The 9 winners.

The landing pages actually worth stealing from.

Winner #1: geckogreen.com

geckogreen.com/lawn-care-services-ppc-b2

Landscaping landing page example from geckogreen.com
  1. 1

    What works

    Rating and review count in the header

    The header shows ‘4.8/5 Stars - 5,295 Reviews’ next to the phone number. Buyers see the volume of reviews before they read the page.

  2. 2

    What works

    Free first application tag beside the form

    The tag says ‘First Lawn Application FREE*’. The offer is next to the fields, so a buyer sees the reason to fill them in.

  3. 3

    What gets in the way

    Two paragraphs about offices and uniforms

    The text under the form talks about four offices and uniforms. A buyer looking for a price reads about the company first.

  4. 4

    What gets in the way

    Discount shown in a lower block

    The tag says FREE* and the block called ‘First Application Discount’ shows 50%. A buyer has to read the fine print to learn the real offer.

  5. 5

    What works

    Dated reviews from several sites

    ‘What Our Customers Are Saying’ shows five-star cards with dates such as ‘2 days ago’. Buyers see that the reviews are recent.

What to try

Real discount printed in the tag

The tag says ‘FREE*’ and the 50% is in the terms. Put the actual discount in the tag so the offer has no fine print.

See the original page

Winner #2: lawnlove.com

lawnlove.com/colorado/denver-lawn-care/aurora-lawn-care

Landscaping landing page example from lawnlove.com
  1. 1

    What gets in the way

    Site menu above the headline

    The top bar has a row of links plus a phone number. Each link is a way off the page for a paid click.

  2. 2

    What works

    Headline has the service and the city

    The headline says ‘The very best lawn care services in’ and Aurora on the next line. A buyer in Aurora sees the town straight away.

  3. 3

    What works

    One address box and a price button

    The one field is for a street address, and the button says ‘See My Price’. A buyer can get a price without a call.

  4. 4

    What works

    Review count under the form

    The line says ‘Rated 4.7/5 out of 700,000+ customer reviews’ with five stars. A buyer sees the proof right after the form.

  5. 5

    What works

    Local facts with a mowing price

    ‘Lawn care facts in Aurora, CO’ shows an average mowing price of $55. A buyer sees a local number before asking for a quote.

What to try

Price after one field

Lawn Love asks for one address and says it will show a price. A buyer can try it without a call.

See the original page

Winner #3: lawnstarter.com

lawnstarter.com/aurora-co-lawn-care

Landscaping landing page example from lawnstarter.com
  1. 1

    What works

    Street address box with a price button

    The field says ‘enter your street address’ and the button says ‘SEE MY PRICE’. A buyer starts with one field.

  2. 2

    What works

    Trustpilot strip under the form

    A Trustpilot score and three review cards come right after the address box. Buyers see a rating from outside the company.

  3. 3

    What works

    Three steps with a time on them

    ‘Get started in under 5 minutes’ is above View Pricing, Choose your service date and Let our pros do the work. A buyer sees how short the path is.

  4. 4

    What gets in the way

    Long guide text near the bottom

    Paragraphs on grass types, spring tips and pests fill the lower page. A buyer who came for a price has no use for them.

  5. 5

    What works

    Local pros with jobs and reviews

    ‘Meet some of our top Aurora lawn care pros’ lists jobs completed and on time rates. A buyer sees who will mow the lawn.

What to try

Outside review score under the form

LawnStarter puts a Trustpilot strip under its address box. Add a score from a review site under your own form.

See the original page

Winner #4: go.fairwaylawns.com

go.fairwaylawns.com/pc/lawn-care

Landscaping landing page example from go.fairwaylawns.com
  1. 1

    What works

    Free application tied to an annual plan

    The headline offers one free application with an annual program. The condition is in the offer, so a buyer knows what to sign up for.

  2. 2

    What works

    Three promises in a row under the hero

    The row says ‘Transparent pricing & no hidden fees’ and ‘Local team of experts who actually care’. Short promises meet a buyer's doubts.

  3. 3

    What gets in the way

    Form says a specialist will get in touch

    The form says ‘Call or fill out the form below to be contacted by one of our specialists!’ It has no call time.

  4. 4

    What works

    Review that mentions the same technician

    One review says ‘the same tech each time!’ A buyer who fears a stranger at the door sees that answered.

  5. 5

    What gets in the way

    Offer terms in small print at the bottom

    The line states the last application is free for new customers only on annual programs with prepay or autopay. A buyer sees the terms only after the whole page.

What to try

Condition of the offer in the headline

Fairway says ‘Get 1 FREE app with an annual program!’ The condition is in the headline, so the terms at the bottom hold no surprise.

See the original page

Winner #5: pioneerlandscapingmn.com

pioneerlandscapingmn.com/ppc/general-landscaping-services

Landscaping landing page example from pioneerlandscapingmn.com
  1. 1

    What gets in the way

    Five-field form in the first screen

    Name, email, phone, address and a message box come before ‘Contact Us Today’. Each field is one more reason for a buyer to stop.

  2. 2

    What works

    Headline describes the finished backyard

    The headline says ‘Finally, a Backyard You'll Never Want to Leave’ over a garden photo. A buyer sees the result they want.

  3. 3

    What gets in the way

    Google badge with stars and no count

    A small Google badge with five stars is under the headline text. It shows no review count, so a buyer cannot judge how many reviews stand behind it.

  4. 4

    What works

    Gallery of finished jobs below the form

    ‘Pioneer Landscaping Gallery’ shows large photos of finished yards. Buyers see real work before any claim.

  5. 5

    What works

    Five short reasons beside a crew photo

    The list starts with ‘Fast, reliable service, every time’. A buyer reads five points in a few seconds.

What to try

Review count in the badge

Pioneer's Google badge shows stars and no count. Add the count, as Gecko Green does with ‘4.8/5 Stars - 5,295 Reviews’.

See the original page

Winner #6: davey.com

davey.com/lake-bluff-tree-service

Landscaping landing page example from davey.com
  1. 1

    What gets in the way

    Full company menu above the form

    Residential, Commercial, Portfolio, About and more are above the headline. Each link is a way off the form.

  2. 2

    What works

    Form in the first screen with a free consultation

    The form is beside the text and its header offers a free consultation. A buyer can start without scrolling.

  3. 3

    What gets in the way

    Several paragraphs beside the form

    Dense paragraphs about years of experience and nearby towns run down the left. A buyer in a hurry has more to read than needed.

  4. 4

    What works

    Google reviews with names and dates

    ‘See What Our Clients Are Saying’ shows reviews from named customers dated 2024. Buyers see who wrote them and when.

  5. 5

    What works

    Credentials with badges

    ‘ISA Certified Arborists &’ Accredited Tree Care Company, bonded and insured. A tree buyer can check these.

What to try

Credentials up beside the form

Davey shows ISA Certified Arborists in a block below the reviews. A badge in the first screen is proof a tree buyer sees before typing.

See the original page

Winner #7: go.easternexterminating.com

go.easternexterminating.com/pc/lawn-care

Landscaping landing page example from go.easternexterminating.com
  1. 1

    What works

    Photo of a finished home and lawn

    A large home with a clean green lawn fills the left of the first screen. Buyers see the lawn they want.

  2. 2

    What works

    Free evaluation in the headline

    The headline says ‘FREE evaluation of your property!’ and the line below says ‘Get a no-obligation, personalized quote.’ A buyer sees the first step has no commitment.

  3. 3

    What works

    Phone button and quote button together

    A blue phone button and a white ‘Get a Quote!’ button are side by side. A buyer picks the call or the form.

  4. 4

    What gets in the way

    Form below a text band and three checks

    The text band and the check row come first, then the form. A buyer reads past both to reach the fields.

  5. 5

    What gets in the way

    Urgency line with no end date

    The line says ‘Act now! Savings this big won't last long!’ The page shows no end date, so a buyer cannot check it.

What to try

Form in the first screen

Eastern puts the form below a text band. A form beside the headline is open to a buyer at once, as with Pioneer.

See the original page

Winner #8: trimlinelandscape.com

trimlinelandscape.com/ppc-b

Landscaping landing page example from trimlinelandscape.com

The search: trimline landscape management reviews

Sponsored trimlinelandscape.com

Trimline Landscape Management - 135+ 5-Star Reviews

  1. 1

    What works

    Quote with no commitment under the headline

    The line says ‘Get a fast, no-obligation quote from seasoned pros’. A buyer sees the first step has no commitment.

  2. 2

    What gets in the way

    Hero button has a thin outline

    The ‘Free Quote’ button in the hero is an outline on green. The orange buttons lower on the page stand out more.

  3. 3

    What gets in the way

    Page says 290+ reviews, ad said 135+

    The ad said ‘Trimline Landscape Management - 135+ 5-Star Reviews’. The page shows 290+ 5-Star Google Reviews. A buyer who checks sees two counts.

  4. 4

    What works

    FAQ answers safety and guarantee questions

    The questions include ‘Are you insured?’ and ‘What is your satisfaction guarantee?’ Buyers get answers before they fill in the form.

  5. 5

    What gets in the way

    Form is at the bottom, past the FAQ

    ‘Get Your Free Quote’ is far down the page, past the FAQ. A buyer who is ready to send details has to scroll past the FAQ.

What to try

One review count in the ad and the page

Trimline's ad says 135+ reviews and the page has 290+. Use the same number in both.

See the original page

Winner #9: turfmasterslawncare.com

turfmasterslawncare.com/locations/braselton-ga

Landscaping landing page example from turfmasterslawncare.com

The search: top turf lawn

Sponsored turfmasterslawncare.com

Turf Masters Lawn Care | Contact Turf Masters Lawn Care

  1. 1

    What gets in the way

    Full menu above the hero

    Services, Resources, Service Areas and Contact are in the top bar. Each link is a way off the offer.

  2. 2

    What works

    Town name over a photo of a home

    The searcher typed ‘top turf lawn’ and the page starts with ‘Braselton, GA’ over a brick home with trimmed beds. A local buyer sees their town.

  3. 3

    What works

    Estimate button and phone number together

    A ‘FREE ESTIMATE’ button and ‘866-439-7080’ are in the first screen. A buyer can ask for a visit or call.

  4. 4

    What works

    Three short promises with icons

    Each promise has an icon and one sentence, such as free re-treatments if weeds return. A buyer reads them in seconds.

  5. 5

    What gets in the way

    Form asks who the visitor is

    The form has ‘Current Customer’ and ‘New Customer’ tabs. A new buyer has to pick the right one first.

What to try

Short form beside the estimate button

Turf Masters has a ‘FREE ESTIMATE’ button and a phone number up top. A short form beside them lets a buyer send details at once.

See the original page

What the 9 winners do.

  1. Keep a phone number at the top

    8 of 9

  2. Say free in the first screen

    6 of 9

  3. Show a review score in the first screen

    4 of 9

  4. Show a finished yard in the hero

    4 of 9

Wildcards.

Pages that break the playbook in interesting ways.

Wildcard #1: hutten.ca

hutten.ca/landscapes/property-care

Landscaping landing page example from hutten.ca

The search: lawn care ontario

Sponsored hutten.ca

Landscape Maintenance in Owen Sound & Collingwood | Hutten & Co

  1. 1

    What it gets wrong

    Site menu above the headline

    Landscapes, Property Care, Docks, Projects and About are above the headline. Each is a way off the property care page.

  2. 2

    What makes it work

    Three-word headline over a finished garden

    The searcher typed ‘lawn care ontario’. The page shows ‘Keep it beautiful!’ over a patio and flower beds.

  3. 3

    What makes it work

    One named package with a plain list

    ‘Green Thumb Package’ lists garden health, fertilizer, pruning and weeding. A buyer sees what the yearly service includes.

  4. 4

    What it gets wrong

    Cost question with no dollar figure

    ‘How much does the Green Thumb package cost?’ is answered with the size of the property, garden beds, trees and an irrigation system. The page shows no price.

  5. 5

    What makes it work

    Three steps from visit to finished work

    The steps are a property assessment, a proposal and then enjoy. A buyer sees the whole path.

What to try

Starting price next to the package

Hutten lists the Green Thumb Package with no figure. A starting price is a way for a buyer to compare before they book.

See the original page

The copy bank.

Headlines

  • “Get a Healthier Lawn in a Few Short Visits!”

    geckogreen.com

  • “Expert Tree Services In Lake Bluff, IL”

    davey.com

  • “Top Rated Lawn Care Service in Dallas - Fort Worth”

    geckogreen.com

Offers

Promises

Next steps

3 pages that waste the click.

  1. nashville lawn care

    Page for a Connecticut company, Nashville search

    A homeowner who searched for Nashville lawn care reaches a page with a Brookfield, CT address and a 203 phone number.

    • Wrong townThe footer has a Brookfield, CT address for a Nashville search.
    • No formThe quote link is a small tab and the first screen has no form.
    • Weed photosSix photos of weeds fill the middle, from Crab Grass to Dandelion.

  2. rockford mi lawn care

    Contact page for a Rockford lawn care search

    A homeowner who searched for Rockford MI lawn care reaches a page of towns served, an address and a phone number.

    • Client login‘Go to Our Client Portal CLIENT LOGIN’ is at the top, a link for current customers.
    • Contact pageThe page lists towns served and an address and shows no lawn care offer.
    • Phone onlyThe header phone number is the one visible way to act.

  3. trugreen lawns

    Long text page, quote form at the bottom

    A homeowner who searched for a rival lawn company reads long paragraphs on programs and towns. The quote form is at the very bottom.

    • Wall of textLong paragraphs fill the page before the quote form.
    • Late formThe quote form is more than 1,400 px down.
    • Six fieldsThe form has six fields: ZIP code, first name, last name, email, phone and street address.

What we learned.

  1. Ask for an address first

    LawnStarter shows an address box and a ‘SEE MY PRICE’ button. Lawn Love uses the same two parts.

  2. Say what the free offer is

    Fairway says ‘Get 1 FREE app with an annual program!’ and Gecko Green says ‘First Lawn Application FREE*’. Eastern offers ‘FREE evaluation of your property!’

  3. Name the town and the service

    Davey says ‘Expert Tree Services In Lake Bluff, IL’ and Turf Masters says ‘Braselton, GA’. LawnStarter says ‘Aurora, CO lawn care service at the click of a button’.

The bottom line

The landscaping pages here that win leads put a phone number and a free offer in the first screen and show proof such as reviews or a finished yard. The losers send paid clicks to a contact page, a weed list or a wall of text.

Postclick is live

Now point postclick at your page

Paste the URL your own ads point at. Postclick reads it the way we read these 41 pages, shows what is costing you calls and bookings and draws new versions to look at. Your first audit and two design directions are free.

Audit my landscaping page

No card required.

Visit the live page