The 4 winners.

The landing pages actually worth stealing from.

Winner #1: monday.com

monday.com/ap/task-management

Project Management Software landing page example from monday.com
  1. 1

    What works

    Use-case picker in the hero

    The hero lists ‘Task management’, ‘Project management’ and ‘Time tracking’ above the button. A visitor picks the job they came for.

  2. 2

    What works

    Free forever line under the button

    The page repeats ‘Free forever. No credit card.’ under its Get Started buttons. A visitor sees there is no cost at each click.

  3. 3

    What gets in the way

    Product views behind three tabs

    The page lists ‘Automate’, ‘Collaborate’ and ‘Customize’ as tabs. A visitor sees one product view unless they click.

  4. 4

    What works

    Named testimonial with hours saved

    The headline says ‘98+ hours of manual work saved with AI’ and the quote is credited to an Operations Director by name. A name and a number back the claim.

  5. 5

    What gets in the way

    Contact sales on a free trial page

    A page built around a free start also has an enterprise block with ‘Contact sales’. A visitor who wants to start alone sees a sales path.

What to try

Say the cost under the button

monday.com puts ‘Free forever. No credit card.’ under Get Started. Put your own cost line there, like ‘No card needed’.

See the original page

Winner #2: teamwork.com

teamwork.com/try-now/agencies-client-work

Project Management Software landing page example from teamwork.com

The search: agency management software

Sponsored teamwork.com

Agency Management Software | The All-in-One for Client Work

  1. 1

    What works

    Headline has the buyer trade in it

    The search was for agency management software. The headline says ‘The platform for Agencies to take control of client work’, so the buyer sees their own trade.

  2. 2

    What gets in the way

    Hero picture is a person at a desk

    The picture beside the headline shows a woman at a laptop with a small time-log card on top. The product is a small part of it.

  3. 3

    What works

    Trial button and demo button together

    The hero has ‘Start your free trial’ and ‘Book a demo’ side by side, with ‘NO CREDIT CARD REQUIRED’ below. A buyer who wants a call has a button too.

  4. 4

    What gets in the way

    Five feature tabs, one shown

    The page lists five tabs, from the first feature to the last. A visitor sees the first feature unless they click.

  5. 5

    What works

    Founder quote with three results

    A founder and CEO says ‘it has changed my business’. The card lists ‘+1000%’, ‘4x’ and ‘6x’ and a video link.

What to try

Name your buyer in the headline

Teamwork says ‘The platform for Agencies’ because the search was for agency software. Put your buyer trade in your headline.

See the original page

Winner #3: lp2.connecteam.com

lp2.connecteam.com/top-when-i-work-alternative-aw

Project Management Software landing page example from lp2.connecteam.com
  1. 1

    What works

    Free offer in a top bar

    The top bar says ‘Up to 10 employees? Get Connecteam 100% FREE!’ A small team sees the free plan before the headline.

  2. 2

    What works

    Headline has the rival tool name

    The headline says ‘Meet Connecteam, the best When I Work alternative’. A buyer who compares the two products reads both brands in one line.

  3. 3

    What works

    Checklist of cost answers

    The hero lists ‘No credit card required’ and ‘FREE 24/7 live support’. Each answers a cost question before the buyer asks it.

  4. 4

    What gets in the way

    Heading says all categories, chart shows three

    The heading says ‘Connecteam scores higher in all categories’. The chart under it shows three: ease of use, ease of setup and quality of support.

  5. 5

    What works

    Price table against the old tool

    The table shows 10 users at Free against ‘$50/month’, and 30 users at ‘$49/month’ against ‘$150/month’. A buyer sees the saving in dollars.

What to try

Price table against the old tool

Connecteam shows 10 users for Free beside ‘$50/month’. Put your price next to the one a buyer is leaving.

See the original page

Winner #4: fieldwire.com

fieldwire.com/lp2/construction-management-software

Project Management Software landing page example from fieldwire.com
  1. 1

    What gets in the way

    Headline fits any construction tool

    The headline says ‘Manage your construction sites with ease’. Any site software could say it, so it gives no reason to pick this one.

  2. 2

    What works

    Savings calculator with a dollar figure

    The page has three inputs, company type, projects and project size, then shows ‘$4,540,000’ in annual savings. The visitor sees a figure for their own firm.

  3. 3

    What gets in the way

    Small print under the big figure

    The line ‘presented above are not guaranteed’ is in small grey text under the savings figure. A buyer may doubt the number.

  4. 4

    What works

    Project count above customer logos

    The page says ‘4,000,000 + projects worldwide’ above logos like Clark and Graham. Builders see names they know.

  5. 5

    What works

    Quote from a project manager

    A Project Manager at Clark Construction says supervisors can ‘stay out in the field’. The quote is about the daily job of a site lead.

What to try

Give a dollar figure for their firm

Fieldwire has three questions and shows ‘$4,540,000’ in savings. Add one input and show a number.

See the original page

What the 4 winners do.

  1. Keep a free start in the first screen

    4 of 4

  2. Show proof near the top

    4 of 4

  3. Put a number up front

    4 of 4

  4. Quote a named customer

    4 of 4

Wildcards.

Pages that break the playbook in interesting ways.

Wildcard #1: trial.wrike.com

trial.wrike.com/all-in-one-collaboration-project-management-software-va2

Project Management Software landing page example from trial.wrike.com

The search: project management software

Sponsored trial.wrike.com

Start Planning For Free | Plan Projects With Wrike

  1. 1

    What makes it work

    Headline repeats the search

    The search was for project management software. The headline says ‘Project management software that delivers’, so the buyer knows the click was right.

  2. 2

    What it gets wrong

    Ad offered templates, hero has none

    The ad offered pre-built templates. The first screen is about AI agents and has no word on templates.

  3. 3

    What makes it work

    Email box and button in the hero

    The hero has a business email field, ‘Try Wrike for free’ and a Google sign-in. A visitor can start without leaving the page.

  4. 4

    What makes it work

    Customer figures next to a quote

    The quote card lists ‘14,000’ users in 20+ countries and ‘10%’ improved productivity. A buyer sees numbers beside the praise.

  5. 5

    What it gets wrong

    Footer full of links

    The footer lists Product, Solutions, Resources and Company links, plus guides and webinars. A visitor can leave without signing up.

What to try

Email box in the first screen

Wrike puts an email field and ‘Try Wrike for free’ in the hero. Move your signup box up so a visitor can start at once.

See the original page

The copy bank.

Headlines

  • “Work smarter with the #1 AI task management platform”

    monday.com

  • “The platform for Agencies to take control of client work”

    teamwork.com

  • “Manage your construction sites with ease”

    fieldwire.com

Offers

Promises

Next steps

5 pages that waste the click.

  1. microsoft project alternative

    Feature table with ticks and crosses

    A buyer who searched for a Microsoft Project alternative sees a table of ticks and crosses. The hero picture is a logo on a grid and no product screen appears.

    • Ticks onlyThe table lists ‘Embedded Email’ and ‘Sprints’ with a tick or a cross and no detail.
    • No screenshotThe hero picture is a logo on a grid. No product screen is in the first screen.
    • No customer quoteLogos for Amazon and Verizon are the only customer proof in the first screen.

  2. project portfolio management software

    Demo button is the only way in

    A buyer who searched for project portfolio management software sees a headline and one button, ‘Watch a free demo’. The page has no price and no trial.

    • Demo only‘Watch a free demo’ and ‘Request a live demo’ are the only buttons.
    • Slogan headline‘Maximize your project and portfolio performance’ could head any tool page.
    • Quote far down‘managing 30% more projects’ is near the end of the page.

  3. A search for the company’s own name

    Menu panel where the headline goes

    A buyer who searched for the app by name sees ‘How can we help?’ and three options. The headline ‘Your all-in-one digital toolbox’ is below the panel.

    • Menu first‘I want to get a demo’, ‘I have a question’ and ‘I want to get pricing’ come before the headline.
    • Price far down‘$23/user per month’ is about three quarters of the way down the page.
    • Late phoneA phone number is near the bottom of the page.

  4. gartner magic quadrant itsm

    Report download as the hero

    A buyer who searched for a Gartner Magic Quadrant sees a ‘Download Report’ form that asks for an email. The product story starts further down.

    • Email firstThe first form has a company email field before the visitor sees the product.
    • Product lateThe first customer story starts below the report block.
    • Small print blockA grey paragraph about the ‘Voice of the Customer’ method is under the form.

  5. construction software

    Search was construction, page is IT projects

    The search was for construction software. The page says ‘Unify IT projects. Drive results.’ and offers a demo of IT portfolio software.

    • Wrong topic‘Unify IT projects. Drive results.’ has nothing about construction.
    • Demo only‘Watch a free demo’ and ‘Watch a demo’ are the only buttons.
    • No priceNo price appears anywhere on the page.

What we learned.

  1. Free start under every button

    monday.com prints ‘Free forever. No credit card.’ under its Get Started buttons. Teamwork.com shows ‘NO CREDIT CARD REQUIRED’ under its trial button.

  2. Name the buyer or the rival

    Teamwork.com says ‘The platform for Agencies’ in its headline. Connecteam says ‘best When I Work alternative’ in its headline.

  3. Put a number on the saving

    Fieldwire shows ‘$4,540,000’ in annual savings after three questions. Connecteam shows 10 users at Free against ‘$50/month’.

The bottom line

The project management pages here that win name one buyer, keep a free start in the first screen and back it with a number or a named customer. The losers send paid clicks to a table of ticks, a menu panel, a report form or a page about another topic.

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