Free: 96 PPC tools + my AI Playbook book
We run Google Ads for medical practices. HIPAA-aware targeting, honest reporting, and a flat monthly fee that never scales with your ad spend.
Most medical ad accounts leak money in the same three places. Keywords that pull in symptom-googlers who were never going to book. Retargeting lists that quietly put the practice on the wrong side of HIPAA. And intake forms that ask a person in pain for nine fields of information before they can request an appointment.
The first leak is intent. “Shoulder pain at night” and “shoulder specialist near me” sit side by side in a keyword report, but only one of them books appointments. An account left on broad defaults spends most of its budget answering medical questions for people who live three states away and were researching, not choosing. The fix is not a bigger budget. It is a keyword list built around booking intent and a negative keyword list that keeps the symptom traffic out.
The second leak costs less but risks far more. Standard retargeting rebuilds an audience from the people who visited your site. For a medical practice, that can mean assembling an ad list defined by a health condition. We treat that tactic as off the table. There are better ways to fill a schedule than an audience you might one day have to explain to a regulator.
The third leak happens after the click. A person in pain will give you a name, a phone number and a short description of the problem. Ask for their insurance details, date of birth and referral history up front, and they call the practice down the road instead. If your ads are getting clicked and your bookings are flat, the intake form is usually the suspect.
None of these leaks show up in the dashboard Google gives you. They show up in search term reports, tracking setups and form behavior, which is exactly where our free audit starts.
We don’t start with your ads. We start with what a booked appointment is worth to you, then work backwards - which keywords earn their cost per click, which never will, and what your tracking has to capture before any bidding decision means anything.
Every engagement opens with an audit of the account you already have. Where the spend went, which search terms actually triggered your ads, and what happened after the click. The third one surprises most practices: conversion tracking that counts page views as patients, or counts nothing at all. We rebuild tracking around the actions that matter to a practice, appointment requests and calls, so the account optimizes toward bookings instead of traffic.
Then the ongoing work. Keyword research aimed at booking intent. Negative keyword management that keeps symptom-googlers and job seekers from draining the budget. Ad copy written for patients, then A/B tested against real search behavior rather than kept because someone liked it. Bidding strategy adjusted from the data your tracking now captures. And because doctors sell locally, geography does heavy lifting: campaigns stay inside the area your patients actually travel from, using the approach we published in our local PPC guide.
The first month runs in a set order. Audit first, so decisions rest on your data rather than our assumptions. Tracking second, because optimizing an account that cannot see bookings is guesswork with a nicer dashboard. Then structure: campaigns split so budget flows to the services you actually want more of, whether that is new patient consultations or a specific procedure line. Only once the account can tell a booked appointment from a bounced visit do bids and budgets get aggressive.
We also analyze how your landing pages perform, because a good click deserves a page that books. If the page asks too much or loads too slowly, we tell you exactly what to change, backed by what your visitors actually did. Competitor analysis rounds it out: which practices bid on the same searches, what they promise, and where their offer is beatable.
Every month you get a report in plain numbers. What was spent, what it produced, and what changes next. No slideware, no vanity metrics.
None of this is a private method. Our guide to PPC for doctors covers keywords, compliance and campaign setup in detail - everything we do, explained. Read it first if you want to see the whole playbook before you talk to us.
Flat fee. $2,000 a month on Starter, $4,000 on Advanced, and we never charge a percentage of ad spend - so we have no incentive to tell you to spend more.
That structure matters more in medicine than in most industries. A practice with real patient volume runs a serious budget, and a percentage deal quietly pays the agency more every time that budget grows. Under a flat fee, the only way we keep your account is by making the spend work harder.
Both packages, and everything they include, are on our PPC consulting page. And the reviews just below this page are our clients in their own words.
Full Google Ads management: keyword research, negative keywords, ad copywriting and A/B testing, bidding strategy, conversion tracking and competitor reconnaissance.
Everything in Starter, plus social ad platforms, unlimited ad creative design and unlimited landing page design.
$2,000 a month on our Starter package or $4,000 a month on Advanced, billed as a flat monthly fee. We never charge a percentage of ad spend, so the fee stays the same as your budget grows.
The full breakdown of what each package includes is on our PPC consulting page.
We build campaigns to avoid HIPAA-risky tactics in the first place. That is why we do not run retargeting built from the people who visit your site: for a medical practice, that audience can amount to a list defined by a health condition.
We are a PPC agency, not your legal counsel, so your compliance advisor keeps the final word on anything patient-facing.
Conversion tracking is the first thing we build, and ads can start serving as soon as the account structure is ready. Judge the results in months, not days. Bidding decisions need real data behind them, and an agency promising a full schedule in week one is guessing with your budget.
Pricing is a flat monthly fee on both packages, and the engagement starts with a free audit of your existing account, so you see how we think before you commit to anything. We aim to keep practices with results and clear monthly reporting, not paperwork.
Doug Haines
You need to get your paid channel working. The results with PPC.io have been amazing and the demand has outstripped what we can deliver.
David Dinsmore
They've helped us consult on PPC efficiency for some of our billion-dollar clients. Next-level strategies.
Kathryn Wiley
Helped scale my travel business to heights I never thought possible. I almost can't handle the number of new leads we're getting.
Arlene McCoy
Helped us massively scale our eCommerce store. Nothing but glowing praise for them - Highly recommended.