Google Ads management for $2,000 a month, whatever you spend. The audit comes first and it is free: in 84 Performance Max campaigns across 42 accounts we read in August 2026, 54% had no bid target and 49% had not been touched in 28 days.
Most accounts we open have the same four problems. The fee is built around fixing them and keeping them fixed.
$2,000 a month for Google Ads whether you spend $5,000 or $50,000. An agency paid 15% of spend earns more when your budget grows, whether or not results do.
Six numbers on read-only access before any contract: the newest negative keyword, impression share lost to rank against budget, which conversions the account optimises to, broad match without negatives, where the ads land, and the change history.
In 100 accounts we read in August 2026 the median account had 9 primary conversion actions, and Google bids toward all of them. We cut that to the ones that are a sale or a lead, then set a target.
49% of the Performance Max campaigns we read had no human edit in 28 days. Our weekly search terms review and the negatives it produced are a line in your monthly report.
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Every account runs one test at a time: an ad, a bid target or a landing page, with the hypothesis written down before it starts.
A test with no hypothesis is a coin flip with a chart. We keep the variants that pay and cut the rest, and the verdict goes in the monthly report.
Never a percentage of spend
Read-only, before any contract
Every account, every week
With a wasted-spend number in it
Book the free audit and I reply with what I found. Read-only access, before any contract.
Three steps. The first one is free and you keep it either way.
You grant read-only access. I read the six numbers, then the full checklist: structure, search terms, bidding, ads, landing pages and tracking. You get a written reply with what I would fix first and roughly what it is costing you not to.
Get the free auditConversion actions get cut to the ones that are a real lead or sale. Campaigns get split by intent, with budgets and bid targets set for each job. The negatives list gets built from the search terms report, not from a template. The landing page gets audited with Postclick, because the page decides what the click was worth.
See the checklistSearch terms every week. Bid targets adjusted from last week's conversions. One test at a time with a hypothesis. A monthly report that names the wasted spend we cut and what we are testing next. Winners get more budget. Losers get cut.
See the packages
Comprehensive
Everything below is inside the flat fee. If you need something that is not, ask on the audit call.
Never a percentage of ad spend
The audit comes first, free, and you keep it either way
$40 to $85 an hour with experience, 8 to 12 hours a week.
$50k a year at least, plus software.
12% to 30% of spend. $1,200 to $3,000 on $10k a month.
$20 to $300 a month in software, plus your week.
Tightly themed ad groups keep the ad relevant to the search, which raises Quality Score and lowers what you pay per click. Brand, high-intent and research traffic get separate campaigns, separate budgets and separate bid targets, so money flows to the searches with margin behind them.
We publish the playbook. Start with our guide to Google Ads account structure.
In the 100 accounts we read in August 2026, 96 had a shared negative list and the median list held 463 terms. A list is not a review. The search terms report changes every week, and the list only grows when somebody reads it.
We read it every week and the negatives we added are a line in the monthly report. Here is what a good list looks like.
54% of the 84 Performance Max campaigns we read had no target ROAS or CPA. Bidding without a target spends the budget. It does not chase a margin.
We fix the conversion actions first, so Google learns from sales and leads and not from page views, then set a target per campaign and move it from the data.
We never charge a percentage of ad spend. An agency paid on spend earns more when your budget grows, whether or not your results do.
Our fee is flat: $2,000 a month for Google Ads, or $4,000 with social platforms, ad creative and landing page design included. If you want one person rather than a team, hire Stewart as a consultant on the same terms.
Six numbers from your account, read on read-only access, before any contract.
Get the auditPages planned, written, designed, built and tested for your campaigns.
Learn MorePostclick audits the page, we fix what it found, and the test decides.
Learn MoreSix numbers from your account, read on read-only access, before any contract.
Get the auditPages planned, written, designed, built and tested for your campaigns.
Learn MorePostclick audits the page, we fix what it found, and the test decides.
Learn MoreCosts, ownership, minimums and what happens each week, answered straight.
$2,000 a month flat for Google Ads. That covers account structure, keyword research, weekly search terms review and negatives, conversion tracking, bid strategy, ad copy and testing, and a monthly report with a wasted-spend number in it. $4,000 a month adds Facebook, Instagram, LinkedIn, Reddit and TikTok, plus ad creative and landing page design.
Neither fee moves with your budget. Most agencies charge 12% to 30% of ad spend; on $10,000 a month that is $1,200 to $3,000 before a single click.
No, never. An agency paid a percentage of spend earns more when your budget grows, whether or not your results do. A flat fee means the only way we keep the account is by growing what it returns.
No minimum. But under about $2,000 a month in spend the fee is most of the budget, and I will tell you so on the audit call and suggest you keep it in-house with our free tools instead.
Read the search terms report and add negatives. Check the conversion actions still count real leads or sales. Move budget from campaigns that hit their cap while converting to the ones that do not. Adjust bid targets from last week's conversion data. Run one test at a time with a written hypothesis.
The test for whether an agency does this is the change history. In the 84 Performance Max campaigns we read in August 2026, 49% had no human edit in 28 days.
You do. We manage campaigns inside your own Google Ads account, and everything in it stays yours: the campaigns, the conversion history, and the data. If we ever part ways, you keep all of it.
Proper management takes 8 to 12 hours a week per account. A Google Ads freelancer on Upwork charges $15 to $40 an hour at entry level and $40 to $85 with experience, so a good one costs $1,400 to $2,100 a month before you check whether they are in the account. An in-house hire is $50,000 a year and up, plus software.
Under $2,000 a month in spend, do it yourself. Between $2,000 and $10,000, a freelancer or a flat fee. Above $10,000, the waste an untended account produces every week costs more than the fee.
Setup wins come fast. Fixed conversion tracking, cleaner account structure, and negative keywords cutting wasted spend usually show up in the first few weeks.
Compounding gains take longer. Bid strategies need conversion volume to learn, and tests need traffic to reach a verdict, so judge the engagement in months, not days. We report the numbers to you either way.
Yes, and it comes first. You grant read-only access, I read the six numbers that show whether the account is managed or coasting, and you get a written reply with what I would fix first. You keep the findings whether or not we work together. Book the free audit.
