Facebook (Meta) Ads MCP - Connect Data With AI [5 min setup]

In this article, we're going to show you how to connect your Facebook Ads account directly to Claude using MCP, so that you can chat with your advertising data without having to even sign in to Meta Business Manager!

MCP (Model Context Protocol) is the middleman that connects AI assistants like Claude or ChatGPT directly to your data and services. It solves a fundamental limitation of AI assistants - they're great at understanding and generating text, but on their own, they can't actually do anything with your real-world tools.

What You'll Need Before Starting

• 5 minutes of time 🕰️
• Facebook Ads account with admin access to Meta Business Manager
• Claude Desktop app installed (download here) and pro plan.
• Zapier account

Step 1: Open Claude Integrations

Now click on the integrations tab and you should see something like this:

If you clicked on the page through to Anthropic, you'll see a list of options.

Scroll down to Zapier and go through to MCP.Zapier.com. 

Next, you just need to click on 'Add tools' and connect Facebook Ads.

This is straightforward by searching for the MCP shown below.

Once you've gone through and connected your desired Facebook Ads account, you'll see it's all connected to your account.

Step 2: Zapier Set Up

If you clicked on the page through to Anthropic, you'll see a list of options.

Scroll down to Zapier and go through to MCP.Zapier.com. 

Next, hit "New MCP Server" and scroll down and select Claude.

Create a server and name it whatever you like.

Next, you just need to click on 'Add tools' and connect Facebook Ads.

This is straightforward by searching for the MCP shown below.

Once you've gone through and connected your desired Facebook Ads account, you'll see it's all connected to your account.

Nearly there - Just 1 more minute to complete!

Step 3: Connect to Claude

Next, click on the 'Configure' stage within Zapier at the top.

You'll see an integration URL appear here in Zapier that you can copy.

All you need to do is go back to https://claude.ai/settings/integrations and add your Integration. 

Just add the URL like I've shown you below.

Step 4: Start Using Claude with Facebook (Meta) Ads

Now you're finally ready to start playing around!

Just open any new chat with Claude inside your browser and explore the possibilities.

P.S. If you prefer to use ChatGPT, we've got a separate guide on connecting Facebook ads to ChatGPT.

Here's some prompt ideas that you can feed into Claude now that your Facebook ads data is connected:

Campaign Performance Analysis:

• "Show me my top performing Facebook ad campaigns by ROAS this month"
• "Which Meta ad campaigns have the lowest cost per acquisition?"
• "Compare video ad performance vs carousel ads across all campaigns"
• "What's my average CTR for campaigns targeting women 25-34?"

Audience & Demographic Insights:

• "Which age groups convert best for my products?"
• "Show me audience overlap between my top performing ad sets"
• "What devices do my highest-value customers use most?"
• "Compare performance between Lookalike and Interest-based audiences"

Creative & Ad Format Analysis:

• "Which video creative has the highest engagement rate?"
• "Show me all ads with declining performance over the last 2 weeks"
• "Compare Instagram Stories vs Feed ad performance"
• "What ad copy themes perform best for conversions?"

Budget & Optimization:

• "Where should I reallocate budget based on last month's performance?"
• "Which campaigns are spending too much with poor ROAS?"
• "Show me ad sets that need bid adjustments"
• "Calculate my break-even ROAS by campaign"