The 9 winners.

The landing pages actually worth stealing from.

Winner #1: brookline-dentist.com

brookline-dentist.com/implants/dental-implants

Dental landing page example from brookline-dentist.com
  1. 1

    What works

    Training and years in the headline

    The headline says ‘Harvard Trained Implant Dentist & 30+ Years Experience’. A buyer reads who does the surgery before the price.

  2. 2

    What works

    Implant price with its parts listed

    The hero shows ‘$2577’ and lists the implant, abutment and crown as included. A buyer can compare it with other quotes.

  3. 3

    What gets in the way

    Free consultation comes with conditions

    The offer says ‘Call for a Free Consultation (Valued at $250)’, then asks the buyer to bring proof to the visit. Extra fees follow in small type.

  4. 4

    What works

    Board certification beside the doctor photos

    ‘Board Certified by ABOI - Highest Status Awarded’ appears next to the two doctors. A buyer sees the proof where the doctors are.

  5. 5

    What gets in the way

    Long certificate text under the photos

    A block of small text explains the ABOI certificate in detail. The buyer has already seen the certificate in the first screen.

What to try

Patient stories up under the price

The page shows ‘$2577’ at the top and ‘Before/After Patient Stories’ far below. A buyer who sees a result next to the price has less to doubt.

See the original page

Winner #2: northridge-dentist.com

northridge-dentist.com/implants/dental-implant

Dental landing page example from northridge-dentist.com
  1. 1

    What works

    Whole job named in the headline

    The headline says ‘FROM IMPLANT to FINAL RESTORATION’ and ‘ALL UNDER ONE ROOF’. A buyer sees one office does every step.

  2. 2

    What works

    Starting price in large type

    The price shows as ‘$2349’ in large type with the word ‘FROM’ above it. A buyer sees the number before reading anything else.

  3. 3

    What works

    Fee list shows what the price covers

    ‘The treatment fee includes:’ lists the titanium implant, stock abutment, full zirconia crown, evaluation, scan and financing. A buyer knows what the number buys.

  4. 4

    What gets in the way

    Medi-Cal exclusion appears twice

    The top bar and the note under the fee list both say Medi-Cal is not accepted. A buyer with Medi-Cal reads it before any button.

  5. 5

    What works

    Doctor training listed beside a real photo

    The section lists fields such as oral surgery and sedation dentistry beside a photo of the surgeon. A buyer sees the surgeon's training.

What to try

A patient result next to the price

The page shows ‘$2349’ at the top and ‘BEFORE & AFTERS’ far below. A buyer who sees a result beside the price has less to doubt.

See the original page

Winner #3: dentist-lexington-ma.com

dentist-lexington-ma.com/implants/dental-implants

Dental landing page example from dentist-lexington-ma.com
  1. 1

    What gets in the way

    Top bar starts with a refusal

    The red bar at the top says the office does not accept Medicaid or MassHealth. It is the first line a buyer reads.

  2. 2

    What works

    Top Dentists seals in the header

    A row of six Top Dentists seals runs across the header before any text. A buyer sees outside praise first.

  3. 3

    What works

    Price and package in the headline

    The headline says ‘New Implant Patient Welcome Package’ with ‘$199’ in large type. A buyer sees a low first step.

  4. 4

    What works

    Included scan shows its normal price

    ‘CT Scan (normally $375)’ shows what the package is worth. A buyer sees what the $199 covers.

  5. 5

    What gets in the way

    Harvard credential is far down

    ‘Faculty at Harvard School of Dental Medicine’ appears well below the offer. A buyer who stops at the offer never reads it.

What to try

Harvard line beside the price

‘Faculty at Harvard School of Dental Medicine’ is a strong credential. Put it next to ‘$199’ so a buyer reads both together.

See the original page

Winner #4: smilewhite.co.uk

smilewhite.co.uk/pages/paid-ads

Dental landing page example from smilewhite.co.uk

The search: teeth aligner uk

Sponsored smilewhite.co.uk

Clear Aligners From Only £38pm | Straight Teeth in 4-6 Months

  1. 1

    What gets in the way

    Booking button only, no phone number

    The header has a ‘Free E-Consultation’ button and no phone number. A buyer who wants to talk first has nowhere to start.

  2. 2

    What works

    Trustpilot score above the headline

    A Trustpilot row with five stars and ‘excellent (+7000)’ appears above the headline. A buyer sees the reputation first.

  3. 3

    What works

    Monthly price and timeline in bullets

    The bullets say ‘from £38/ month*’ and ‘Dream smile in 4-10 months’. A buyer sees the cost and the wait together.

  4. 4

    What works

    Booking button with a same-day line

    ‘Book Your Free E-Consultation’ is followed by ‘Same day appointments available’. A buyer sees how soon a visit can happen.

  5. 5

    What works

    Cost table by case type

    A table lists four case types with a dual arch price for each, from £2,395 for a mild case. A buyer finds the price for their own teeth.

What to try

A phone number beside the booking button

The header has one button and no number. Add a phone number next to ‘Free E-Consultation’ for buyers who prefer to talk.

See the original page

Winner #5: invisalign-montreal.com

invisalign-montreal.com/en/clinique-dentaire-savaris

Dental landing page example from invisalign-montreal.com

The search: invisalign montreal cost

Sponsored invisalign-montreal.com

-$3,200 Promo and much more | Invisalign Montreal

  1. 1

    What works

    Saving amount and month in the hero

    Hero text is ‘In Montreal for April 2026’ and ‘Save up to $3,200’. A visitor from the ad sees the same figure.

  2. 2

    What works

    Extra discount with a running clock

    The blue band adds ‘$200 additional discount for Invisalign Montreal members’ and a countdown in days, hours, minutes and seconds.

  3. 3

    What works

    List of what the price includes

    Under Included, a buyer reads the free consultation, scan, 3D simulation, aligners and retention wire. That is what the price buys.

  4. 4

    What works

    New price shown against the regular price

    The page shows ‘$6 500 - $7 500’ beside ‘Regular price: $9 700 - $11 200’. A buyer sees the saving as two figures.

  5. 5

    What gets in the way

    Typo in the monthly payment line

    The line reads ‘Payment plans from de $135/month’. The stray word ‘de’ is a slip in a line about money.

What to try

Fix the payment line and move it up

Change ‘Payment plans from de $135/month’ to ‘Payment plans from $135/month’ and place it next to the price.

See the original page

Winner #6: dentist-oviedo-fl.com

dentist-oviedo-fl.com/cosmetic/free-consult-with-licensed-orthodontist

Dental landing page example from dentist-oviedo-fl.com

The search: invisalign phone number usa

Sponsored dentist-oviedo-fl.com

Free Invisalign® Consult - 24-Month 0% Interest

  1. 1

    What works

    Orthodontist named in the headline

    The headline says ‘Ask our Licensed Orthodontist Which Option is Best for You’. A buyer sees a specialist leads the care.

  2. 2

    What works

    Braces and aligners at one price

    Both ‘6 MONTH BRACES’ and ‘6 MONTH CLEAR ALIGNERS’ show ‘$1999’. A buyer sees one price for either choice.

  3. 3

    What works

    Down payment and installments in view

    The page says ‘With a $500 Down Payment, the Remaining Balance can be Paid in Installments’. A buyer sees how to pay before the first scroll.

  4. 4

    What works

    Orthodontist training in the first screen

    ‘Dr Sejal has 3 Years Advanced Speciality Training in Orthodontics’ appears with a line about two general dentists on staff.

What to try

A monthly figure beside the deposit

The page says ‘$1999’ and a $500 down payment, then installments. Add the monthly amount so a buyer sees what each month costs.

See the original page

Winner #7: smilesdentalgroup.com

smilesdentalgroup.com/dentistry-procedures/general/dental-implants

Dental landing page example from smilesdentalgroup.com

The search: dental implants edmonton alberta

Sponsored smilesdentalgroup.com

Dental Implants in Edmonton | Smiles Dental Group

  1. 1

    What works

    Government plan stated in the banner

    The banner says ‘We Accept The Canada Dental Care Plan! Click Here To Learn More’. A buyer who uses the plan sees it at once.

  2. 2

    What works

    Page title repeats the searched words

    The page says ‘Dental Implants In Edmonton’, close to the search ‘dental implants edmonton alberta’. A buyer sees the words they typed.

  3. 3

    What works

    Three step form starts with a name

    The form shows a three step bar and asks only for a name first. A short first step is easy to start.

  4. 4

    What works

    Free consultations stated under the form

    ‘Free Consultations Available Now’ appears in large type under the form. A buyer sees the first visit has no fee.

  5. 5

    What gets in the way

    Price range is far below the form

    The answer to ‘How Much Do Dental Implants Cost In Alberta?’ is a range from $1500, far below the form. A buyer who wants a price must scroll for it.

What to try

Show the price range near the form

The page prints a range from $1500 far down the page. Put that range under ‘Free Consultations Available Now’ so a buyer sees it with the form.

See the original page

Winner #8: aspendental.com

aspendental.com/dental-implants/merch-landing%20page

Dental landing page example from aspendental.com
  1. 1

    What works

    25% off offer with two ways to act

    A pop-up shows 25% off dental implants with Schedule now and a phone button. A buyer can act without a scroll.

  2. 2

    What gets in the way

    Hero headline hidden behind the pop-up

    The hero headline about getting the smile back is cut off by the pop-up until a visitor closes it.

  3. 3

    What works

    Three implant types with a link each

    Cards for implant dentures, single tooth implants and implant bridges each list three benefits and an Explore link. A buyer picks the case that fits.

  4. 4

    What works

    Financing, warranty and speed in three columns

    The columns say ‘99% financing approval’, ‘Leading warranties’ and ‘Same-day appointments’. Each answers a question about price and time, below a heading about affordable implants.

  5. 5

    What works

    Patient quote with first name and city

    ‘I'm smiling more than I ever have in my entire life.’ appears with a first initial, a city and a state.

What to try

Print the 25% off under the headline

The 25% off offer shows in a pop-up a visitor can close. Print it under the headline so the offer is in the page text.

See the original page

Winner #9: smilesbymade.mydentalconsult.com

smilesbymade.mydentalconsult.com/dental-implant.html

Dental landing page example from smilesbymade.mydentalconsult.com
  1. 1

    What works

    Headline asks for the best implant dentist

    The headline says ‘When It Comes To Dental Implants... You Deserve The Best’. A buyer reads a promise of quality first.

  2. 2

    What gets in the way

    Blue words are hard to read on the photo

    The second word of each line under the headline is dark blue on a dark photo. A buyer can barely read the three promises.

  3. 3

    What works

    Booking button and phone button side by side

    The hero has a ‘Schedule Your Consultation’ button and a ‘Call NOW’ phone button. A buyer can book or call without a scroll.

  4. 4

    What works

    Specialist who teaches is named as the lead

    ‘Led By A Specialist Who Teaches The Industry’ introduces a board certified prosthodontist. A buyer sees the credential behind the work.

  5. 5

    What works

    Results section for a buyer to see

    ‘See The Results For Yourself’ shows patient results under a heading that invites a look. A buyer sees proof near the end.

What to try

Make the hero keywords readable

Change the second word of each hero line to white so all three promises can be read on the photo.

See the original page

What the 9 winners do.

  1. Put a number in the offer

    7 of 9

  2. Keep a phone number at the top

    7 of 9

  3. Show the doctor and their training

    6 of 9

  4. Offer a free first consultation

    5 of 9

Wildcards.

Pages that break the playbook in interesting ways.

Wildcard #1: invisalign.com

invisalign.com/invisalign-smile-quiz

Dental landing page example from invisalign.com

The search: diamond dental spa woodland hills

Sponsored invisalign.com

Invisalign® Smile Quiz - Invisalign® official site

  1. 1

    What it gets wrong

    Full site menu above the quiz

    The top menu links to FAQ, Patient Log In, For Doctors and Invisalign Cost. A buyer on a quiz can click away before step one.

  2. 2

    What makes it work

    Quiz headline asks a question buyers have

    The headline asks ‘Is Invisalign treatment right for you?’ This is the question a buyer already has, and the quiz answers it.

  3. 3

    What makes it work

    Step counter shows a five step quiz

    ‘1/5’ shows the quiz has five steps, and the first question is ‘Tell us who you are.’ A visible end helps a buyer start.

  4. 4

    What makes it work

    Three buttons answer the first question

    ‘I'm an Adult’, ‘I'm a Teen’ and ‘I'm a Parent’ need one click each. The quiz starts with no typing.

What to try

Show the quiz without the full menu

The quiz starts under a menu with many links. A page with only the logo and the quiz leaves a buyer one thing to do.

See the original page

Wildcard #2: lp.nuviasmiles.com

lp.nuviasmiles.com/national-eval-linkedin

Dental landing page example from lp.nuviasmiles.com

The search: nuvia locations

Sponsored lp.nuviasmiles.com

Nuvia Dental Implant Center - Innovative 24hr Dental Implant

  1. 1

    What makes it work

    Google score above the headline

    A Google rating of 4.9 shows with ‘71,293 reviews’ above the headline. A buyer sees the reputation first.

  2. 2

    What makes it work

    Headline repeats the ad promise

    The page says ‘Get Beautiful New Permanent Teeth in Just 24 Hours’, the same 24 hour promise as the ad.

  3. 3

    What makes it work

    Quiz asks one easy question first

    The page asks ‘How many teeth are you currently missing?’ with four answers. A buyer can answer in one click.

  4. 4

    What it gets wrong

    Consent text under the quiz button

    Under the button, a buyer reads small print about emails, texts and calls. It is dense, and it shows before the first answer.

  5. 5

    What makes it work

    News logos under the quiz

    An ‘As Featured On:’ row shows ten outlet logos, including Yahoo Finance and KTSM. A buyer sees local media proof.

What to try

Shorten the consent text under the button

Small print about emails, texts and calls shows under the quiz button. One short line with a link to the full terms leaves the button as the focus.

See the original page

The copy bank.

Headlines

Offers

Promises

Next steps

3 pages that waste the click.

  1. dental implants edmonton alberta

    Long text and no price in the first screens

    The search was ‘dental implants edmonton alberta’. The page shows paragraphs about implants, with no price and no booking button near the top.

    • No priceThe cost answer is that an exam must come first. No dollar figure appears on the page.
    • Crowded headerThe phone number shares one line with the address, the email and a Facebook link.
    • Text firstParagraphs about implants fill the screen below the page title.

  2. invisalign singapore cost

    Cost search reaches an essay with no price

    A buyer who searched for clear aligner cost in Singapore gets paragraphs about how aligners work. The page shows no price anywhere.

    • No priceThe page lists no price, range or monthly figure.
    • Essay firstParagraphs about how aligners work fill the screen below the title.
    • Late booking‘BOOK AN APPOINTMENT TODAY’ first appears far down the page, after the list of conditions.

  3. A search for the company’s own name

    Cost page has no treatment price

    A buyer who searched for the cost sees three payment options and a coverage figure. No dollar price for the treatment appears.

    • No treatment priceThe only dollar figure is an insurance cap of $3,000. No figure shows what treatment costs.
    • Examples onlyThe patient cases say they are hypothetical and tell the buyer to ask a provider for the cost.
    • Cost behind buttonsEach of the three patient cards ends in a cost breakdown button with no figure on the card.

What we learned.

  1. Put a number in the offer

    Brookline shows ‘$2577’ for an implant with its crown. SmileWhite prints ‘from £38/ month*’ and Lexington shows ‘$199’ for a welcome package.

  2. Show the doctor's training

    Brookline says ‘Board Certified by ABOI - Highest Status Awarded’. Lexington adds ‘Faculty at Harvard School of Dental Medicine’.

  3. Give a buyer two ways in

    MADE puts ‘Schedule Your Consultation’ and a ‘Call NOW’ button side by side in the hero. Aspen Dental pairs ‘Schedule now’ with a phone button.

The bottom line

The dental marketing pages here that win leads put a real price in the offer, keep a phone number at the top and show the doctor's training. The losers send paid clicks to long text, an essay with no price or a cost page with no treatment price.

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