The 5 winners.

The landing pages actually worth stealing from.

Winner #1: get.disruptiveadvertising.com

get.disruptiveadvertising.com/utah-agency-1

Marketing landing page example from get.disruptiveadvertising.com
  1. 1

    What works

    State name in the headline

    The headline says ‘Right in Utah’, so a local business knows the agency is close by. It also claims a top spot in the nation.

  2. 2

    What gets in the way

    Auto-captions over the video

    The video shows a caption of ‘Heat. Heat.’ and a music tag. That looks careless on a page that sells polish.

  3. 3

    What gets in the way

    Full-screen mountain photo, no offer

    A visitor who scrolls past the badges crosses a whole photo before reaching the audit. The photo has no offer on it.

  4. 4

    What works

    Audit offer split in three parts

    The offer shows ‘Pre-Click Audit’ and ‘Post-Click Follow-Up’, with an on-site look between them. A buyer sees what they get before they book.

  5. 5

    What works

    Three clients, three numbers

    A garage door company, a software firm and an ecommerce brand each get a figure, such as ‘74% lower cost per lead’.

What to try

Your state and a free audit

Put your city or state in the headline. Then offer a free check of the buyer's ads, page and follow-up, split into three named parts.

See the original page

Winner #2: go.ignitevisibility.com

go.ignitevisibility.com/franchise-marketing

Marketing landing page example from go.ignitevisibility.com
  1. 1

    What works

    Headline is for franchise owners

    The headline asks ‘Are you looking to 2X your franchise business in 2026?’ A franchise owner can see the page is for them.

  2. 2

    What works

    Count of franchises helped

    The page shows ‘200+ franchise brands’ and ‘15,000+ franchise locations’. An owner sees this agency has worked at their size.

  3. 3

    What works

    Proof above the form

    Four brand logos are under ‘Our clients results do the talking!’. A franchise owner sees who else uses the agency before they reach the form.

  4. 4

    What gets in the way

    Nine fields before a call

    The form has fields for names, phone, email, website, where they heard, services, budget and business type. A busy owner may stop before the last box.

  5. 5

    What works

    Review shows the site and job title

    The review is marked ‘Review Left On: Clutch’ and has a job title. A buyer can see the praise came from outside the agency.

What to try

Client logos above the form

Show four brands under a proof headline, then ask. Any agency page can copy this order this week.

See the original page

Winner #3: marketing360.com

marketing360.com/law-firm-seo

Marketing landing page example from marketing360.com
  1. 1

    What gets in the way

    Top banner links to a new product

    The top bar introduces a new product with a learn-more link. A law firm owner hasn't seen what this page offers yet.

  2. 2

    What works

    Headline is for law firms

    The headline says ‘Everything you need to grow your law firm’. A lawyer can see the page was built for them.

  3. 3

    What works

    Button offers prices instead of a call

    The button says ‘Get Plans & Pricing’, so a law firm can see costs before they talk to anyone. The same button repeats down the page.

  4. 4

    What works

    List of practice areas

    The list has ‘Real estate law’ next to estate planning and more. A lawyer finds their own field and sees the page covers it.

  5. 5

    What works

    Three big numbers for agency size

    The page shows ‘3,053+’ attorneys served since 2009, ‘$6.8M+’ in ad spend managed and ‘68,000+’ new client inquiries. A cautious buyer can size up the agency fast.

What to try

Button that shows prices

Name the button after what the buyer wants to see, such as plans and prices. Repeat it after every section.

See the original page

Winner #4: lp.rankpay.com

lp.rankpay.com/ecommerce

Marketing landing page example from lp.rankpay.com

The search: ecommerce marketing agency near me

Sponsored lp.rankpay.com

We Specialize In eCommerce | Your eCommerce Growth Agency

  1. 1

    What works

    Headline matches the ad

    The ad is for an eCommerce growth agency. The headline is ‘Your Partner in eCommerce Growth’, so a store owner knows they landed in the right place.

  2. 2

    What works

    Five platform badges under the hero

    Shopify, Wix, Magento and BigCommerce are in one row under the hero. A store owner can spot their own platform fast.

  3. 3

    What works

    Audit instead of a sales call

    The page says ‘Get clarity before you commit’. It offers an audit of a store's site and ads, with a report that compares it to rivals.

  4. 4

    What works

    Reviews with face, name and role

    Under ‘What Our Clients Say’, three people each have a photo and a job title. A buyer can see these are real clients.

  5. 5

    What gets in the way

    Budget box starts at ‘< $500’

    The smallest choice is listed first. A buyer with a real budget may read that as the agency expecting very small accounts.

What to try

Platform badges under the first screen

A row of partner badges shows a store owner you know their platform. It takes one image and no new copy.

See the original page

Winner #5: northern.co

northern.co/solutions/marketing-services/paid-media-digital-advertising

Marketing landing page example from northern.co
  1. 1

    What works

    Picture of one budget split up

    A $50k budget is split into search, social and shopping. A buyer sees what a media plan looks like before any call.

  2. 2

    What works

    Partner logos under the claim

    The page says ‘Premier-level agency partnership with major ad platforms.’ Meta, Google, TikTok, Pinterest and Snapchat logos are right below it.

  3. 3

    What gets in the way

    Every field required, phone included

    Email, phone, first name, last name and a project brief all have a star. A buyer who only wants to look around may leave.

  4. 4

    What works

    Form says who you will talk to

    The form says ‘Connect with our Director of Performance Strategy’. That is a person with a job title, and a general inbox is anonymous.

  5. 5

    What works

    One case study, three figures

    The case study shows ‘40% Reduction in cost per lead’, a 100% rise in one set of leads and 81% in another, for a named business school.

What to try

Name the person on the call

Put a job title by the form, such as ‘Director of Performance Strategy’. A buyer who fears a sales rep sees who answers.

See the original page

What the 5 winners do.

  1. Client result with a number

    4 of 5

  2. Logos of clients, partners or awards

    4 of 5

  3. Name on the review

    3 of 5

  4. Product picture beside the headline

    3 of 5

Wildcards.

Pages that break the playbook in interesting ways.

Wildcard #1: lp.tatari.tv

lp.tatari.tv/tv-advertising

Marketing landing page example from lp.tatari.tv

The search: signal theory kansas city

Sponsored lp.tatari.tv

Smarter Than an Agency - Join 300+ Brands and Agencies

  1. 1

    What makes it work

    Headline states the result

    The headline says ‘Turn TV Advertising Into Measurable Growth’. It gives the outcome a marketer wants before the company or the product.

  2. 2

    What makes it work

    Product shown on the first screen

    A laptop shows a real dashboard with spend and impressions. A buyer sees what they would get, and there is no team photo.

  3. 3

    What it gets wrong

    Ad says 300+ brands, page says 400

    The page says ‘Join over 400 brands & agencies’ after an ad that said 300+. A buyer who notices may wonder which number is true.

  4. 4

    What makes it work

    Row of known brand logos

    Logos for Lively, Fabletics, Saatva and others are under the count. A buyer sees familiar names that back it up.

  5. 5

    What it gets wrong

    Seven form questions before a demo

    The form has fields for email, company, website, ad spend, revenue, type of advertiser and how they heard. That is a long ask for a live demo.

What to try

Your own product on the first screen

Put a real screen of your own reports beside the headline. A buyer can judge what they would get before reading the rest.

See the original page

Wildcard #2: logicalmediagroup.com

logicalmediagroup.com/seo

Marketing landing page example from logicalmediagroup.com

The search: digital marketing company in usa

Sponsored logicalmediagroup.com

SEO and Marketing Agency | Logical Media Group

  1. 1

    What it gets wrong

    Nationwide page shows Chicago first

    The small line above the headline is Chicago. A buyer who searched for a digital marketing company in the USA may wonder if this agency serves them.

  2. 2

    What makes it work

    Logo strip says ‘across the nation’

    The strip says ‘Trusted by innovative brands in Chicago and across the nation’. That widens the pitch after the Chicago line above it.

  3. 3

    What makes it work

    Free tool as the first step

    The ‘What’s Your SEO Score?’ tool takes a web address, a keyword and an email. A buyer gets a score without talking to a salesperson.

  4. 4

    What makes it work

    Each number has a named review

    ‘156% increase’ for one restaurant is above a quote signed by its owner, with his photo and a logo.

  5. 5

    What it gets wrong

    Cost question in a closed list

    ‘How much does SEO cost?’ is one of ten closed questions. A buyer has to open it to find any hint of a price.

What to try

Free score before a sales call

Collect a web address, a keyword and an email, then show the score. A buyer who isn't ready to talk can still take a first step.

See the original page

The copy bank.

Headlines

Offers

Proof

Next steps

6 pages that waste the click.

  1. social media marketing usa

    Six menu links and no form

    The first screen has a full menu, three tabs and a long paragraph. The only contact link is inside a sentence.

    • Six exitsThe menu lists Approach, Work, Capabilities, Industries, Resources and Careers.
    • Contact link buried‘Contact us’ is a plain link in the middle of a paragraph.
    • No resultNo client figure appears on the first screen.

  2. google ads agent

    Headline is about the engine

    The first screen talks about an AI-powered acquisition engine. A marketing director wants more leads at a lower cost, and the page doesn't say that.

    • Jargon headline‘Acquisition engine’ describes the agency's tools. It doesn't say what the buyer gets.
    • No way inNo form, phone number or booking button shows on the first screen.
    • Logos onlyClient logos sit in a row with no result beside any of them.

  3. digital marketing for franchises

    Privacy banner on the first screen

    A cookie notice is right under the one button. The headline is a long all-capitals sentence, and a full menu runs above it.

    • Cookie bannerA privacy notice crowds the only call to action.
    • Menu exitsThe menu has four links and a ‘Get Started’ button before the headline.
    • Wordy headlineThe headline and its sub-line run to about twenty words in capitals.

  4. ecommerce marketing agency australia

    Big claim, vague button

    The headline claims seven-figure growth. The button says ‘Get your game plan’, which doesn't say what a store owner receives.

    • Vague button‘Game plan’ doesn't match the revenue promise above it.
    • Menu exitsSix menu links are above the headline, each a way off the page.
    • No formThe first screen has a button and no form.

  5. A search for the company’s own name

    Category claim, no reason to choose

    ‘Break through growth barriers’ could be on any social agency's page. A buyer comparing three agencies learns nothing that sets this one apart.

    • Generic headlineAny agency could print the same line.
    • No way inNo form or phone number shows on the first screen.
    • Logos onlyFour brand logos sit in a row with no result attached.

  6. A search for the company’s own name

    Event invite beside the headline

    The panel has an invite to meet the CEO at a design conference. A buyer who clicked an ad for marketing services sees an unrelated invitation first.

    • Off-topic inviteThe event panel is on the first screen next to the headline.
    • Many exitsThe top bar has a menu, a search icon, a sign-in link and a demo button.
    • Services but no resultsSix service names appear as a list with no client result.

What we learned.

  1. Name the buyer in the headline

    The Utah page says ‘Right in Utah’ and the law firm page says ‘grow your law firm’. RankPay starts with eCommerce. Each visitor can tell within a second that the page is for them.

  2. Back every claim with a figure

    Northern shows a ‘40% Reduction in cost per lead’ with a named school, and RankPay prints ‘3,250% ROI’ for one client. Each review on these pages shows a real person, so a cautious buyer can trust the number.

  3. Show real people and no mascot

    The Utah page has a photo at the top of its whole team, and the law firm page shows an expert on a video call. None of the five winners uses a mascot or a cartoon, so a buyer sees the people they would hire.

The bottom line

The winners speak to one kind of buyer, back each claim with a figure and ask for one clear next step. The losers send paid clicks to general service pages with a full menu and no obvious way to enquire.

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