6 Compelling Reasons to Outsource PPC in 2024

When you decide to run a pay-per-click advertising campaign, you have a critical choice to make: should you outsource PPC or do it in-house?

Agencies run campaigns using the latest tools and techniques to bring in sales without you having to do a thing. 

Better campaigns help you earn faster, and you’ll avoid wasting money on ineffective ads.

There are some situations where staying in-house is a good idea. Consider this if you have a PPC expert on your team, or if your budget is so small that it doesn’t make sense to hire an agency. 

But everyone else should at least think about outsourcing their PPC advertising.

You'll not only have someone to manage all of your ad campaigns, but also to act as a PPC consultant. After all, any good agency has seen literally hundreds of scenarios before, and should have the knowledge to avoid making mistakes & select the winning PPC strategy faster.

Here’s why:

1. PPC Agencies Are Full of Expertise and Experience

When you outsource ads, you get access to experienced PPC experts without having to hire one yourself. You’ll have a professional team to create high-performing campaigns for your business.

Think about how much it would cost to hire a team with this type of expertise. It’s unattainable for most small or medium-sized businesses.

They will carry out an in-depth audit of any existing PPC campaigns, and bring some fresh ideas to the table.

Danny Peavey from HVAC Engine had some insights on outsourcing to an agency: “We do niche marketing for our clients, but prefer to outsource the paid side of things to an expert agency who can easily improve the fine margins required to get a positive ROI on paid campaigns”

Yes, you could save a bit of cash by getting your marketing intern to run ads in their spare time. But this is rarely the best way to build your business.

2. Outsourcing PPC Can Be Cost-Effective

Business owners are often hesitant to outsource PPC due to the extra cost compared to doing it in-house. 

The amount you spend includes the cost of paying a PPC team to run your campaigns and the price of the ads. As a business owner, it’s only natural to consider whether you should add these expenses to your budget.

Even many agency owners now use white label services to handle Google ads for their clients - Because it's significantly less stressful and cheaper than hiring their own staff in house.

Let’s first look at labor costs.

If you do in-house PPC, someone on your team must take the time to run your campaigns. This will distract employees from the tasks you hired them to do. If the person isn’t a PPC ad expert, you won’t be using them effectively. 

The alternative is hiring a specialist to run your campaign. This is expensive, and risky if you’re new to ads and don’t know if you will get a return. 

Hiring an agency gives you instant access to all the above expertise. The agency fee covers all the extra costs. 

Ineffective ads are expensive.

The cost of clicks adds up, too.

If you don’t know what you’re doing, you’ll soon blow your ad budget as you learn what works and what doesn’t. It could be weeks or months (and thousands of dollars) before you get an effective system in place.

Not only will your ad spend be high, but you’ll be missing out on sales due to ineffective campaigns. 

Again, you can avoid this by outsourcing your PPC to an agency.

You’ll Start Making Sales Faster

PPC campaigns are an excellent way to start building sales straight away. The results come much faster than other digital marketing forms like SEO—if you know what you’re doing.

There is an element of trial and error in all campaigns, even those run by PPC management agencies. But experts know how to focus on what works quickly. They have vast experience using PPC networks to achieve different marketing goals. 

Campaigns managed by non-experts will be slower to produce results—if they ever do. 

3. Outsourcing to a PPC Agency Helps You Get a Positive ROI

You should always aim to get a positive return on ad spend (ROAS). You want to earn more money per customer than it costs to bring them in.

It’s possible to see a positive return from PPC ads, but it isn’t easy. Targeting the wrong people or using ineffective offers will see your cost per conversion soar, making it tough to generate a profit. 

PPC management agencies know this, and they also know strategies to get the cost per acquisition down. They’ll dig deep into the data to see what works and what doesn’t. They have the experience and knowledge to adapt quickly to these findings. 

When you consider staffing cost savings, the price of tools, and more effective campaigns, it’s easy to see how you could generate ROI despite the additional cost of hiring an agency.

4. Agencies Stay On Top of Trends

PPC is a relatively new field, and the most effective strategies are continually changing. What works one month may not work in another as trends change and costs per click fluctuate. 

For example, in 2019, Instagram added stores that let users check out directly from within the platform. It became possible to direct users to these stores using ads.

You probably weren’t aware of these factors—but if you outsource PPC, your campaign manager certainly will be. 

They will have been working hard to put in place strategies that ensure sales keep coming.

It can be hard to stay up to date with these trends if you do PPC in-house. Do you have time to manage your business, run a PPC campaign, and check the latest trends? Probably not.

5. Cutting-Edge Tools Will Power Your Campaigns

There is plenty of PPC software available to increase the effectiveness of PPC campaigns. But the cost of these tools will soon add up if you run ads in-house. 

One of the most popular PPC tools is SEMRush. It’s a really useful tool that allows campaign managers to research keywords and competitors, track your PPC ads’ position, and more. 

But it starts at $119 per month, and costs quickly rise as you add more features and users. 

And that’s just one example of a tool. 

There is also software available for:

Ad Optimizations: MagicX

MagicX is an ad optimization platform that works on the most popular PPC networks. It contains features for creating audiences, launching ads, optimizing bids, and scaling your campaign. It starts at $49 per month.

Campaign Management: Wordstream

Wordsteam has features that make it easy to manage your different PPC accounts, manage bids, identify and research PPC keywords, track conversions, and optimize ads. The software starts at $49 per month.

Building Landing Pages: Unbounce

Unbounce is a landing page builder that lets you create great-looking, effective landing pages to use in your campaigns. It starts at $80 per month.

And there are many other tools you can use. You also have to spend time getting up to speed with what these products do. This is no mean feat when you have other tasks at hand.

You don’t need PPC management tools to run a campaign. But not having access to them will typically make your campaigns less effective. 

PPC management agencies already pay for the best software available. They use the tools daily when running campaigns for clients, and they know how to get the most from each one. 

6. PPC Management Lets You Focus on What You Do Best

While Facebook and Google Ads (formally AdWords) make it seem easy to start a campaign, creating an effective one that brings in customers at low cost is complicated—especially if PPC isn’t your area of expertise.

Managing your PPC campaign is tough work and there’s a lot of moving parts involved. It’s easy to burn through a ton of cash and mistakes will be The good news is that outsourcing PPC advertising to the right agency can be a cost-effective way to run a campaign:

1. You’ll save on labor costs.
2. You’ll get better results from the same budget. 
3. You’ll bring in sales faster for beginners.

The additional burden of running a campaign will tear you away from the things that matter, whether that’s focusing on other parts of your business or your precious downtime. 

Unless you’re willing to make a significant time commitment, be wary of starting a PPC campaign on your own.