The 7 winners.

The landing pages actually worth stealing from.

Winner #1: t-mobile.com

t-mobile.com/home-internet

Internet & Telecom landing page example from t-mobile.com

The search: t mobile internet

Sponsored t-mobile.com

T-Mobile 5G Home Internet | Sign Up for as Low as $30/mo

  1. 1

    What works

    Address check above the headline

    The first box is for the buyer address. A buyer learns at once if the service reaches the home.

  2. 2

    What works

    Price and speed in the headline

    The headline says ‘Now the fastest 5G home internet starting at $35/mo.’ A buyer reads the speed claim and the price in one look.

  3. 3

    What gets in the way

    Phone plan question comes before the prices

    A toggle asks whether the buyer has a T-Mobile phone plan. The plan prices change with the answer, so a new buyer must choose before comparing.

  4. 4

    What works

    Risk reducers in one row

    A row lists a 15-minute self-install, a 15-day test drive and no annual contracts. Each one removes a reason to wait.

What to try

One price for a buyer with no phone plan

The headline shows $35/mo and the cards show three different savings. Show one price first for a buyer with no phone plan.

See the original page

Winner #2: redpocket.com

redpocket.com/plans

Internet & Telecom landing page example from redpocket.com
  1. 1

    What works

    Headline says keep your number

    The headline is about keeping your number and your phone. Switching sounds like a small step.

  2. 2

    What works

    Half off the first month in a banner

    A banner says ‘Get 50% Off Your First Month’. The offer is a number a buyer can price.

  3. 3

    What works

    First month price on each plan card

    The cards say ‘Pay $10 For Your First Month’ and ‘Pay $15 For Your First Month’. A buyer sees a real price for each plan.

  4. 4

    What works

    Three promises under the plans

    A row lists three major 5G networks, no price increases and two minute customer care. Each one answers a doubt about a small carrier.

  5. 5

    What gets in the way

    Speed limits are in the footnotes

    The footnotes say speeds drop after the monthly high-speed data is used. The Premium card says ‘UNLIMITED DATA’ above that.

What to try

Put the first month price in the banner

‘Pay $10 For Your First Month’ is the lowest price on the page. It is below the offer banner. Add it to the banner.

See the original page

Winner #3: fidiumfiber.com

fidiumfiber.com/offers/order-fiber-internet-no-price

Internet & Telecom landing page example from fidiumfiber.com

The search: internet providers sioux falls

Sponsored fidiumfiber.com

Fidium Fiber Internet - Fiber Internet Plans

  1. 1

    What works

    Price and free month as the headline

    The headline is ‘2 Gig for $60/mo.’ with ‘Plus 1 month FREE’ under it. A buyer reads the whole offer in two lines.

  2. 2

    What works

    Address check right under the offer

    An address box has a ‘Check availability’ button beside it. A buyer learns at once whether the deal reaches the home.

  3. 3

    What works

    Headline asks about the cable cord

    The second headline is a question about waiting for a reason to cut the cable cord. It is written for a cable customer.

  4. 4

    What gets in the way

    Four benefit columns in small text

    Four columns each have a short headline and a paragraph of small text. A visitor who skims reads only the four headlines.

  5. 5

    What works

    The offer comes back after the benefits

    ‘Get 2 Gig home fiber internet for $60/mo + 1 mo free’ appears again below the columns. A buyer who scrolled still sees the offer.

What to try

Name the town in the headline

The search was for internet providers in Sioux Falls and the page has no town name. Add the town to the first line.

See the original page

Winner #4: inmyarea.com

inmyarea.com/lp/internet

Internet & Telecom landing page example from inmyarea.com

The search: nyc internet providers

Sponsored inmyarea.com

Top Providers in Your Location

  1. 1

    What works

    Commission notice at the top

    The top line is a notice about commissions paid by some providers. A buyer learns who pays before comparing.

  2. 2

    What works

    Phone number and agents at the top

    The top bar shows ‘Agents Available 24/7’ and a phone number. A buyer who wants help finds it before the list starts.

  3. 3

    What works

    Headline repeats the ad

    The headline repeats the first words of the ad, ‘Top Providers in Your Location’. A visitor who clicked finds the same promise.

  4. 4

    What works

    Speed, price and a deals button on each row

    Every provider row shows the download speed, the starting price and a deals button. A buyer compares six providers on one screen.

  5. 5

    What gets in the way

    Real price is in the fine print

    A starting price is followed by a note that a $10/mo. discount begins within two bills and needs paperless billing. A buyer reads small type to find the real price.

What to try

Label the best deal in the list

Six providers have the same layout and the same button. A label such as lowest price or fastest helps a buyer choose.

See the original page

Winner #5: epb.com

epb.com/campaigns/residential-internet

Internet & Telecom landing page example from epb.com

The search: epbfi chattanooga

Sponsored epb.com

EPB Fiber Internet - Residential Plans

  1. 1

    What works

    Headline claim covers a speed range

    The headline reads ‘nobody out-GIGS EPB’ with speeds from 1 to 25 Gigs. The range and the boast fit in one sentence.

  2. 2

    What works

    Explains matching upload and download

    A panel says ‘True GIGS are symmetrical.’ It shows a buyer why upload speed matters for calls and games.

  3. 3

    What works

    Answer to a mix-up about 5G

    A panel says ‘5G is NOT 5 GIGS.’ The panel is about a common mix-up between a phone network and a fiber speed.

  4. 4

    What works

    Every plan shows a monthly price

    Plans run from $57.99 to $97.99 a month in big type, with $199 and $1,500 for the fastest tiers. A buyer sees the whole range.

  5. 5

    What works

    Comparison table against four rivals

    A table at the end lines up the company against four named rivals on the same rows. A buyer can compare without leaving the page.

What to try

Move the plan prices up

The plan prices start after three long claim panels. A buyer who wants a price scrolls past the claims first.

See the original page

Winner #6: verizon.com

verizon.com/home/internet/fios-fastest-internet

Internet & Telecom landing page example from verizon.com
  1. 1

    What works

    Big price badge on the first screen

    A yellow badge says ‘Starting at’ $30 a month on the hero. The price is the brightest thing on the screen.

  2. 2

    What works

    Phone number under the hero

    A bar under the hero shows 1-800-VERIZON as the number to call and order. A buyer who prefers a call has a number at once.

  3. 3

    What works

    Three promises under the hero

    Three cards list a 3-year price guarantee, a 100% fiber promise and up to 40% savings on streaming. A buyer gets three reasons in one row.

  4. 4

    What gets in the way

    Fourth plan card is cut off

    Four plan cards go in a row and the fourth is cut off at the edge. A buyer must swipe to see its price.

What to try

Say which plan has the $30 price

The hero shows $30 a month. The first plan card shows $100 a month. Add a line about which plan the $30 belongs to.

See the original page

Winner #7: gokinetic.com

gokinetic.com/fast-kinetic-fiber-internet

Internet & Telecom landing page example from gokinetic.com
  1. 1

    What works

    Price under the headline

    ‘get 100% fiber internet’ is followed by fiber plans from $24.99 a month. A buyer sees the product and the price together.

  2. 2

    What works

    Two buttons for two kinds of buyer

    ‘Check plans’ and a call button are side by side. A buyer picks a click or a call.

  3. 3

    What works

    Cash reward on the photo

    A circle on the family photo offers up to $200 on a prepaid Mastercard. The reward is part of the picture.

  4. 4

    What works

    Best value tag on one plan

    The 2 gig card is dark and tagged ‘best value’. A buyer gets a default choice.

  5. 5

    What gets in the way

    Football offer comes after the plans

    A band about NFL Sunday Ticket and YouTube TV appears after the plans. It offers a different product to a buyer who has not picked a plan.

What to try

Say the AutoPay credit next to the price

The hero price ends in an asterisk. A note under the plans says it includes a $5.00/mo credit with AutoPay. Put that fact beside the price.

See the original page

What the 7 winners do.

  1. Put a price in the first screen

    5 of 7

  2. Add a bonus to the price

    5 of 7

  3. Show a phone number early

    3 of 7

  4. Check the address on the first screen

    3 of 7

Wildcards.

Pages that break the playbook in interesting ways.

Wildcard #1: getvoip.com

getvoip.com/ppc/business-voip

Internet & Telecom landing page example from getvoip.com

The search: 8x8

Sponsored getvoip.com

Best Business VoIP Phone Providers (2026)

  1. 1

    What makes it work

    Headline repeats the ad

    The headline ‘Best Business VoIP Phone Providers (2026)’ repeats the ad headline. A visitor who clicked sees the same list promise.

  2. 2

    What makes it work

    Top row has an offer and a rating

    The first provider has ‘SPECIAL OFFER: $15/MO + 50% OFF’, a star rating and four check lines. A buyer gets a reason to pick it.

  3. 3

    What it gets wrong

    The searched provider is not on the list

    A visitor who searched 8x8 sees Nextiva, RingCentral, Vonage, Xbert and Quo. 8x8 is not in the list.

  4. 4

    What makes it work

    Same button on every row

    Every row ends with a ‘Get Pricing’ button in the same place. A buyer knows what to click on any row.

  5. 5

    What it gets wrong

    Quote form starts below the list

    The QuoteMatch form asks ‘How many employees do you have?’ below the providers. A buyer who wants a match must scroll past the full list.

What to try

Show the brand people search for

People searched 8x8 and the list has five other names. A row or a line about 8x8 would match the search.

See the original page

Wildcard #2: communityphone.org

communityphone.org/recommender

Internet & Telecom landing page example from communityphone.org

The search: landline phone service san antonio tx

Sponsored communityphone.org

Home Phone That Just Works

  1. 1

    What makes it work

    Three promises in the top bar

    The top bar lists keep your phone number, no internet needed and no contracts. Each one answers a doubt about a landline.

  2. 2

    What makes it work

    Headline repeats the ad

    The headline ‘Home Phone That Just Works.’ is also the first line of the ad. A buyer finds the same words after the click.

  3. 3

    What makes it work

    A three question quiz starts the page

    The first screen asks ‘Who do you need phone service for?’ with three choices. A buyer answers with one click.

  4. 4

    What it gets wrong

    The page shows no price

    The page shows no price before the quiz starts. A buyer cannot tell what a plan costs until the questions are done.

  5. 5

    What makes it work

    Three reviews with first name and town

    Three reviews show a first name and a town: Covington, Holly and Port Chester. A buyer sees real people from real places.

What to try

Show one price before the quiz

One line with a monthly price would let a buyer decide whether the quiz is worth starting.

See the original page

Wildcard #3: fast.brightspeed.com

fast.brightspeed.com/fiber-internet

Internet & Telecom landing page example from fast.brightspeed.com

The search: brightspeed near me

Sponsored fast.brightspeed.com

Contact a Specialist - Phone Number for Brightspeed

  1. 1

    What makes it work

    Logo says AUTHORIZED AGENT

    The logo has the label AUTHORIZED AGENT. A buyer knows this is a partner page before calling.

  2. 2

    What it gets wrong

    Pop-up covers the headline and price

    In the capture, a pop-up says ‘Wait! Before you go, claim your bonus offer!’ over the headline and the price. A new buyer must close it first.

  3. 3

    What makes it work

    Price in large type, same as the ad

    The page shows $29.99/mo in the largest type, the same $29 price as the ad. A buyer finds what the ad promised.

  4. 4

    What makes it work

    Three risk removers under the price

    A list shows free installation, a 1-year price lock and no contracts or termination fees. Each one removes a reason to wait.

  5. 5

    What makes it work

    Address box in a black band

    A black band under the first screen has an address box. A buyer checks the deal at their own address.

What to try

Let the price show first

The pop-up covers the price in the capture. Show it only after a visitor starts to leave.

See the original page

The copy bank.

Headlines

Offers

  • “Get 50% Off Your First Month”

    redpocket.com

  • “Get 2 Gig home fiber internet for $60/mo + 1 mo free”

    fidiumfiber.com

  • “See all fiber plans starting at $57.99/mo.”

    epb.com

Promises

Next steps

2 pages that waste the click.

  1. A search for the company’s own name

    Support page for a sales search

    A search for customer service in San Antonio goes to a page titled ‘Customer Service’. The first screen splits visitors into new and existing customers.

    • Two audiencesNew and existing customers share one first screen.
    • Support linksLinks to pay a bill and upgrade service are beside the buy links.
    • Business bannerA banner for business internet comes before the home plans.

  2. fiber optic isp

    Business package for a general search

    A search for fiber optic isp goes to a business internet page. The headline is ‘Total Solutions Advantage’, a package name that says nothing about speed.

    • Package name headlineThe headline is a program name with no speed in it.
    • Price in a paragraphThe $60/mo price is inside a paragraph in small type.
    • Two buttonsShop All Offers and Get a Quote compete for the first click.

What we learned.

  1. Put a price in the first screen

    Verizon shows ‘Starting at’ $30 a month in a yellow badge. Kinetic lists fiber plans from $24.99 under its headline.

  2. Add a reward to the price

    Fidium adds ‘Plus 1 month FREE’ to a $60 plan. Kinetic offers up to $200 on a prepaid Mastercard.

  3. Give a buyer a call option

    Verizon asks buyers to call 1-800-VERIZON under the hero. InMyArea shows ‘Agents Available 24/7’ and a phone number in the top bar.

The bottom line

The internet provider pages here that win put a price in the first screen, add a reward and give a buyer a phone number or an address box. The losers send paid clicks to a support page and a business package page.

Postclick is live

Now point postclick at your own page

Paste the URL your own ads point at. Postclick reads it the way we read these 40 pages, shows what is costing you sign-ups and draws new versions to look at. Your first audit and two design directions are free.

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