and Preview

Click "Authorize" to grant permissions. Then click "Preview" to test without making real changes.

This is your safety net. Always preview first.

Step 6: Schedule

Run once manually, or schedule to run daily/weekly. Most monitoring scripts work best on daily schedules.

How to Build Your Own Scripts with AI (Vibe Coding)

I don't (and cannot) write any code, yet I've built dozens of very high performing Google ads scripts.

I simply use Claude to write them for me! I literally just explain exactly what I want a script to do, and I'll go back and forth with Claude until it actually works.

👉 My workflow:

1) Describe the problem. "I need a script that exports all search terms with more than $50 spend and zero conversions to a Google Sheet."

2) Paste into Claude or ChatGPT. Ask it to write a Google Ads script that solves the problem.

3) Copy the code into Google Ads. Paste it into the script editor.

4) Preview and debug. If it errors, paste the error message back into AI and ask it to fix.

5) Iterate until it works. Usually takes 2-3 rounds.

That's it. No coding bootcamp required.

Every custom script in my "AI Audit Stack" section was built this way. If you can describe what you want, you can build it.

Pro tip: Start with a working script that does something similar, then ask AI to modify it. Easier than starting from scratch!

Getting Serious About Scripts

• Read the Instructions First: Each script comes with setup instructions. Spend 5 minutes reading them - it'll save you hours of troubleshooting later.
• Start with Easy Wins: Budget alerts, broken link checkers, and simple reporting scripts are perfect for beginners because they're safe and immediately useful.
• Don't Worry About Breaking Things: Scripts can only work within your account permissions. They can't delete entire accounts or make billing changes, and most changes can be undone.
• You Don't Need to Code: You're using pre-written scripts from experts. Just copy, paste, and configure the basic settings the instructions tell you to change.
• Set the Right Schedule: Most monitoring scripts (like budget alerts) work well running daily. Optimization scripts might run weekly. The script documentation usually recommends the best frequency.
• Keep a Script Library: Save links to scripts that work well for you. You'll want to reuse them across different accounts or campaigns.
• When Scripts Break: Google occasionally updates their system, which can break older scripts. Check the script source for updates, or look for community forums where people share fixes.