Free: 96 PPC tools + my AI Playbook book
Google Ads for hotels that grows direct bookings - starting with the guests already searching your name and paying commission anyway. Flat fee, never a percentage of spend.
Search your hotel’s name right now. Odds are Booking.com owns the top ad, and every guest who clicks it costs you commission on a booking that was already yours. That is the single most fixable leak in hotel marketing, and it’s usually fixed in week one.
The OTAs are not subtle about this. Booking and Expedia bid on hotel names all day because a guest typing your property into Google is the highest-intent traffic in travel. When that guest books through the OTA ad instead of your site, the middleman collects a commission on demand you created. Your direct channel quietly pays rent on its own front door.
Brand-defence search is also the cheapest high-intent traffic a hotel can buy, which makes ceding it doubly expensive. Your name has no auction competition except the OTAs bidding on it, so the clicks cost little, and a brand campaign with ad copy that gives the guest an honest reason to book direct changes the economics of every stay it wins back.
The squeeze does not stop at your name. Travelers comparing dates and destinations search generically, and if your campaigns are not built for those searches, the OTAs are the only answer Google can give them. Generic search is harder and dearer than brand defence, which is exactly why it needs deliberate structure and honest tracking rather than a campaign someone set up once and left running.
None of this shows up in the dashboard Google gives you. It shows up in search term reports, brand-search auctions and booking-engine data, which is exactly where our free audit starts.
Direct bookings aren’t a slogan, they’re a margin decision. We build the search campaigns that defend your name, catch travelers comparing dates, and give them a reason the OTA can’t match - then track it all the way to the booking engine so you know which dollar did what.
Every engagement opens with an audit of the account you already have. Where the spend went, which searches actually triggered your ads, and whether a brand-defence campaign exists at all. Then tracking, because a hotel account that cannot see bookings can only optimize for clicks. We rebuild conversion tracking to follow the guest through to the booking engine, so bids chase stays instead of sessions.
Then the ongoing work. Keyword research split between searches that mean booking and searches that mean browsing. Negative keyword management that keeps job hunters and points-scheme researchers out of the budget. Ad copy that sells the direct-booking advantage, whatever your property can honestly promise a guest for skipping the middleman, then A/B tested against real search behavior. And bidding strategy built around your seasons: bids up when demand peaks, budget conserved but never dark in the low months, because off-season bookings count too.
The first month follows a fixed order. Audit before opinions, so every decision rests on your data. Tracking before spend changes, because an account that cannot see bookings can only be optimized by guesswork. Then structure: brand defence gets its own campaign and its own budget, so the cheap clicks that protect your name never compete with the dearer ones that hunt new demand. Only when the account can tell a booked stay from a bounced visit do bids and budgets get aggressive.
Every tactic here is documented in our hotel PPC guide - read it and you’ll know exactly what you’re paying us to do.
We also analyze how your landing pages perform, because a defended click still has to convert. And because the click is only half the job, we scored hotel landing pages from live campaigns to see what actually converts a date-searcher into a guest: a price, a review score and a way to book in one screen, not a photo carousel hiding the booking button below the fold.
Competitor analysis rounds it out: which properties and which OTAs bid on your searches, what they promise, and where their offer is beatable. Every month you get a report in plain numbers: what was spent, what it booked, and what changes next.
A flat monthly fee, not a cut of your bookings. The OTAs already take one of those.
$2,000 a month on Starter, $4,000 on Advanced, and we never charge a percentage of ad spend. Run that against the math your revenue manager already knows: a commission is charged on every booking, forever, and it grows with your rates. A flat fee stays flat while the direct channel it builds keeps compounding in your favor. And because the fee never scales with spend, pushing the budget up for high season costs you nothing extra in management.
Both packages are broken down in full on our PPC consulting page. And the reviews further down this page are our clients in their own words.
Full Google Ads management: keyword research, negative keywords, ad copywriting and A/B testing, bidding strategy, conversion tracking and competitor reconnaissance.
Everything in Starter, plus social ad platforms, unlimited ad creative design and unlimited landing page design.
$2,000 a month on our Starter package or $4,000 a month on Advanced, billed as a flat monthly fee. We never charge a percentage of ad spend, and we never take a cut of your bookings.
The full breakdown of what each package includes is on our PPC consulting page.
Yes. If you do not, the OTAs will. Booking sites routinely run ads on hotel brand searches, and every guest who clicks one costs you commission on a booking that was already heading your way.
Brand searches are among the cheapest, highest-intent clicks a hotel can buy, and defending them is usually the first campaign we build.
Hotel demand moves with seasons, local events and booking windows, so a fixed set-and-forget budget wastes money in the quiet months and starves the busy ones. We adjust bids and budgets around your high, low and shoulder seasons, and we keep campaigns visible in the off season rather than pausing them, because off-season bookings still count.
Pricing is a flat monthly fee on both packages, and the engagement starts with a free audit of your existing account, so you see how we think before you commit to anything. We aim to keep properties with results and clear monthly reporting, not paperwork.
Doug Haines
You need to get your paid channel working. The results with PPC.io have been amazing and the demand has outstripped what we can deliver.
David Dinsmore
They've helped us consult on PPC efficiency for some of our billion-dollar clients. Next-level strategies.
Kathryn Wiley
Helped scale my travel business to heights I never thought possible. I almost can't handle the number of new leads we're getting.
Arlene McCoy
Helped us massively scale our eCommerce store. Nothing but glowing praise for them - Highly recommended.