Free: 96 PPC tools + my AI Playbook book
One extra transaction covers a year of our fee. We build seller and buyer campaigns that put you above Zillow for the searches that actually turn into commissions.
Most real estate ad accounts we open have the same problem. The budget is going to people browsing listings for fun, not people picking an agent. “Homes for sale near me” feels like a buyer. It’s usually a Sunday scroller.
The first burn is intent. Listing-browsing keywords are cheap and plentiful, and they almost never end in a signed agreement. The searches that turn into commissions look different: a seller asking what their home is worth, a buyer who has narrowed the hunt to one neighborhood and now wants an agent who knows it. An account left on broad defaults spends its money entertaining window shoppers. The fix is not a bigger budget. It is a keyword list built around transaction intent, and a negative list that keeps the browsers out.
The second burn happens after the click. Your visitors spend their evenings on Zillow, and the portals have trained them to expect one of two things: a specific property, or an instant answer about their own home. Send that person to a generic brokerage homepage with a search bar and they are back on a portal in seconds. Sellers need a valuation page. Buyers need a property-level page. A homepage converts neither.
The third burn is invisible. Real estate closes on the phone, weeks or months after the click, and it’s common to open a real estate ad account that has no call tracking at all. Nobody can say which keyword produced the closing and which produced voicemail, so budget gets allocated by feel, which usually means toward whatever spends fastest. Call tracking closes that loop: every call ties back to a keyword, and every keyword gets judged on the commissions it produced rather than the clicks it collected.
None of this shows up in the dashboard Google gives you. It shows up in search term reports, call logs and landing page behavior, which is exactly where our free audit starts.
We split every account into two machines - one hunting sellers, one hunting buyers. Sellers get valuation offers. Buyers get property-level pages. Nobody gets your homepage.
The split runs through the whole account structure. Seller and buyer campaigns stop competing for the same budget, ad copy speaks to one intent instead of averaging two, and bids reflect what each side is actually worth to you. Underneath it sits geography: campaigns built around the neighborhoods and zip codes your team actually farms, so spend concentrates where your commissions come from instead of thinning out across an entire metro.
Around both machines we build a negative keyword wall. Rentals, apartments, license courses, “real estate agent jobs”: the searches that look adjacent and convert never. The wall is not a set-and-forget list. Search term reports feed it every month, and the savings go back into the keywords that book appointments.
Then tracking. We rebuild conversion tracking around the actions that become closings: calls tracked back to the keyword, valuation requests, property inquiries. Those signals feed the bidding strategy, so the account learns what a real lead looks like instead of chasing form fills. And because speed to lead matters more in this business than almost any other, we set up CRM and ad platform integrations so a new inquiry reaches an agent while the intent is still fresh.
Clicks are half the job. We analyzed 45 real estate landing pages running live Google Ads to see which ones actually convert. On the Advanced package we design your pages from the patterns that won; on every plan we analyze the pages you have and tell you exactly what to change, backed by what your visitors actually did.
Competitor analysis rounds it out: which brokerages and portals bid on your searches, what they promise, and where their offer is beatable. Ad copy gets written for each side of the account, then A/B tested against real search behavior rather than kept because someone liked it.
Every month you get a report in plain numbers. What was spent, what it produced, and what changes next. And none of this is a private method: we published our entire approach to PPC for real estate, from keywords to landing pages to negative lists, explained end to end. Read it first and you will know exactly what you are paying us to run.
Flat monthly fee, starting at $2,000. We never take a percentage of your ad spend, so scaling your budget never inflates our invoice.
That structure matters in real estate because budgets do not sit still. When inventory picks up and you push spend to match it, a percentage-of-spend agency gets a raise for doing the same work. Under a flat fee, the only way we keep your account is by turning that spend into listing appointments and closings.
Everything each package includes is listed on our PPC consulting page. And the reviews a little further down this page are our clients, in their own words.
Full Google Ads management: keyword research, negative keywords, ad copywriting and A/B testing, bidding strategy, conversion tracking and competitor reconnaissance.
Everything in Starter, plus social ad platforms, unlimited ad creative design and unlimited landing page design.
$2,000 a month on our Starter package or $4,000 a month on Advanced, billed as a flat monthly fee. We never charge a percentage of ad spend, so the fee does not grow when your budget does.
The full breakdown of both packages is on our PPC consulting page.
Ads can start serving as soon as tracking and account structure are in place, and search ads reach people who are already looking, so the first inquiries tend to arrive early. Judge the results in months, not days: bidding decisions need real conversion data behind them, and an agency promising a flooded pipeline in week one is guessing with your budget.
Yes. We build and manage campaigns inside your own Google Ads account, so the account, its history and everything it has learned stay with you. That is the opposite of the lead-vendor model, where you rent leads from a platform and keep nothing the day you stop paying.
Pricing is a flat monthly fee on both packages, and every engagement starts with a free audit of your existing account, so you see how we think before you commit to anything. We keep accounts by delivering results and reporting them plainly, not with paperwork.
Doug Haines
You need to get your paid channel working. The results with PPC.io have been amazing and the demand has outstripped what we can deliver.
David Dinsmore
They've helped us consult on PPC efficiency for some of our billion-dollar clients. Next-level strategies.
Kathryn Wiley
Helped scale my travel business to heights I never thought possible. I almost can't handle the number of new leads we're getting.
Arlene McCoy
Helped us massively scale our eCommerce store. Nothing but glowing praise for them - Highly recommended.