The 7 winners.

The landing pages actually worth stealing from.

Winner #1: usemultiplier.com

usemultiplier.com/lp/hire-overseas-employees

Staffing landing page example from usemultiplier.com
  1. 1

    What works

    Review score above the headline

    The page shows 4.7 stars from 2,100+ reviews before any offer. A buyer sees the rating first.

  2. 2

    What works

    Setup time stated in the first line

    The first line has a time of 5 minutes for the first step. A buyer can judge the effort before reading more.

  3. 3

    What gets in the way

    Form asks three questions first

    Before Book a Demo, a visitor must pick a country, the number of employees and the services needed. That is three steps for a quick answer.

  4. 4

    What gets in the way

    Four stats with no source

    160+ countries, 100% compliance, 24x7 support and 120+ currencies have no source beside them. A buyer can't check them here.

  5. 5

    What works

    Both prices shown side by side

    Hire Employees starts from $275 per month and Pay Freelancers from $40 per month. A buyer can work out a cost without a call.

What to try

Price next to the first button

Multiplier shows $275 per month about halfway down the page. Put a price beside your first button so a buyer can judge the cost at once.

See the original page

Winner #2: dice.com

dice.com/hiring/dice-starter-promotion

Staffing landing page example from dice.com
  1. 1

    What works

    Cancel anytime line above the headline

    A buyer who fears a lock-in reads ‘Flexible plans you can cancel anytime’ before the pitch.

  2. 2

    What works

    Headline of four words

    ‘Post today. Hire today.’ is four words. A recruiter reads the whole offer in a second.

  3. 3

    What works

    Plan limits listed in numbers

    The page shows 3 active job slots a month and 250 candidate profile views a month. A buyer sees what the plan covers.

  4. 4

    What gets in the way

    Quotes carry a job title and no name

    Three quotes are signed with a role and a company type only. A buyer can't look any of them up.

  5. 5

    What works

    Monthly price shown with its limits

    The plan card shows $649 a month beside 3 job slots and 1 user. A buyer can judge the cost without a call.

What to try

Put your limits in numbers

Dice lists 3 job slots and 250 candidate views in one row. Show your own limits as numbers where a buyer can find them.

See the original page

Winner #3: aerotek.com

aerotek.com/workforce-campaign/solutions-facilities?ecid=ps_aero_p_cli-pro_xx_b2b_fandm_google_na_usa_20250408_54atl14

Staffing landing page example from aerotek.com
  1. 1

    What works

    Headline is about facilities and staff

    ‘KEEP YOUR FACILITY RUNNING SMOOTHLY WITH RELIABLE STAFF’ is for one kind of buyer. A facility manager knows at once the page is for them.

  2. 2

    What works

    Three numbered steps from contact to hire

    The steps run from ‘Contact us for a free consultation’ to a hire. A first-time buyer sees how short the process is.

  3. 3

    What works

    Five industry tabs

    Tabs cover aviation, construction, distribution, facilities and manufacturing. A visitor picks the trade that fits them.

  4. 4

    What gets in the way

    Quote signed Aerotek Client

    The quote has no person, role or company on it. A buyer can't tell who said it.

  5. 5

    What gets in the way

    Form is at the bottom of the page

    The form comes after the tabs and the quotes. A visitor ready to ask has to scroll to it.

What to try

Number the steps to hire

Aerotek lists three steps from contact to hire. Add three steps of your own below your headline.

See the original page

Winner #4: roberthalf.com

roberthalf.com/us/en/c/hire

Staffing landing page example from roberthalf.com

The search: staffing services in houston tx

Sponsored roberthalf.com

Temp Recruiting Solutions - Hire Temps with Robert Half

  1. 1

    What works

    Headline is about the local area

    A Houston searcher sees ‘Find top talent in your area’. A form field for the zip code follows in the same screen.

  2. 2

    What gets in the way

    Form asks about the job before contact

    A visitor must give the position, a zip code and a comment, then six contact details. That is a lot to fill for a quick request.

  3. 3

    What gets in the way

    Job search link in the first screen

    ‘Looking for a job? Search jobs now’ is under the intro. A visitor who came to hire can leave for the job search.

  4. 4

    What works

    Three numbers in one row

    ‘Every 2 minutes’ a candidate is placed and ‘9 out of 10’ clients recommend the firm. Speed and results are in one row.

  5. 5

    What works

    Fortune and Forbes awards near the page end

    Three awards are shown under ‘You’re in good company’. A buyer sees names from outside the firm.

What to try

Phone number beside the main button

Robert Half shows a phone number next to Hire now in the top corner. Put yours beside your first button.

See the original page

Winner #5: insightglobal.com

insightglobal.com/industries/customer-service-staffing

Staffing landing page example from insightglobal.com
  1. 1

    What works

    Headline is the task itself

    ‘Hire Top Customer Service Talent’ is the job the visitor came to do. A hiring manager sees at once what the page is for.

  2. 2

    What works

    Two buttons with a line under each

    ‘Schedule A Meeting’ and ‘Submit Staffing Request’ each have a short line below. A buyer picks to talk or to send details.

  3. 3

    What works

    List with speed and cost

    One list has ‘Hire talent in as few as two days’ and ‘You pay nothing’ until the hire starts. A buyer reads both answers together.

  4. 4

    What works

    Four numbers on a dark band

    The band shows 800+ clients, ~50k hires placed in 2024 and 50+ countries. A hiring manager can quote them to a boss.

  5. 5

    What gets in the way

    Other services listed on the same page

    Recruitment Process Outsourcing, Direct Placement and Culture Consulting are listed below the pitch. A buyer after customer service staff has to read past them.

What to try

Say when you start charging

Insight Global says ‘You pay nothing’ until the hire starts. Put your own terms in the first screen.

See the original page

Winner #6: peopleready.com

peopleready.com/lp/general-labor

Staffing landing page example from peopleready.com

The search: day labor austin texas

Sponsored peopleready.com

Day Labor Staffing | Day Labor Temp Staffing

  1. 1

    What works

    Headline has the word labor

    The search was ‘day labor austin texas’. The headline ‘Hire General Labor Workers For Your Business’ has the same word, labor.

  2. 2

    What works

    Form has one dropdown and an email

    The form has ‘How can we help?’ and an email, then Submit. A busy buyer can finish it in seconds.

  3. 3

    What gets in the way

    No city on the page

    A buyer searched for Austin, Texas. The words Austin and Texas are not on the page.

  4. 4

    What works

    Six roles listed in the first screen

    The list has warehouse workers, janitor crews, event staff and more. A buyer sees their role is covered.

  5. 5

    What gets in the way

    Proof of size is one line

    The only proof of size is ‘600-plus branches across the country’. There are no client logos or review scores.

What to try

Cut the form to two fields

PeopleReady asks ‘How can we help?’ and an email. Cut your form to the two things you need to reply.

See the original page

Winner #7: get.workable.com

get.workable.com/applicant-tracking-system-software-demo

Staffing landing page example from get.workable.com

The search: wonsulting ai

Sponsored get.workable.com

AI-Assisted Resume Screening | AI Recruiting Tools

  1. 1

    What works

    Headline says what the product is

    The headline reads ‘The modern ATS built for speed and collaboration’. A recruiter knows at once if it fits.

  2. 2

    What works

    Demo form beside the headline

    A recruiter fills in a work email, company name and company size. The demo request needs no scrolling.

  3. 3

    What works

    Posting offer in one line

    The text says ‘your jobs to 200+ boards with a single click’. A recruiter sees the time saved.

  4. 4

    What gets in the way

    Agent section uses insider terms

    ‘The Workable Agent runs the top of the hiring funnel’ is the first sentence. A buyer new to the product must work out what it means.

  5. 5

    What works

    Ease of use chart with five rivals

    Workable shows 9.2 for ease of use beside Lever 8.8, Greenhouse 8.7 and JobVite 7.9. A buyer sees rivals compared in one chart.

What to try

Show peer scores in a chart

Workable lists ease of use at 9.2 beside five rivals. Add a chart from your own review site.

See the original page

What the 7 winners do.

  1. Put a number in the proof

    6 of 7

  2. Put the request form in the first screen

    4 of 7

  3. Say what it costs or when you pay

    4 of 7

  4. Name the kind of worker in the headline

    3 of 7

Wildcards.

Pages that break the playbook in interesting ways.

Wildcard #1: peopleready.com

peopleready.com/lp/day-labor

Staffing landing page example from peopleready.com

The search: day labor tucson arizona

Sponsored peopleready.com

Day Labor Staffing - Day Labor Staffing Agency

  1. 1

    What makes it work

    Logo only at the top

    The top has the PeopleReady logo and no menu. A visitor has one job on the page, the form.

  2. 2

    What makes it work

    Headline repeats the search words

    The search was ‘day labor tucson arizona’ and the headline starts ‘Hire Day Labor Workers For Your Business’. The words match what was typed.

  3. 3

    What makes it work

    Form is two fields and a button

    ‘How can we help?’ and an email are the only fields. A buyer who needs workers today can finish in seconds.

  4. 4

    What it gets wrong

    No city on the page

    A buyer searched for Tucson, Arizona. The words Tucson and Arizona are not on the page.

  5. 5

    What it gets wrong

    Proof of size is one line

    The only proof is ‘600-plus branches across the country’. A buyer who has not heard of the brand has little else to trust.

What to try

Remove the menu from your ad page

PeopleReady shows only a logo at the top. Remove the menu from the page your ads point at.

See the original page

Wildcard #2: insightglobal.com

insightglobal.com/services/direct-placement

Staffing landing page example from insightglobal.com

The search: temp agencies in maryland baltimore

Sponsored insightglobal.com

Temp To Perm Staffing Agency

  1. 1

    What it gets wrong

    Headline is about direct placement

    The search was ‘temp agencies in maryland baltimore’. The headline says ‘Your Direct Placement Services Partner’, a different service from temp work.

  2. 2

    What makes it work

    Two buttons in the first screen

    A buyer can book a talk with ‘Schedule A Meeting’ or send a request with ‘Submit Staffing Request’ without scrolling.

  3. 3

    What makes it work

    Three client names under the headline

    UnitedHealth Group, CVS Health and Meta are shown after ‘TRUSTED BY’. A buyer sees names they know.

  4. 4

    What makes it work

    Placement count in the first screens

    Each year the firm reports 7,000+ direct placements. A buyer sees how often this works.

  5. 5

    What it gets wrong

    Form is far down the page

    The form comes after the industry grid, the articles and the FAQ. A visitor ready to ask has to scroll a long way.

What to try

Use the words of the search

Buyers search for temp agencies and land on a page about direct placement. Put the words your buyer typed in your headline.

See the original page

The copy bank.

Headlines

Offers

  • “Save up to 35% on Global Hiring with Multiplier”

    usemultiplier.com

  • “Flexible plans you can cancel anytime”

    dice.com

  • “You pay nothing for our customer service staffing services until your new hire starts”

    insightglobal.com

Promises

  • “Hire talent in as few as two days”

    insightglobal.com

  • “Start employing across borders in 5 minutes”

    usemultiplier.com

  • “Create your account, buy, and start sourcing in minutes.”

    dice.com

Next steps

3 pages that waste the click.

  1. executive search firms columbus ohio

    Nonprofit page for a general search

    The search was ‘executive search firms columbus ohio’. The headline says ‘Columbus Nonprofit Executive Search Experts’, a narrower service than the search asked for.

    • Nonprofit onlyThe first screen is all about nonprofits.
    • Job seeker link‘SEARCH JOBS’ is next to ‘HIRE A LEADER’ in the header.
    • Wall of wordsParagraphs fill the page down to the contact block.

  2. staffing companies in miami

    Staffing search, page for HR hires

    The search was ‘staffing companies in miami’. The headline is ‘Human Resources and Talent Acquisition Staffing Solutions’, a narrow slice of staffing.

    • No cityThe word Miami is not on the page.
    • Wall of wordsThree paragraphs come before the first list.
    • Job title listsLists of HR job titles run down the page before the process steps.

  3. staffing agency pleasanton ca

    Food and beverage page for a local search

    The search was ‘staffing agency pleasanton ca’. The page is about food and beverage staffing only, with no town name.

    • No townThe word Pleasanton is not on the page.
    • Fine printThe consent text under the form button is long next to the form.
    • Role listA long list of food production roles fills the first screen.

What we learned.

  1. Say what it costs

    Dice shows $649 a month with 250 candidate views, and Multiplier shows $275 per month. Insight Global says ‘You pay nothing’ until the hire starts.

  2. Name the worker in the headline

    PeopleReady says ‘Hire General Labor Workers For Your Business’ and lists the roles it fills. Aerotek writes ‘KEEP YOUR FACILITY RUNNING SMOOTHLY WITH RELIABLE STAFF’ for one trade.

  3. Form in the first screen

    Robert Half and Workable show the form beside the headline. PeopleReady asks ‘How can we help?’ and an email, then Submit.

The bottom line

The staffing and recruitment pages here that win leads put a number in the proof, show the form in the first screen and say what it costs. The losers send paid clicks to a page for a different search.

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