If you're looking to level up your PPC expertise or start completely from scratch, then taking a PPC training course is definitely the best way forward to level up your skills.
We carefully looked at all of the best free & paid PPC training courses available online right now to help you achieve whatever you're looking for in your PPC journey.
PPC Training Courses for Online Marketers
We've included free courses aimed at complete beginners, along with advanced courses and training aimed at turning you into a high-level PPC marketer.
So whatever you're looking for, there will be something below to elevate your pay per click knowledge.
1) God Tier Ads ($499)
God Tier Ads is the best overall PPC training course in our opinion.
It's from Ed Leake, a British PPC marketer with a great sense of humor.
He's renowned for his no-nonsense approach to PPC and this course is just a pure treasure trove of information.
He purposefully avoids any generic information in favor of real, actionable advice. So if you're just getting started in PPC and have absolutely no prior understanding, then this training course probably isn't for you.
Here's what the course includes:
- Tens of hours of walk through videos.
- Ed personally running through PPC accounts with over the shoulder analysis.
- Step by step video guides on every single facet of PPC marketing.
- Cheat sheets including PPC audits and PPC bidding strategies, and account structure.
Who Is This Course For?
This training course is best targeted towards people who want to become seriously World-class at Google ads.
We would strongly recommend this for serious agency owners or in-house PPC professionals.
If you're just looking to get a more basic understanding of PPC marketing, then there are other better options on the market.
Price - $499
2) Darren Taylor's Google Ads Course (FREE)
Honestly, Darren deserves an award for putting out this mind-blowingly strong free training course on PPC.
You can access it in a single video here on YouTube.
I absolutely love that he published this in a single video.
It's 5 hours long, but there's just so much PPC wisdom packed into this video. He actually goes deep into many advanced concepts here as well such as bidding strategies and conversion tracking.
What's included in this course:
- 5 hours of free content in a single YouTube video!
- Discussion on PPC profitability
- CRO (conversion rate optimization)
- Account Structure
- Keywords
- Bidding Strategy
- Conversion Tracking
- Detailed Reporting
This is absolutely 10/10 especially for being free.
Who Is This Course For?
Honestly, absolutely any PPC marketer of any level could do with watching this training course from Darren Taylor.
You're not going to get as much knowledge packed in as a paid training course like God Tier Ads, but in terms of the amount of information squeezed into 5 hours - This is gold dust!
Price - FREE
3) Google Ads Training (FREE)
Next up is the PPC training course specifically designed by Google - access here.
If you're completely new to PPC marketing, this is the course for you.
I personally completed all of the training here and there's really no better place to get acquainted with Google's own platform and exactly how all of their key features work.
You're also able to get officially 'Google certified' in Search, Display, Measurement, Video and Shopping ads.
A word of warning though - Google does leverage this course to push you in the direction of their AI-supported advertising, which is the path they're pushing most new PPC marketers down.
Who Is This Course For?
The Google Ads course and certifications are 100% the best starting point for a complete beginner to Google Ads.
They won't necessarily give you the best overall understanding of PPC however, because they only focus on the Google Ads platform and don't talk about some of the wider concepts required for a full understanding.
Price - FREE
4) Isaac Rudansky's Course ($79.99)
Isaac Rudansky's PPC course on Udemy was the first real PPC course I ever took.
All of the footage was filmed a few years ago now (around 2017) but all of the concepts apply and in my opinion it's by far the best course out there on Udemy.
Isaac owns his own agency and also has a phenomenal book called "Join or Die" all about PPC automation.
Here's what the course includes:
- How to set up Google ads effectively
- How to properly set up conversion tracking
- Detail on account structure, keyword selection
- Goes in-depth on remarketing for PPC as well
Who Is This Course For?
I'd strongly recommend this course for complete novice or beginner level PPC marketers.
You're hearing from a renowned PPC expert and after completing this course, you should have all of the PPC foundations in place to progress your skills from there, and perhaps then consider upgrading to the God Tier Ads training.
Price - $79.99 via Udemy
5) PPC Fundamentals from SEMRush (FREE)
The PPC Fundamentals training is a completely free resource available from SEMRush.
It's not quite as in-depth as the others on this list, but it does cover all the basics nicely.
Here's what's included in this course:
- 5 hours of basic PPC training
- Learn all the PPC terminology
- Learn how to set up campaigns
- Learn about branded bidding & remarketing
Who Is This Course For?
Honestly this course is best suited for complete beginners who want a free and easily accessible course.
You should be able to get through this within 5 hours, so within a couple of days you'll have a solid graspd and understanding of PPC marketing.
With that said, you're definitely going to want to supplement this initial knowledge with some other training before you'll feel fully confident to launch a PPC campaign.
Price - FREE
Other Honorable Mentions
There are some absolutely phenomenal free PPC training courses available out there, so I'm also going to give a shout out to the other honorable mentions that you may wish to explore.
- Surfside PPC - This YouTube channel is entirely dedicated to PPC and has plenty of courses and nearly 250k subsciribers.
- Aaron Young - Another YouTube PPC professional who specializes 100% in Google ads, and has lots of free courses and videos.
- WordStream PPC University - This is an incredible free text-based training resource for PPC marketers which also delves into other areas like paid social as well.