"Run the forensics script to quantify exactly where the money is going."

"The decision framework for what to cut, what to keep, what to test."

"Build the proactive negative foundation so the waste stops returning."

"Run the analyzer to surface specific negative candidates from search terms."

"If a campaign just spiked, diagnose the cause before you cut."

"Before assuming the cause, check what changed recently. Most spikes trace back to a recent edit."