6 Best HR Software Landing Page Examples (and 1 to Avoid)

Winner #1: paylocity.com

paylocity.com/lp/software/finance/demo/explore/finance-pros

HR landing page example from paylocity.com

1

What gets in the way

Demo form and no price on the page

The form has a job title field and a ‘Submit’ button. No price shows anywhere on the page, so a finance buyer must book a call to learn the cost.
2

What gets in the way

Four steps with a short name each

The row runs Snap It, Automate It, ‘Consolidate It’ and Reimburse It. A finance buyer reads the whole process in four short phrases.
3

What works

Headline has an hours figure

The copy reads ‘Save 60 hours a month’. A finance buyer sees a time saving in a number.
4

What gets in the way

Webinar button under the headline

A second button reads ‘Watch the Webinar’ under ‘Exceed Expectations’. It offers a different action from the demo form.
5

What works

Named customer with a case study

A block links to ‘Meet Arcadea Group’. A buyer can find a company like their own.

What to try

Show a starting price beside the form

The page has a demo form and no price. With a starting price beside the form, a finance buyer can decide before the call.

See the original page

Winner #2: bamboohr.com

bamboohr.com/pl-pages/hr-time-tracking

HR landing page example from bamboohr.com

The search: connecteam time clock

Sponsored bamboohr.com

Integrated Time Tracking | Monitor Employee Hours

1

What works

Headline says the feature

The headline reads Employee Time and ‘Attendance Tracking’. A visitor who searched for a time clock sees the product they want.
2

What works

Customer count under the hero

A band reads ‘Join 30,000+ businesses that trust BambooHR’. It shows scale before any feature.
3

What works

Testimonial with a 75% result and a name

An HR manager says time tracking cut her time ‘by more than 75%’. Her name, title and company are under the quote.
4

What works

Demo button right under the quote

‘Schedule a Free Demo’ is the next thing a convinced reader sees.
5

What gets in the way

Review scores are near the bottom

‘Capterra / 4.6’ and ‘Software Advice / 4.6’ show close to the footer. Most visitors never scroll this far.

What to try

Move the review scores next to the demo button

The 4.6 scores are far from the demo button. Put them under ‘Schedule a Free Demo’ to add proof at the point of action.

See the original page

Winner #3: justworks.com

justworks.com/lp/eor-payroll

HR landing page example from justworks.com

The search: international payroll service

Sponsored justworks.com

Pay International Contractors | International Payroll Services

1

What works

Headline matches the search

The headline reads ‘Wherever They Are’ under Easily Pay Your Employees. A visitor who searched for international payroll sees the same idea.
2

What works

Section for the compliance worry

A section titled ‘Stay Compliant with Global Hiring’ lists benefits required by law and holiday calendars by country.
3

What works

Price on the page: $599 a month

The Employer of Record card shows $599 a month per employee. A buyer can judge cost before booking a call.
4

What works

FAQ has a cost question

The FAQ asks ‘How much does Justworks EOR cost per month?’ A buyer who scans for the price finds it.
5

What gets in the way

Footer has about thirty links

The footer lists links from Pricing to ‘Blogs’. Each one is a way off the page for a visitor who has not booked.

What to try

Add the monthly price to the first screen

The $599 price is halfway down the page. With a starting price in the first screen, a global hirer can qualify at once.

See the original page

Winner #4: deel.com

deel.com/plp/us-payroll

The search: texas employer identification number

Sponsored deel.com

US Payroll in All 50 States - Payroll In Texas

1

What gets in the way

Ad says Texas, headline says all 50 states

The ad reads ‘Payroll In Texas’. The first screen reads ‘All 50 States’ and has no word about Texas.
2

What works

Headline claim repeated after the form

‘US payroll done right. All 50 states.’ repeats the claim from the first screen.
3

What works

Before and after columns

Two columns, ‘Without Deel’ and ‘With Deel’, list the problems and the fixes side by side.
4

What works

Prices on the page from $22

The US plan cards show $22 and $39. A payroll buyer who compares vendors sees a cost without a call.
5

What works

Support figures in one band

A band under ‘Fast 24/7 support’ lists 91%, 1hr, 6min and 93%. The numbers answer a buyer's worry about being left alone.

What to try

Put the state from the ad in the headline

The ad has Texas and the page has all 50 states. Add the state to the headline so the click and the page match.

See the original page

Winner #5: paycom.com

paycom.com/learn-more/why-paycom

1

What works

Headline is an 85% result

The first line reads error review and corrections fell by 85%. A footnote credits a Forrester study.
2

What works

Customer who switched away and came back

The story is Prairie Knights Casino, titled ‘Winning Big by Switching Back’. It shows a buyer a real company with a reason.
3

What works

Form is split into steps

Tabs for ‘User Info’ and Contact info break the form into steps. A buyer sees a short first step.
4

What gets in the way

Quote has a job title and no name

The quote comes from an ‘assistant controller’ in ‘education’. A person or company name would make it easier to trust.
5

What gets in the way

Claim about competitors with no figure

The block reads ‘OUR COMPETITORS LEAVE YOU WITH A PUZZLE.’ and has no figure beside it.

What to try

Add a person's name to the first quote

The first quote has a job title only. A first name and company next to it make the praise belong to a real person.

See the original page

Winner #6: adp.com

adp.com/semlps/0001/peo-provider-totalsource.aspx

1

What works

Quote button and phone number in the header

The header has ‘Get a FREE Quote’ and a phone number. A buyer who is ready to talk can call at once.
2

What works

Headline spells out the service

The headline reads Professional ‘Employer Organization’ (PEO). A buyer who knows only the acronym or only the full term finds both.
3

What works

Four benefit tiles

Four tiles read Offer top benefits, Minimize your risk, Save time and a support line. One tile adds 30% more time back.
4

What gets in the way

Experts claimed and no client name

The page reads ‘thousands of HR experts’ and has no client name or quote to back it.
5

What works

Size claim in a side box

A box reads that TotalSource would be ‘the second largest employer in the US’. It shows a buyer who hands over HR a size to trust.

What to try

Show one client name near the button

The page has several Get Started buttons and no customer name. A client logo or short quote beside one button adds proof.

See the original page

The 6 winners.

Demo form and no price on the page

Four steps with a short name each

Headline has an hours figure

Webinar button under the headline

Named customer with a case study

Show a starting price beside the form

Headline says the feature

Customer count under the hero

Testimonial with a 75% result and a name

Demo button right under the quote

Review scores are near the bottom

Move the review scores next to the demo button

Headline matches the search

Section for the compliance worry

Price on the page: $599 a month

FAQ has a cost question

Footer has about thirty links

Add the monthly price to the first screen

Ad says Texas, headline says all 50 states

Headline claim repeated after the form

Before and after columns

Prices on the page from $22

Support figures in one band

Put the state from the ad in the headline

Headline is an 85% result

Customer who switched away and came back

Form is split into steps

Quote has a job title and no name

Claim about competitors with no figure

Add a person's name to the first quote

Quote button and phone number in the header

Headline spells out the service

Four benefit tiles

Experts claimed and no client name

Size claim in a side box

Show one client name near the button

What the 6 winners do.

Put a number on the page

Say the service in the headline

Show a customer quote

Show a price on the page

Wildcards.

Headline has the e-visa words

Form asks for more than a first touch needs

Before and after columns

A free tool as the first plan

Process in three easy steps

Cut the form to two fields

Headline has the country

Country facts in a list

Four plans with prices from $8

Lists the benefits Mexican law requires

Show one plan price in the first screen

Sales phone number in the header

Form beside the headline

Headline matches the ad

Plan limit is in small print

Put the plan limit in the first sentence

The copy bank.

Headlines

Proof

Calls to action

Next steps

1 pages that waste the click.

Six-field form on the first screen

What we learned.

Put a number on the page

Show a customer quote with a name

Show the price

The bottom line

Now point postclick at your own page