Ultimate List of PPC Prompts For Google Ads Pros

After spending months building detailed AI prompt frameworks for PPC.io, I've learned that effective AI prompts for marketing need to be systems, not sentences. They need context, methodology, and safeguards against the generic advice that makes most AI outputs useless.

• 🏗️ Multi-source business verification - Before suggesting any negatives, it researches your actual website, reads your service pages, and cross-references your account structure. No more getting told to negate terms that are actually relevant to your business
• 💰 Smart spend thresholds - A £2 spend on a "bad" keyword in a £500/month account gets different treatment than in a £50k account. It won't recommend negating every small spend term that might just need time
• 🎯 Pattern hunting that actually works - Instead of randomly flagging terms, it systematically scans for job seekers ("plumber jobs"), DIY intent ("how to fix sink"), and academic research ("plumbing industry statistics") - patterns humans miss when manually reviewing hundreds of terms
• 📊 Evidence-backed recommendations only - Every suggestion comes with specific reasoning: "Negate 'plumber jobs manchester' because your business serves customers, not job seekers, and this term generated 15 clicks with zero leads"
• ⚡ Optimization opportunity identification - Protects highly relevant terms with poor performance from being negated, and instead recommends optimizations like creating a new landing page that better matches those terms
• 🚫 Hallucination prevention - Built-in checkpoints that stop the AI from making stuff up. If it doesn't have your actual search terms data, it refuses to proceed instead of creating fake examples
• 🔄 Conservative by design - When it's unsure whether "plumbing supplies" is relevant to your emergency repair business, it asks you rather than guessing wrong and potentially blocking good traffic

• 🎯 Service-specific intelligence - Instead of "they have bad reviews," you get "customers complain about their 2-hour window appointments while praising their technical skills - opportunity for 'same-day exact time' positioning"
• 💬 Campaign-ready customer language - Extracts actual phrases customers use like "overpriced for what you get" or "couldn't reach anyone after hours" that you can build campaigns around
• ⚖️ Promise vs reality gaps - Documents where competitors say "24/7 service" but reviews show "nobody answers the phone weekends" - perfect attack angles for your campaigns
• 🔄 Cross-competitor pattern recognition - Finds issues that affect multiple competitors in your area, revealing market-wide opportunities you can capitalize on
• 📊 Implementation priority ranking - Tells you which opportunities to tackle first based on how many customers mention the issue and how much it affects their satisfaction
• 🛡️ Quote verification - Checks that extracted customer language is actually from real reviews, not AI-generated interpretations that sound fake in ads
• 🎨 Ready-to-use campaign assets - Generates headlines like "Unlike [Competitor], We Actually Answer After 5PM" based on real customer complaints

• 🔗 Message match analysis - Tells you specifically when your ad promises "emergency plumber" but your landing page talks about "comprehensive plumbing services" - the disconnect that kills conversions
• 🧠 Psychology gap identification - Identifies missing trust elements like "Why should I trust you at 2AM with my flooded basement?" that your late-night traffic needs to see
• 📱 Mobile vs desktop reality check - Finds issues like "your phone number requires horizontal scrolling on mobile" or "your contact form has 12 fields that nobody will fill out on a phone"
• ⬆️ First impression audit - Analyzes what visitors see in the first 3 seconds and whether it matches their search intent
• 🎯 CTA effectiveness review - Evaluates whether "Get Quote" is as effective as "Stop The Leak Now" for emergency search traffic
• 🔍 Trust signal placement - Identifies when your certifications are buried at the bottom but visitors need proof of legitimacy immediately
• 📋 Conversion barrier elimination - Finds friction points like "form asks for property details before showing price estimate" that cause abandonment

• 🔄 Cross-campaign waste patterns - Spots issues like "your emergency and maintenance campaigns are bidding against each other for the same keywords, driving up costs unnecessarily"
• 💰 ROI reality checks - Identifies when Google's "increase bids for better performance" advice would actually just burn more budget on traffic that doesn't convert for your business
• 🎯 Smart Bidding honesty assessment - Tells you whether automated bidding is actually working or just spending your budget more efficiently on the same low-quality traffic
• 📊 Budget allocation sanity check - Reveals when you're spending 60% of budget on brand terms that would convert anyway and under-investing in growth opportunities
• ⚡ Quick win identification - Finds changes like "pause this ad group that's burned £500 with zero conversions" vs longer-term optimizations
• 🚫 Platform bias detection - Identifies suggestions that would increase Google's revenue but decrease your profitability
• 📈 Performance trend warnings - Catches patterns like "conversion rate declining for 3 weeks while Google shows green arrows for impressions"

• 💰 Hidden PPC goldmines - Discovers high-impression SEO keywords with terrible click-through rates that could be instantly profitable with targeted ads. Instead of letting 20,000 monthly impressions generate 50 clicks organically, you launch PPC to capture the 1,950 clicks you're missing
• 🎯 SEO quick wins from PPC data - Identifies your highest-converting PPC keywords that rank on page 2-3 organically. These are proven money-makers where small SEO improvements could eliminate thousands in monthly ad spend
• 📊 Smart spend reallocation analysis - Finds cases where you're spending £2,000/month on PPC for terms where you rank #8 organically. A few SEO tweaks could move you to #3 and cut that ad spend in half
• 🔍 Content gap identification with revenue proof - Discovers high-spend PPC keywords where you have no organic presence at all. Instead of guessing what content to create, you know exactly which pages would have immediate business value
• 📈 Competitive opportunity mapping - Reveals when competitors are bidding heavily on terms where you naturally rank well, showing you exactly where to increase organic content investment for maximum competitive advantage
• ⚖️ Channel cannibalization detection - Identifies when your PPC ads are stealing clicks from your own organic listings, helping you optimize ad copy and bidding to work together instead of competing
• 🎨 Cross-channel optimization insights - Uses PPC conversion data to improve organic meta descriptions and SEO conversion data to write better ad copy, creating a feedback loop that improves both channels

• 🎯 Business-context intelligence - Before generating any report, it researches the client's industry, business model, and actual goals. An e-commerce client gets ROAS-focused insights while a local service business gets call tracking and geographic performance analysis
• 💡 Insight translation that executives understand - Instead of "CTR is 2.1%," clients get "Your ads are getting clicks, but the landing page isn't converting visitors. We recommend testing a stronger call-to-action and ensuring page messaging matches your ad promises"
• 🔍 Proactive problem identification with solutions - Doesn't just report what happened, but explains why performance changed and exactly what to do about it. Discovers issues like "You're spending £1,200 on keywords that attract job seekers, not customers" with specific fixes
• 📈 Strategic recommendations that show expertise - Each report ends with 3 prioritized action items that demonstrate strategic thinking, not just campaign maintenance. Shows clients you're managing their growth, not just their ad spend
• ⚖️ Waste elimination with budget reallocation - Identifies exactly where money is being wasted and provides specific recommendations for reallocating budget to high-performing areas. Turns "your ads aren't working" into "here's how to make them work better"
• 🔄 Post-click performance integration - Goes beyond ad metrics to analyze what happens after the click. Identifies when landing page issues are the real problem, not the ads themselves
• 📋 Industry-specific focus areas - Automatically emphasizes the metrics and insights that matter most for each business type. Lead generation businesses get cost-per-lead analysis while e-commerce gets shopping feed optimization recommendations
• 🎨 Client-friendly language with strategic depth - Uses simple language that non-marketers understand while demonstrating sophisticated analysis. Builds trust through clarity, not jargon

• 🎯 Competitor keyword intelligence - Discovers the exact keywords your competitors are bidding on that you're completely missing. Instead of guessing, you get a detailed map of their PPC strategy including terms that are driving their growth
• 📍 Geographic expansion goldmines - Identifies high-volume opportunities in cities or regions where competitors are spending heavily but you have no presence. Shows you exactly which locations to expand into next with proven search demand
• 🔍 Intent-based keyword categorization - Automatically sorts discoveries into research-stage ("unique hen party ideas"), comparison-stage ("best party planners UK"), and purchase-ready ("book luxury hen party London") so you can bid and message appropriately for each
• 💬 Competitor ad copy gap analysis - Scrapes actual competitor ad headlines and descriptions to reveal what messaging angles they're using and, more importantly, what opportunities they're leaving on the table for you to dominate
• ⚖️ Organic vs paid opportunity mapping - Cross-references your Google Search Console data with your PPC campaigns to find keywords driving organic traffic that should be supported with ads, and paid keywords where you could reduce costs with better SEO
• 📈 Strategic expansion recommendations - Goes beyond basic keyword lists to suggest new service areas, seasonal opportunities, and emerging trends your competitors are starting to capitalize on
• 🚫 Negative keyword intelligence - Identifies costly terms your competitors are wasting money on so you can avoid the same mistakes, plus discovers irrelevant searches you should be blocking
• 💰 CPC and competition analysis - Provides realistic cost estimates and competitive difficulty assessments so you can prioritize opportunities based on actual budget constraints and expected ROI
• 🎨 Landing page optimization insights - Analyzes what's working for competitors' landing pages and identifies gaps where your pages could outperform theirs

In order to get the very most out of these prompts, I strongly advise you add context for your specific projects!

If you just copy & paste these prompts exactly as you find them, chances are you won't get incredible results. But if you tweak them for each of your Google ads projects and provide business context & experience, you'll have a 10X better output.

 👉 Top tip - Paste these prompts into your own AI tool and ask how they can be improved for your specific projects. Ask the AI to poke and prod you for more information on your project in order to help it improve the prompt aswell.