The workbook is a 10-tab Excel file. It turns the pack's method into a working spreadsheet, so you are not doing the sorting in your head.
Export your Search Console queries, paste them in, and work through the tabs in order. Here is what each one does.
Tab 01
Start Here
Reference
Tab 02
Raw Search Console
You paste in
Tab 03
Offers
You paste in
Tab 04
Intent Ledger
You work out
Tab 05
Opportunity Board
You decide
Tab 06
SEO Queue
It hands you
Tab 07
PPC Test Queue
It hands you
Tab 08
91-Day Tracker
It hands you
Tab 09
Glossary + Example
Reference
Tab 10
_Lists
Reference
Start Here
Tab 1 of 10 · Reference
Orientation. It explains how the other nine tabs fit together and what order to use them in.
Raw Search Console
Tab 2 of 10 · You paste in
Paste your exported queries here. This is the only tab where you're expected to paste in new data.
Offers
Tab 3 of 10 · You paste in
The profitable products or services you're prioritizing around. Every decision later in the workbook checks back against this list.
Intent Ledger
Tab 4 of 10 · You work out
Who's behind each search and what they actually want. You work this out before you decide what to do about it.
Opportunity Board
Tab 5 of 10 · You decide
The decision tab. For each query, you pick one: KEEP, FIX, BUILD, TEST PPC, or IGNORE.
SEO Queue
Tab 6 of 10 · It hands you
The FIX and BUILD work, laid out so you can hand it straight to whoever does your SEO.
PPC Test Queue
Tab 7 of 10 · It hands you
The TEST PPC candidates, with the CPC ceiling math done for you, so you know the most you can pay for a click before you start.
91-Day Tracker
Tab 8 of 10 · It hands you
What you expect to happen, and the date you've committed to check it. This is what turns a guess into a test.
Glossary + Example
Tab 9 of 10 · Reference
Terms explained in plain English, plus one fully worked row so you can see the whole process end to end.
_Lists
Tab 10 of 10 · Reference
Dropdown data that powers the other tabs. You don't need to touch this one.
Download it, open the Start Here tab, and paste your first export into Raw Search Console.