Learning paths

Curated sequences for specific PPC jobs.

Each path is an opinionated step-by-step run of tools from the library. Pick the job you are trying to do, follow the path, ship the work.

New PPC hires + agency juniors

First 90 Days as a New PPC Hire

A complete onboarding sequence, from your first audit to your first scaling decision.

8 steps · ~3 hours total reading Open

Agency owners + new biz teams

Audit Any Account in an Hour

For agency intake calls and pre-sales. Surface the 3-5 biggest issues fast.

6 steps · ~60 minutes if you follow the steps Open

PPC managers ready to scale

Scale a Profitable Account Without Wrecking It

The exact 4-step sequence to add budget without blowing past the demand ceiling.

6 steps · ~90 minutes of reading + a few hours of execution Open

Anyone with a stale account

Recover Wasted Spend in a Drifted Account

Find the 15-30% of budget bleeding into nothing, and stop it this week.

6 steps · ~45 minutes Open

Anyone launching their first PMAX

Launch Performance Max From Scratch

A complete sequence: assess readiness, set asset groups, audit signals, and protect the account.

4 steps · ~2 hours Open

PPC managers + agency operators

Diagnose Any Account Problem in 60 Minutes

Find the actual cause when performance drops, before you start fixing the wrong thing.

5 steps · ~60 minutes Open

Connect your Google Ads account and run your first audit in under 15 minutes.

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