The 7 winners.

The landing pages actually worth stealing from.

Winner #1: services.mistersparky.com

services.mistersparky.com/oklahoma-city/lpai/oklahoma-city/mister-sparky/local-electrician

Electrician landing page example from services.mistersparky.com

The search: electrician oklahoma city ok

Sponsored services.mistersparky.com

Oklahoma City Electrician | Same Day Service

  1. 1

    What works

    Uniformed technician in the hero

    The hero photo shows a smiling technician in a company shirt in front of a branded van. A homeowner can see who will come to the door.

  2. 2

    What works

    Headline has the trade and the city

    The search was for an electrician in Oklahoma City. The headline says ‘Oklahoma City Local Electrician’, so the visitor sees the click was right.

  3. 3

    What gets in the way

    Hero line has no offer

    The hero says ‘Get It Done Right. Get It Done Safely.’ There is no price, discount or free check anywhere on the page. Other winners here lead with money off.

  4. 4

    What works

    Text button beside the phone number

    The hero has a call button and a ‘Text Us’ button side by side. A visitor who doesn't want to phone can still reach the shop.

  5. 5

    What gets in the way

    License claim has no license number

    The line ‘trained, licensed, insured’ has no license number beside it. A homeowner has nothing to check.

What to try

Money off next to the call button

Add a deal like $50 off a repair in the hero. A visitor choosing between shops gets a reason to call today. Bassett and Hutchinson both lead with $50 off.

See the original page

Winner #2: berkeys.com

berkeys.com/electrician

Electrician landing page example from berkeys.com

The search: berkeys electrical

Sponsored berkeys.com

Berkeys Electrical

  1. 1

    What works

    Rating and review sites in the header

    A 4.8 star score sits beside the Google, Facebook and BBB icons, above the phone number. A visitor sees proof before the offer.

  2. 2

    What gets in the way

    Whole-site menu above the offer

    Plumbing, Drains, AC & Heating and five more links run above the headline. Each one leads away from the page the ad paid for.

  3. 3

    What works

    Coupon with the fine print under it

    The coupon offers $100 off electrical repairs, with the minimum invoice in small print under the amount. The visitor knows the terms before clicking.

  4. 4

    What gets in the way

    Panel banner competes with the coupon

    A ‘Get To Know Your Electrical Panel’ banner with a Learn More button is right under the coupon. Two big buttons compete for the click.

  5. 5

    What works

    License number in the copy

    The copy says ‘Texas electrical license TECL695440’. A homeowner can look that number up before booking.

What to try

License number in the first screen

Berkeys prints its license number in body copy far below the hero. Put yours in the first screen, where a homeowner can check it before scrolling.

See the original page

Winner #3: call.eielectrical.com

call.eielectrical.com/ev-chargers

Electrician landing page example from call.eielectrical.com

The search: ev charger installers

Sponsored call.eielectrical.com

EV Charging Professional | $79 Off EV Charger Install

  1. 1

    What works

    Request form beside the headline

    A short form is next to the headline, with name, phone, email, preferred date and service. A visitor can ask for a call without phoning.

  2. 2

    What works

    Headline says EV charger installation

    The search was for EV charger installers. The headline says ‘Expert EV Charger Installation’, so the click matches.

  3. 3

    What works

    Three offers for three buyers

    The first offer is ‘Call now and save $79!’, then 25% off a second charger and a free surge protector. Each fits a different buyer.

  4. 4

    What gets in the way

    Saving shown with no starting price

    The page does not show what an install costs, so a buyer cannot tell what the $79 comes off.

  5. 5

    What gets in the way

    Google rating has no review count

    The credentials block says ‘Google 5-Star Rated’ with no score or review count. A visitor cannot check the claim.

What to try

A starting price beside the saving

Print a from-price next to ‘Call now and save $79!’ A buyer pricing a charger install can then judge the saving.

See the original page

Winner #4: offers.bassettservices.com

offers.bassettservices.com/services/electrical

Electrician landing page example from offers.bassettservices.com

The search: indianapolis residential electricians

Sponsored offers.bassettservices.com

Same-Day Electrician Service | Bassett Indianapolis Electric

  1. 1

    What works

    Header has a rating, a button and a phone

    The header shows a 4.8 rating, a Book Now button and the phone number. There are no menu links to leave through.

  2. 2

    What works

    $50 off box under the headline

    The hero has ‘Get $50 OFF’ on any electrical repair with a ‘CLAIM OFFER’ button. The visitor sees a price cut before scrolling.

  3. 3

    What gets in the way

    Hero picture shows a furnace and an AC unit

    A basset hound lies between a furnace and an air conditioner. This is an electrical page, so the picture shows the wrong trade.

  4. 4

    What works

    Six electrical services in a grid

    Repairs, panel upgrades, lighting, surge protection, EV chargers and rewiring each get a tile. A visitor can confirm the job without reading paragraphs.

  5. 5

    What gets in the way

    ‘Fully Licensed’ with no license number

    The tile says ‘Fully Licensed’ and shows no license number. A homeowner has nothing to check.

What to try

A photo of your own trade

Use a photo of your own technician at a panel in the hero. The Bassett hero picture shows heating and cooling kit on an electrical page.

See the original page

Winner #5: hutchbiz.com

hutchbiz.com/ready/electrical?utm_crid=HUT0100_VID001_249523431

Electrician landing page example from hutchbiz.com

The search: juneau electricians

Sponsored hutchbiz.com

Hutchinson Electrical - 24 Hour Emergency Service

  1. 1

    What works

    Technician photo beside the offer

    A uniformed technician works at an electrical cabinet in the hero. The visitor sees the person who does the job.

  2. 2

    What works

    Money off is the headline

    The hero headline is ‘$50 Off Any Electrical Repair*’ with a Schedule Today button under it. The visitor sees a deal first.

  3. 3

    What gets in the way

    Empty van picture beside the copy

    The picture is a van with ‘HELP!’ across it. No technician or house is in it.

  4. 4

    What works

    On-time promise with a cost

    Four icons answer the usual worries: 24hr scheduling, ‘Always On-Time, or You Don't Pay’, upfront pricing and background checks.

  5. 5

    What gets in the way

    Biggest saving is last on the page

    ‘Save Up to $1,500 on Generator Installation’ is the last block before the footer. A visitor who leaves early never sees it.

What to try

A promise that costs you something

Add a promise like ‘Always On-Time, or You Don't Pay’. A homeowner who has waited for a tradesman will read it.

See the original page

Winner #6: mrelectric.com

mrelectric.com/sugar-land

Electrician landing page example from mrelectric.com

The search: electricians in sugar land tx

Sponsored mrelectric.com

Sugar Land Electrician

  1. 1

    What gets in the way

    Six menu links above the hero

    Residential, Commercial, About Us, Blog, Why Us and Expert Tips sit above the headline. Each one leads away from the page the ad paid for.

  2. 2

    What works

    Headline has the trade and the city

    The search was for electricians in Sugar Land. The headline says ‘Local Electricians in Sugar Land, TX’, so the click matches.

  3. 3

    What works

    Discount on one named job

    The offer is ‘$50 Off Ceiling Fan’. A visitor who wants a fan fitted sees a price cut for that job.

  4. 4

    What works

    Booking form in the first screen

    A ‘Book Online’ form with Residential and Commercial tabs sits under the headline. A visitor can book without a phone call.

  5. 5

    What gets in the way

    Chat window covers the form fields

    A chat box covers the last fields of the form. A visitor cannot see every field.

What to try

A discount tied to one job

Pick the job you most want to sell and put a price cut on it, like ‘$50 Off Ceiling Fan’. The ad and the page then say the same thing.

See the original page

Winner #7: blantonsair.com

blantonsair.com/electrical

Electrician landing page example from blantonsair.com
  1. 1

    What gets in the way

    Menu starts with air conditioning

    The purple menu lists Air Conditioning, Heating and Plumbing before Electrical. A visitor who wants an electrician sees other trades first.

  2. 2

    What works

    Headline has the trade and both towns

    The headline says ‘Electrician In Fayetteville & Raleigh-Durham’. It matches what a local homeowner types.

  3. 3

    What works

    Request form beside the headline

    A short form has name, email, phone, service and a message box. It sits next to the copy, so a visitor can start without scrolling.

  4. 4

    What works

    Google rating at the edge of the first screen

    A Google badge shows 4.9 stars with a review count. The visitor sees proof without scrolling.

  5. 5

    What gets in the way

    Offer box is for a water filter

    The only offer on this electrical page is ‘Toward Brita Pro Under-Sink Filtration’. It has nothing to do with the job the visitor came for.

What to try

Trade and towns in the headline

Put your trade and your towns in the headline, like ‘Electrician In Fayetteville & Raleigh-Durham’. A homeowner then sees the click was right.

See the original page

What the 7 winners do.

  1. Put a dollar offer in the first screen

    4 of 7

  2. Put a phone number in the header

    7 of 7

  3. Show a star rating in the first screen

    4 of 7

  4. Show a real technician

    3 of 7

Wildcards.

Pages that break the playbook in interesting ways.

Wildcard #1: call.eielectrical.com

call.eielectrical.com/generators

Electrician landing page example from call.eielectrical.com

The search: 45kw generac generator

Sponsored call.eielectrical.com

Generac Generator Near You - $275 Off Your Home Generator

  1. 1

    What makes it work

    Form with a preferred date

    The form has name, phone, email, preferred date and the service needed. A visitor can book a day without phoning.

  2. 2

    What it gets wrong

    Headline leaves out the word generator

    The search was for a 45kw Generac generator. The headline reads ‘Enjoy Uninterrupted Power’.

  3. 3

    What makes it work

    Three offers tied to the generator

    The page offers $275 off a generator, free first-year maintenance and a free club membership. Each answers a different worry: price, upkeep and ongoing care.

  4. 4

    What it gets wrong

    Town list before the proof

    A dark band lists the towns served in two columns. The credentials block comes after it.

  5. 5

    What makes it work

    Credentials in one block

    Veteran-owned, licensed, bonded and insured, a workmanship guarantee and a BBB A+ rating sit together beside a photo of a technician.

What to try

Say generator in the headline

The search and the ad both say generator, and the headline talks about power. Use the search word in the headline so the visitor sees the click was right.

See the original page

The copy bank.

Headlines

Offers

Promises

Next steps

2 pages that waste the click.

  1. norwalk electrician

    Site menu and a drain deal above the hero

    A homeowner who searched for an electrician sees eight menu links and a ‘$93 Main Line Drain Clearing’ banner before any electrical work is mentioned.

    • Eight menu linksSpecial Offers, Air Conditioning, Heating, Plumbing and four more links lead away from the page.
    • No offerThe first screen has a heading, one sentence and a button, with no price or discount for electrical work.
    • Wall of textTwo long paragraphs and five bullets come before the list of services.

  2. A search for the company’s own name

    ZIP code form instead of an electrician

    The first screen says ‘Get matched with top electricians in your area’ and asks for a ZIP code. A visitor who wants a named electrician today cannot tell who will call.

    • ZIP first‘Enter your zip and get matched with up to 3 pros’ is the main action on the first screen.
    • Site menuA search box, Log In, Sign Up and five category links sit above the heading.
    • Long FAQA long list of questions to ask an electrician fills the page under the form.

What we learned.

  1. Put a dollar amount in the offer

    Bassett and Hutchinson both open with $50 off an electrical repair. Berkeys offers $100 off.

  2. Say the trade and the town

    One headline says ‘Electrician In Fayetteville & Raleigh-Durham’. Another says ‘Oklahoma City Local Electrician’.

  3. Print a license number

    Berkeys prints ‘Texas electrical license TECL695440’ in its copy. Mister Sparky and Bassett say their techs are licensed and show no number.

The bottom line

The electrician pages here that win leads put a dollar amount in the offer, keep a phone number and a booking button in the header and show a rating or a real technician. The losers send paid clicks to a full site menu or a ZIP code form.

Postclick is live

Now point postclick at your electrician page

Paste the URL your own ads point at. Postclick reads it the way we read these 42 pages, shows what is costing you calls and bookings and draws new versions to look at. Your first audit and two design directions are free.

Read my electrician page

No card required.

Visit the live page