Free: 96 PPC tools + my AI Playbook book
Google Shopping, Search and PMax managed on your margins, not vanity ratios. Flat monthly fee - we never take a percentage of your ad spend.
A 6x ROAS can still lose you money. If the products doing the volume are your thinnest margins, the dashboard says winning while the bank account says otherwise. Most ecommerce accounts we open have never fed margin data into a single bidding decision.
That is the first leak: ROAS as a vanity target. A blended ROAS goal treats a $90 sale at 60 percent margin the same as a $90 sale at 8 percent. Google optimizes toward the revenue it can see, and if it cannot see margin it will happily scale your least profitable bestsellers while your genuinely profitable products starve for impressions.
The second leak is Performance Max on autopilot. PMax bundles Shopping, Search, Display and YouTube into one campaign and hands back one blended number. Left unstructured, it leans on brand searches you would have won anyway, spends where you cannot see it, and takes credit for the lot. PMax is not the villain; blind trust in it is. Without structure and guardrails, you cannot tell what the budget actually bought.
The third leak is the product feed. Most feeds were set up in a rush before launch and never touched again. Product titles that do not match how people actually search. Missing attributes that cost you placements. Disapprovals nobody noticed because nobody was looking. In Shopping, the feed is the ad. A neglected feed pays more for worse positions on every auction, every day.
None of this shows up in the ROAS column. It shows up in search term reports, product-level margin math and feed diagnostics, which is where our free audit starts. The full teardown of how ecommerce accounts should be structured is in our ecommerce PPC guide - free, no email gate.
Percentage-of-spend agencies earn more when you spend more. Read that again, then ask why their answer to every plateau is a bigger budget. We charge a flat fee, so the only way we keep the account is by making it more profitable.
Every engagement opens with an audit of the account you already have. Where the spend went, which products carried the revenue, and what your conversion tracking actually recorded. That last one surprises most store owners: tracking that counts revenue but knows nothing about margin, so every bidding decision so far has optimized the wrong number.
So tracking is rebuilt first. Conversion values that reflect what a sale is worth after margin, so the account can tell a profitable order from an expensive one and bid accordingly. The math behind this is in the profit framework we use for Google Ads.
Then the feed and Shopping strategy. Product titles rewritten around real search behavior, product groups structured so budget flows to the items you want more of, and Merchant Center kept clean instead of quietly bleeding disapprovals. Shopping is enough of a discipline that we run a dedicated Google Shopping service for stores where the feed is the whole battle.
The ongoing work is unglamorous and compounding. Negative keyword management that keeps bargain hunters and irrelevant queries from draining budget. Ad copy written for buyers, then A/B tested rather than kept because someone liked it. Bidding strategy adjusted from the margin data your tracking now captures. Competitor reconnaissance: who bids on your terms, what they promise, and where their offer is beatable on something other than price.
A good click deserves a page that sells, so we analyze how your landing pages perform too. We publish that homework: we also score DTC landing pages from live Google Ads - see what the winners do after the click.
Every month you get a report in plain numbers: what was spent, what it produced in profit terms, and what changes next.
$2,000 a month on Starter, $4,000 on Advanced, and never a percentage of your ad spend. For an online store this matters more than most: ecommerce budgets scale with revenue, and a percentage deal quietly gives your agency a raise every time you have a good quarter. Under a flat fee, the incentive points one way - make the same spend produce more profit.
We would rather show one real account than ten adjectives, which is why the engagement starts with a free audit of your account instead of a pitch deck. The proof is in your own data, the method is published in the guide and profit framework linked above, and the reviews further down this page speak for the rest.
Everything both packages include is on our PPC consulting page.
Full Google Ads management for your store: keyword research, negative keywords, ad copywriting and A/B testing, bidding strategy, conversion tracking and competitor reconnaissance.
Everything in Starter, plus social ad platforms, unlimited ad creative design and unlimited landing page design.
$2,000 a month on our Starter package or $4,000 a month on Advanced, billed as a flat monthly fee that never scales with your ad spend. Percentage-of-spend pricing gives an agency a raise every time your budget grows; a flat fee only pays off when the account gets more profitable.
The full breakdown of both packages is on our PPC consulting page.
Profit. ROAS is a ratio, and ratios hide margin: a campaign can hit a 6x target while every sale it drives comes from products too thin to make money on. We build conversion tracking that carries margin data, so bidding decisions favor the products that actually earn, not the ones that merely sell.
The full argument is published in our ecommerce profit framework.
Both, and never blind. Performance Max optimizes toward whatever you feed it, so the first job is conversion data it can trust: real sale values with margin behind them, not just a purchase ping. From there we control what can be controlled, campaign structure, the split between Shopping and Search, and the product groups PMax is allowed to spend on, and we judge it on profit like every other campaign.
What we never do is hand PMax the whole budget and read the dashboard to you once a month.
Yes. Shopping is usually the heart of an ecommerce account, and the feed decides how far it goes: product titles, product data and Merchant Center health get worked continuously, not set up once and forgotten. We also run a dedicated Google Shopping service if that is the piece you need most.
Doug Haines
You need to get your paid channel working. The results with PPC.io have been amazing and the demand has outstripped what we can deliver.
David Dinsmore
They've helped us consult on PPC efficiency for some of our billion-dollar clients. Next-level strategies.
Kathryn Wiley
Helped scale my travel business to heights I never thought possible. I almost can't handle the number of new leads we're getting.
Arlene McCoy
Helped us massively scale our eCommerce store. Nothing but glowing praise for them - Highly recommended.