Trials are easy to buy. Revenue isn't. We wire your CRM into Google Ads so the algorithm learns which keywords produce customers who stick past month three.
The average B2B SaaS account converts paid traffic at around 1%. And most of the accounts we audit are optimizing toward free trials that never activate. Google is doing exactly what it was told. It was told the wrong thing.
The first leak is measurement. SaaS category keywords are among the most expensive clicks on Google, and most accounts pay those prices while counting trial signups as the win. A trial that never activates costs exactly as much as one that becomes a customer, so the account quietly fills itself with the first kind. Expensive traffic, judged by a metric that cannot tell a tire-kicker from a buyer.
The second leak is time. The average SaaS sales cycle runs around 84 days, but Google optimizes toward whatever conversion happens inside its attribution window. Feed it form fills, because that is all your tracking captures, and it will find you thousands of people who fill forms and never take a meeting. The algorithm is not broken. It is optimizing, precisely, toward the wrong thing.
The third leak is the competitor campaign. Bidding on rival brand names feels aggressive, and it can work. But most competitor campaigns win the click and lose the comparison: the visitor arrives mid-evaluation, the landing page gives them no reason to switch, and the budget buys a steady stream of expensive second places.
None of this shows up in the dashboard Google gives you. It shows up in search term reports, conversion settings and CRM data, which is exactly where our free audit starts.
We feed Google your pipeline, not your form fills. Demo booked, opportunity created, deal closed - each one goes back into the account as a signal. Within a few cycles the algorithm stops chasing tire-kickers because it finally knows what a customer looks like.
Every engagement opens with an audit of the account you already have. Where the spend went, which search terms actually triggered your ads, and what your conversion tracking counts as a win. That last one decides everything in SaaS: an account optimizing toward raw signups is training Google on your worst leads. So we rebuild tracking around the funnel, connecting your CRM to your ad account so the stages that matter feed back into bidding.
Then the ongoing work. Keyword research aimed at buying intent rather than category curiosity. Negative keyword management that keeps job seekers, students and free-forever hunters out of the budget. Ad copy written for evaluators, then A/B tested against real search behavior rather than kept because someone liked it. Bidding strategy adjusted from the down-funnel data your tracking now captures. And competitor reconnaissance: which rivals bid on your keywords, what they promise, and where their offer is beatable.
Because SaaS revenue arrives months after the click, reporting has to reach further than a conversion column. We build ROI tracking dashboards that follow a keyword through to pipeline, so you can see which campaigns produce customers and which just produce activity. Every month that picture arrives in plain numbers: what was spent, what it produced, and what changes next.
Before we touch your bids, we fix where the clicks land. Here’s what the best B2B software landing pages are doing right now - real pages, running real ads. We analyze your pages against the patterns that win and tell you exactly what to change.
None of this is a private method. We wrote up the profit-first campaign playbook we run for SaaS accounts in full - read it and you’ll know exactly what you’re paying us to execute. We would rather publish our methods and be judged on them than hide behind a highlight reel.
Flat fee from $2,000 a month. Never a percentage of spend - your budget scaling from $10k to $100k should be a milestone, not our payday.
That structure matters more in SaaS than almost anywhere else, because SaaS budgets scale fast when things work. A percentage deal pays the agency more for that scaling whether or not your CAC improves. Under a flat fee, the only way we keep your account is by making the next dollar of spend work harder than the last one.
Both packages, and everything they include, are on our PPC consulting page. And the reviews just below this page are our clients in their own words.
Full Google Ads management: keyword research, negative keywords, ad copywriting and A/B testing, bidding strategy, conversion tracking and competitor reconnaissance.
Everything in Starter, plus social ad platforms, unlimited ad creative design and unlimited landing page design.
$2,000 a month on our Starter package or $4,000 a month on Advanced, billed as a flat monthly fee. We never charge a percentage of ad spend, so the fee stays the same as your budget grows.
The full breakdown of what each package includes is on our PPC consulting page.
It depends on your click costs and your sales cycle, not on a magic number. In a category with moderate CPCs, $5,000 a month can generate enough conversion data to optimize against. In a category where every click is expensive, the same budget buys fewer experiments, so progress is slower but still measurable.
The free audit answers this with your numbers instead of ours: we look at your actual click costs and conversion data and tell you what the budget can realistically support.
By connecting your CRM to your ad account, so the stages that happen weeks after the click feed back into bidding: demo booked, opportunity created, deal closed. We send Google both micro and macro conversions, which teaches the algorithm what a real customer looks like instead of what a form fill looks like.
You see the same picture we do. Our ROI tracking dashboards follow spend through to pipeline, not just to signups.
Selectively, yes. Competitor searches carry real buying intent, and our competitor analysis shows which rivals already bid on yours. But most competitor campaigns fail the same way: the visitor arrives mid-evaluation, the landing page gives them no reason to switch, and you win an expensive click while losing the comparison.
So we treat competitor keywords as a landing page problem first and a bidding problem second, and we only scale the campaign once the numbers show it earns its cost.
Other industries
You need to get your paid channel working. The results with PPC.io have been amazing and the demand has outstripped what we can deliver.
Doug Haines
They've helped us consult on PPC efficiency for some of our billion-dollar clients. Next-level strategies.
David Dinsmore
Helped scale my travel business to heights I never thought possible. I almost can't handle the number of new leads we're getting.
Kathryn Wiley
Helped us massively scale our eCommerce store. Nothing but glowing praise for them - Highly recommended.
Arlene McCoy
