Free: 96 PPC tools + my AI Playbook book
We build and run Google Ads for accountants - service-line campaigns, tax-season budgets, and landing pages that turn clicks into booked consultations.
Most accounting firms run one campaign, bid on “accountant”, and wonder why every lead wants their taxes done for $99. The problem isn’t Google Ads. It’s that “accountant” is ten different buyers wearing one keyword.
The keyword is the first leak. “Accountant” pulls in the founder who needs a fractional CFO, the landlord with three properties, the person who wants last year’s return fixed cheaply, and the student researching the profession. The searches that actually build a firm are more specific: “small business accountant near me”, “bookkeeping services”, “payroll for contractors”, “tax prep for the self-employed”. An account built on the head term pays one blended price for all of those buyers and greets them with one vague ad. And vague ads breed price-shoppers, because when the ad promises nothing specific, price is the only thing left to compare.
The calendar is the second leak. Accounting demand is seasonal and click prices move with it: in the run-up to filing deadlines, every firm in town crowds into the same keywords and the cost of a click climbs. Most accounts run the same bids and budgets year-round anyway, overpaying through the rush and going quiet in the months when clicks are cheap and competitors have stopped paying attention.
The third leak hides the other two. In most firm accounts, conversion tracking stops at the form fill. Google optimizes toward whatever you count, so if the account can’t tell a booked consultation from a bounced enquiry, it cheerfully buys more of the wrong kind. The monthly report fills up with leads the partners never met.
None of this shows up in the dashboard Google gives you. It shows up in search term reports and tracking setups, which is exactly where our free audit starts. Want to try it yourself first? Our guide to PPC for accountants covers the full DIY setup.
We split your account the way your firm is actually built: tax prep, bookkeeping, payroll, advisory. Each gets its own keywords, its own ads, its own landing page. And its own budget, because a bookkeeping lead is not worth what a fractional-CFO lead is worth.
Every engagement opens with an audit of the account you already have: where the spend went, which search terms actually triggered your ads, and what happened after the click. Then we rebuild conversion tracking around the actions a firm cares about, consultation requests and calls, so the account optimizes toward new clients instead of raw form fills.
Targeting follows the way accounting is actually bought. Local campaigns stay inside the area your clients come from. And if the firm specializes, the keywords should say so: searches like “ecommerce accountant” or “accountant for contractors” come from people who already know exactly what they need, and they’re less contested than the head term.
Negative keywords do the quiet work. A lot of accounting-adjacent searches belong to people who want software, not a firm: QuickBooks help, TurboTax discounts, free templates, how to do your own bookkeeping. We build negative keyword walls so those searches, along with job hunters and course seekers, never touch your budget.
Each service line also gets its own landing page, because a click on a payroll ad should not land on a homepage about “solutions”. On the Advanced package that design work is included through our landing page service. We keep a teardown of 30 real accounting landing pages - the seven worth copying and the three burning money.
The ongoing work is the unglamorous part: ad copy A/B tested against real search behavior, bids adjusted from the data your tracking now captures, competitor analysis on the firms bidding against you, and a monthly report in plain numbers. What was spent, what it produced, and what changes next.
Management starts at $2,000 a month, flat. We never take a percentage of ad spend - an agency paid on spend has exactly one incentive, and it isn’t your cost per lead.
You audit incentive structures for a living, so audit ours. A percentage-of-spend agency earns more every time your budget grows, whether or not the client list grows with it. A flat fee removes that: the only way we keep an accounting firm as a client is by turning its spend into retained work. And retained work is the point - an accounting client who stays pays your firm for years after the click that found them.
Both packages, and everything they include, are on our PPC consulting page. And the reviews just below this page are our clients in their own words.
Full Google Ads management: keyword research, negative keywords, ad copywriting and A/B testing, bidding strategy, conversion tracking and competitor reconnaissance.
Everything in Starter, plus social ad platforms, unlimited ad creative design and unlimited landing page design.
$2,000 a month on our Starter package or $4,000 a month on Advanced, billed as a flat monthly fee. We never charge a percentage of ad spend, so the fee stays the same as your budget grows.
The full breakdown of what each package includes is on our PPC consulting page.
Ads can start serving as soon as tracking and account structure are ready, which makes PPC the fastest channel an accounting firm can turn on. SEO compounds over months and years; PPC buys a spot at the top of the results page from the first week.
Still, judge the results in months, not days. Bidding decisions need real data behind them, and an agency promising a full client roster in week one is guessing with your budget.
Yes. Seasonality is built into how we plan accounting campaigns: budgets and bids get adjusted ahead of the filing rush rather than after the spike shows up on your invoice, and the quiet months get used for testing instead of coasting.
Click prices on tax keywords climb when every firm competes for the same searches at once, so the plan for the season is set before the season starts.
Price-shoppers are usually a symptom of vague ads. When the ad promises nothing specific, price is the only thing left to compare. We split campaigns by service line, write ads that say exactly who the firm serves, and add negative keywords so searches for DIY software, free tools and bargain tax filing never trigger your ads at all.
That usually means fewer clicks, and better ones: people looking for a firm rather than a discount.
Doug Haines
You need to get your paid channel working. The results with PPC.io have been amazing and the demand has outstripped what we can deliver.
David Dinsmore
They've helped us consult on PPC efficiency for some of our billion-dollar clients. Next-level strategies.
Kathryn Wiley
Helped scale my travel business to heights I never thought possible. I almost can't handle the number of new leads we're getting.
Arlene McCoy
Helped us massively scale our eCommerce store. Nothing but glowing praise for them - Highly recommended.