The 9 winners.

The landing pages actually worth stealing from.

Winner #1: safeshipmovingservices.com

safeshipmovingservices.com/services/local-moving

Moving Companies landing page example from safeshipmovingservices.com
  1. 1

    What works

    License numbers in the top bar

    The bar above the logo shows ‘USDOT: 3475743’ and an MC number. A buyer wary of scams can look both up.

  2. 2

    What works

    Form asks for two places first

    The form shows three steps and starts with pickup and destination. A buyer enters two ZIP codes or addresses before a name.

  3. 3

    What gets in the way

    White intro text over a bright photo

    The sentence under the headline is white over the lightest part of the photo. Its first words are hard to read.

  4. 4

    What works

    Reviews under a 100,000+ customers heading

    The heading says ‘What Our 100,000+ Customers Say’. Three reviews follow, each signed with a first name and an initial.

  5. 5

    What gets in the way

    Broker notice in the footer

    A buyer who read the headline as a mover finds this in the footer. The company ‘is not a motor carrier’ and ‘will not transport’ goods itself.

What to try

Ask for the two places first

Safe Ship's form asks for pickup and destination before a name. Start your own form with the two places and ask for contact details last.

See the original page

Winner #2: consumersbuyersguide.com

consumersbuyersguide.com/cross-country-movers

Moving Companies landing page example from consumersbuyersguide.com
  1. 1

    What works

    Quote form beside the headline

    The form is in the first screen. It starts with pickup and destination and ends with one green ‘GET FREE QUOTE’ button.

  2. 2

    What works

    Headline has the service and the benefit

    The headline says ‘Get Affordable Cross Country Movers. Save Time And Money.’ A buyer sees the service and the reason to ask.

  3. 3

    What gets in the way

    Text message terms under the form

    The small print under the button has the words ‘Message and data rates may apply’. A buyer reads it last, before sending a phone number.

  4. 4

    What works

    Badge row under the first screen

    The row shows 200+ partner movers, $565 average savings and a secure-form seal. Each is a number or a seal a buyer can scan.

  5. 5

    What works

    Free guide with a checklist

    The page offers a ‘Moving Buyer's Guide’ with a company checklist, red flags and questions to ask. A buyer not ready to book still has a reason to submit the form.

What to try

Add a free guide next to the form

Consumers Buyers Guide lists a checklist, red flags and questions to ask in its guide. Offer one short list a buyer can use before choosing a mover.

See the original page

Winner #3: top10.com

top10.com/moving-companies/comparison

Moving Companies landing page example from top10.com

The search: movers in schenectady ny

Sponsored top10.com

Best Affordable Movers - Affordable Prices Of 2026

  1. 1

    What works

    Commission notice at the very top

    A buyer sees at the very top that commissions from the listed brands pay for the page. The scores come after that.

  2. 2

    What works

    Headline echoes the ad

    The ad says ‘Best Affordable Movers - Affordable Prices Of 2026’. The page says ‘Best Moving Companies 2026’ with a ‘Last Updated: Oct 2026’ date above it.

  3. 3

    What gets in the way

    Rows send buyers to other sites

    Each row's button says ‘Visit Site’. The first screen has no quote form, so a buyer must leave to ask for a price.

  4. 4

    What works

    Score and tier word on every row

    Each row shows a score such as 9.8 with a word under it, ‘Exceptional’ or ‘Excellent’. A buyer can skim to the top rated company.

  5. 5

    What works

    Dollar offer in the top row

    A buyer comparing ten rows sees ‘Get $500 off when you call today’ in the first one. That is a price reason to start there.

What to try

Put a score and an offer on every row

Top10 shows a number score and a dollar offer on its top row. Put one figure a buyer can compare next to each choice.

See the original page

Winner #4: 10bestmovingcompanies.com

10bestmovingcompanies.com/home-long-distance-best

Moving Companies landing page example from 10bestmovingcompanies.com
  1. 1

    What works

    Headline and update date

    The headline says ‘Best Long Distance Moving Companies of 2026’ with ‘Last Updated: October 2026’ below it. A buyer sees the list is current.

  2. 2

    What works

    Visitor count above the button

    A bubble says ‘48,024 people visited this site today’. A buyer sees that others are choosing from the same list.

  3. 3

    What works

    Score with review count and source

    Row one shows 9.9 with ‘13,824 Reviews’ and a Trustpilot mark. A buyer can judge how many people rated the company.

  4. 4

    What gets in the way

    Top company repeated under Our Overall Top Choice

    The first row is Safe Ship at 9.9. About 1,100 px lower the same block returns at the same size with nothing new in it.

  5. 5

    What gets in the way

    Long article starts under the list

    Below the rows is a text block that starts ‘A cross-country move is a major project’. Every row above it already has a button.

What to try

Print the review count beside the score

10Best shows ‘13,824 Reviews’ beside its 9.9 score. Put the count next to your own rating so a buyer can judge it.

See the original page

Winner #5: bestrelocation.com

bestrelocation.com/moving-companies/a/long-distance-movers

Moving Companies landing page example from bestrelocation.com
  1. 1

    What works

    Update date and disclosure under the headline

    The page shows ‘Last updated: October 03, 2026’ and an ‘Advertiser Disclosure’ link side by side. A buyer sees both before choosing.

  2. 2

    What works

    Discount pill above the top company

    A green pill says ‘Special Deal: $500 Discount when you mention Best Relocation’. It gives the click a price reason.

  3. 3

    What gets in the way

    Visitor share badge with no source

    The badge under the button says ‘85% of our visitors chose this!’ It shows no count and no date.

  4. 4

    What works

    US DOT number under each logo

    Every company has a ‘US DOT #’ pill under its logo. A buyer can look the number up before calling.

  5. 5

    What gets in the way

    Six numbered tips below the rows

    The page runs on with ‘Advice For Choosing The Best Moving Companies’ and six numbered tips. Every row above it already has a button.

What to try

Put the deal above the first row

Best Relocation puts ‘Special Deal: $500 Discount’ in a green strip over the top company. Put your offer in a strip above the first company.

See the original page

Winner #6: atlasvanlines.com

atlasvanlines.com/moving-services/international-moving-services

Moving Companies landing page example from atlasvanlines.com
  1. 1

    What works

    Headline and button use the same words

    The headline says ‘International Moving Services’ and the button says ‘GET MY INTERNATIONAL QUOTE’. A buyer sees the same service twice.

  2. 2

    What works

    Photo of a branded truck and two movers

    The photo shows a loaded truck at a house with two movers. A buyer sees who will do the work.

  3. 3

    What works

    List of industry groups

    The list shows groups such as ‘International Association of Movers (IAM)’. A buyer checking a mover can match each name.

  4. 4

    What gets in the way

    No price or review on the page

    The page ends with ‘Contact us today for your free international quote.’ It shows no price, no rating and no customer review.

What to try

Name the service on the button

Atlas says ‘GET MY INTERNATIONAL QUOTE’ on a page about international moves. Put your service in the button words.

See the original page

Winner #7: pods.com

pods.com/moving-services/local-moving

Moving Companies landing page example from pods.com

The search: dyno moving

Sponsored pods.com

PODS® Moving & Storage - DIY & Full-Service Options

  1. 1

    What works

    Driver waving from a branded truck

    The photo shows a smiling driver in the cab of a truck with the company name. A buyer sees who will bring the container.

  2. 2

    What works

    Form asks Move, Storage or Both

    The form has three choices, then a ZIP code and one red ‘Start my quote’ button. A buyer picks a path in one click.

  3. 3

    What gets in the way

    Form is set to Storage on a moving page

    The ‘Storage’ choice is already selected on a local moving page. A buyer who came to move has to change it.

  4. 4

    What works

    Card repeats the ad words

    The ad said ‘DIY & Full-Service Options’. The third card says ‘As DIY or full-service as you need’.

  5. 5

    What gets in the way

    Long paragraphs under each card heading

    Four cards each carry a long paragraph under a short heading. A buyer who skims reads only the headings.

What to try

Repeat the ad words in a card heading

A card heading repeats the PODS ad's ‘DIY & Full-Service Options’. Use your ad's own words in a heading below the first screen.

See the original page

Winner #8: collegehunkshaulingjunk.com

collegehunkshaulingjunk.com/moving

Moving Companies landing page example from collegehunkshaulingjunk.com
  1. 1

    What gets in the way

    Junk removal offer above a moving headline

    The green banner says ‘Don't Let Junk Haunt You.’ and offers a junk removal deal. The buyer came to book a move.

  2. 2

    What works

    Two ratings under the headline

    The hero shows 4.9 with ‘200k+ reviews systemwide’ and a Trustpilot 4.9 rating. A buyer sees two sources before the first button.

  3. 3

    What gets in the way

    Cost box shows no price

    The box under ‘HOW MUCH WILL MY MOVE COST?’ has the line ‘The cost of moving can vary for each project’ and no price. A buyer asking how much gets no figure.

  4. 4

    What works

    Estimate questions in the FAQ

    The FAQ lists ‘WHAT DOES MY MOVING ESTIMATE COVER?’ and a question on binding and non-binding estimates. A buyer wary of extra charges finds them.

  5. 5

    What works

    Reviews with a first name and a month

    Each review ends with a first name, an initial and ‘OCTOBER 2026’. A buyer sees the reviews are recent.

What to try

Answer how much with a figure

College HUNKS answers ‘HOW MUCH WILL MY MOVE COST?’ without a figure. Print a starting price or a typical range in that box.

See the original page

Winner #9: tristatemovingandstorage.com

tristatemovingandstorage.com/5-star-movers-dmv

Moving Companies landing page example from tristatemovingandstorage.com
  1. 1

    What works

    Two-step form with a 60 second promise

    The form says ‘No obligation’ and ‘Takes less than 60 seconds’ and shows ‘Step 1: Move Details’. A buyer sees how short it is.

  2. 2

    What works

    Headline has the area and the time

    The headline says ‘Top-Rated Local Movers in DC, Maryland & Virginia’ and ‘Get Your Quote in 60 Seconds’. A buyer sees where the company works.

  3. 3

    What works

    USDOT number in the first screen

    Pills beside the Google rating show a USDOT number and licensed and insured. A buyer can check the number before the form.

  4. 4

    What gets in the way

    Emoji icons on the six reason cards

    The cards use a calendar, a money bag and a lightning bolt as icons. Photos of the crew would show who comes to the door.

  5. 5

    What works

    Reviews with a name and a place

    Each review ends with a name and a place, such as ‘Lisa R., Arlington, VA’. A local buyer finds a neighbour.

What to try

Put the license number beside the rating

TriState shows ‘USDOT #2474864’ in a pill next to its rating. Add your license number in the first screen.

See the original page

What the 9 winners do.

  1. Show a phone number in the first screen

    8 of 9

  2. Show a rating or score

    7 of 9

  3. Print a dollar offer beside the button

    4 of 9

  4. Show a USDOT number

    4 of 9

Wildcards.

Pages that break the playbook in interesting ways.

Wildcard #1: mayflower.com

mayflower.com/moving-services/one-way-moving-company

Moving Companies landing page example from mayflower.com

The search: move from chicago to new york

Sponsored mayflower.com

One Way Moving Company - One Way Moving Services

  1. 1

    What makes it work

    Headline matches the ad

    The ad has ‘One Way Moving Company - One Way Moving Services’. The headline has ‘One Way Moving Companies’. The words match.

  2. 2

    What it gets wrong

    Sentence has no route

    The search was for a move from Chicago to New York. The sentence under the headline has no city, and none appears on the page.

  3. 3

    What it gets wrong

    Quote button is a thin outline

    The ‘Get a Quote’ button is a white outline on green with no fill. It is the only quote action in the first screen and is easy to miss.

  4. 4

    What makes it work

    Rating under the button

    The page shows 4.5 stars and ‘Our average rating is 4.5 out of 5’. A buyer sees a score before scrolling.

  5. 5

    What makes it work

    Photo of a branded truck on a town street

    The photo shows a green truck on a main street. A buyer sees what will arrive at the house.

What to try

Say the route in the first sentence

The top of the page has ‘One Way Moving Companies’ and no route. Put the cities from your ad group in the sentence under the headline.

See the original page

Wildcard #2: teamplanes.com

teamplanes.com/locations/columbus-oh-lets-get-moving

Moving Companies landing page example from teamplanes.com

The search: best out of state moving companies

Sponsored teamplanes.com

Local and Long Distance Moving | Family Owned | Movers and Packers

  1. 1

    What makes it work

    Separate numbers for home and business

    The top bar shows two phone numbers, one for homes and one for business. A caller reaches the right team.

  2. 2

    What it gets wrong

    Packages start below two banners

    A red headline band and a photo band fill the first 590 px. The three packages start after them.

  3. 3

    What makes it work

    Headline has the city

    The headline says ‘TRUSTED COLUMBUS, OH MOVER’. The city is in the first words a Columbus buyer reads.

  4. 4

    What makes it work

    Three packages in one table

    The table lists Basic, Blended and Full-Service with ticks for packed, loaded, unloaded and unpacked. A buyer sees what each level covers.

  5. 5

    What it gets wrong

    Package note says local moves only

    The search was for ‘best out of state moving companies’. The package note has the words ‘based on local moves only’.

What to try

Show three packages in the first screen

Planes lists Basic, Blended and Full-Service with ticks for each task. Move a table like it above the photo band.

See the original page

The copy bank.

Headlines

Offers

Promises

Next steps

2 pages that waste the click.

  1. interstate moving companies denver co

    Denver search, page says Near You

    A buyer who searched for interstate movers in Denver sees ‘Cross-Country Movers Near You’. No city is named.

    • No city‘Near You’ is the only place word. Denver is missing from the whole page.
    • Buttons only‘GET A QUOTE’ is a button in the hero. The first screen has no quote form.
    • Long textA long block about choosing a mover follows the hero, and the price is not in it.

  2. two men and a truck columbus ohio

    Columbus search, national page

    A buyer who searched for a mover in Columbus, Ohio sees ‘WHEREVER YOU'RE GOING, WE'LL GET YOU THERE’. Neither Columbus nor Ohio appears on the page.

    • No cityColumbus and Ohio are missing from the whole page.
    • Slogan firstThe first line is a slogan with no price, no service and no place.
    • Service listFive service links, from local moving to boxes, come before any answer for Columbus.

What we learned.

  1. Put a number beside the rating

    10Best prints ‘13,824 Reviews’ beside a 9.9 score on its top row. Top10 shows scores such as 9.8 with the word Exceptional.

  2. Ask for the two places first

    Safe Ship's form asks for pickup and destination before a name. TriState starts with ‘Step 1: Move Details’ and says ‘Takes less than 60 seconds’.

  3. Show a license number

    Safe Ship puts a USDOT number in its top bar. TriState shows ‘USDOT #2474864’ beside its Google rating.

The bottom line

The moving company pages here that win quote requests show a rating and a phone number in the first screen. Many add a USDOT number or a dollar offer. The losers send a paid click to a generic page with no city.

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