Free: 96 PPC tools + my AI Playbook book
Setup guide · Free · No email Start here

Install Claude Code → run any agent in 30 minutes

The exact setup I run on every client account. Start here before grabbing any of the agents below.

  • 1 Download Claude Code (desktop app, Mac & Windows)
  • 2 Paste one kickoff prompt — Claude Code does the rest
  • 3 Watch it audit your account, live

Not a developer? Doesn't matter. The prompt tells Claude Code to install everything for you and walk you through Google Ads OAuth. If you get stuck, you paste the error back and Claude fixes it.

Open the guide Free · no email required
claude code — ppc-workspace
> Audit my last 7 days of Google Ads spend and find the leaks.
Reading account · auditing 14 campaigns…
Found 3 leaks across $14,820 spend:
Search "PPC software" — $2,140 / 0 conv
PMax asset group "Brand" cannibalising…
typing
Stew's actual workspace

Claude Code agents

Agents
Free
Budget Pacer
budget pacing forecasting reallocation
  1. Provide monthly budget, spend MTD, days elapsed, days in month
  2. Paste campaign-level data with daily budgets and budget-lost IS if available
  3. State whether budget is a hard cap or flexible target
Agents

Diagnoses underspending and overspending using a 5-stage hierarchy, projects month-end spend with confidence levels, and recommends specific budget reallocations.

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Agents
Free
Channel Expansion Planner
channel expansion meta ads microsoft ads growth
  1. Paste 90 days of Google Ads performance plus business context and budget
  2. Add competitor channel observations (Meta Ad Library, LinkedIn, TikTok)
  3. Get channels ranked with predicted CPA ranges, pilot budgets, and success/kill criteria
Agents

Evaluates Meta, Microsoft, LinkedIn, and TikTok against your actual Google Ads performance and competitive reality. Six signals (competitive validation, audience alignment, CPA prediction, creative readiness, budget viability, business model fit) produce a ranked verdict and a pilot plan with kill criteria.

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Agents
Free
Competitor Messaging Analysis
competitive intelligence messaging positioning copywriting
  1. Give it your URL plus 1-5 competitor URLs (or let it auto-find them)
  2. Tell it what you want to learn (positioning, proof points, full audit)
  3. Get a message-frequency table, gap analysis, and the white-space angles to test
Agents

Audits how each competitor positions, what proof they lead with, what tone they use, and where the messaging gaps sit. Outputs a frequency table across all competitors plus a gap analysis grouped into critical-gaps, table-stakes, and white-space opportunities to own.

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Agents
Free
Demand Ceiling Analyzer
demand ceiling scaling marginal returns
  1. Paste impression share data and 30/90-day performance per major campaign theme
  2. Provide business context: what they sell, geographic scope, AOV or LTV, target CPA/ROAS
  3. Split brand vs non-brand and add 6-12 months of monthly trend data if available
Agents

Diagnoses whether a Google Ads account has room to grow on search by analyzing impression share, marginal returns, and market context across brand and non-brand.

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Agents
Free
Google Ads Audit Sales Presentation
audit sales presentation agency
  1. Give it your audit data: structured JSON, a chat summary, or raw account metrics
  2. Confirm grade, waste $, opportunity $, top issues, quick wins, and pricing
  3. Get a single self-contained HTML file you can send straight to the prospect
Agents

Converts a Google Ads audit (JSON, chat summary, or raw metrics) into a 12-15 slide animated HTML presentation styled like Lemonade.io. Single file, no build step, opens in any browser. Lead with the money problem, show what's working, lay out the 90-day roadmap, close with the ask.

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Agents
Free
Google Ads Script Creator
google ads scripts automation gaql
  1. Describe the script you need (export, alert, hygiene, automation)
  2. Specify single account or MCC and roughly how many entities
  3. Pick output channel (spreadsheet, email, Slack)
Agents

Generates Google Ads Scripts that copy-paste and run on first try, with a CONFIG block, GAQL queries, fallback logic, and MCC patterns built in.

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Agents
Free
Landing Page Quick Audit
landing page cro message match
  1. Provide the landing page URL or a screenshot
  2. Share the target keyword and ad copy driving traffic to it
  3. Describe the target customer and their decision stage
Agents

Reviews a PPC landing page for the 3-second test, message match against the ad, trust signals, CTA effectiveness, and mobile experience, then returns 3 quick wins and 1 strategic insight.

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Agents
Free
Negative Keyword Analyzer
negative keywords wasted spend search terms
  1. Export your search terms report from Google Ads
  2. Provide brand terms and services offered (so they're protected)
  3. Paste 100-300 terms sorted by cost
Agents

Reviews your search terms report and returns negatives grouped by waste theme, with match type, account/campaign/ad-group placement, and a confidence score for each.

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Agents
Free
New Client Onboarding
onboarding agency new client 90-day plan
  1. Paste current account metrics, week of engagement, target CPA/ROAS, and budget
  2. Note any conversion tracking issues or known account history
  3. Get a phase assessment, 3-5 phase-appropriate actions, and the criteria to graduate
Agents

Tells you what week-of-engagement-appropriate work looks like for a new account. Determines which of four phases (Stabilization, Optimization, Growth, Graduation) the account is in based on conversion volume and time elapsed, then returns 3-5 actions calibrated to that phase's risk tolerance.

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Agents
Free
PMax Health Check
pmax audit cannibalization performance max
  1. Paste your PMax campaign metrics plus brand search before/after PMax launched
  2. Include asset group breakdowns and search themes if you have them
  3. Get a HEALTHY/CONCERNING/UNDERPERFORMING/KILL verdict with cannibalization math
Agents

Runs a skeptical diagnostic on PMax campaigns. Checks qualification first, then brand cannibalization, then performance after the cannibalization adjustment. Returns a clear keep/fix/kill verdict instead of the vague reporting Google gives you.

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Agents
Free
PPC Account Health Check
account audit health check prioritization
  1. Paste campaign-level performance data (spend, conversions, CPA)
  2. State your target CPA, target ROAS, and monthly budget
  3. Note the date range and any recent account changes
Agents

Strategic Google Ads assessment that grades the account A through D, flags critical issues, surfaces high-leverage opportunities, and ranks actions by impact and effort.

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Agents
Free
PPC Business Profiler
business context website analysis onboarding
  1. Provide the website URL or paste the homepage content
  2. Add About, Services, and Pricing pages if available for richer extraction
  3. Mention any known business context (industry, vertical) to calibrate the read
Agents

Extracts brand identity, offerings, target customers, market positioning, and operational scope from a website with confidence scores and gap flags.

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Agents
Free
PPC Change Analyzer
change analysis causation verdict
  1. Describe the change you made and the date it happened
  2. Paste before and after metrics across matching window lengths
  3. List any other changes or external factors that overlap the window
Agents

Compares before vs after metrics for a Google Ads change, returns a positive/negative/neutral/inconclusive verdict with a confidence score, and recommends keep, revert, or monitor.

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Agents
Free
PPC Experiment Finder
experiments testing prioritization
  1. Paste campaign-level data; device, geo, and search-term breakdowns add range
  2. Provide target CPA or target ROAS so impact can be quantified
  3. Note time period (30-90 days) and business type (lead gen, ecom, SaaS)
Agents

Surfaces actionable A/B test ideas tied to specific patterns in your Google Ads data, ranked by priority cascade with confidence scores and impact estimates.

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Agents
Free
PPC Opportunity Finder
keyword research SEO to PPC opportunities
  1. Provide the website URL, that's the only required input
  2. Optional: 3-5 competitor URLs and target geography (default US)
  3. Add industry context if useful for benchmark calibration
Agents

Surfaces high-value PPC opportunities by cross-referencing your organic rankings with SERPs where competitors run ads, framed in SEO-native language.

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Agents
Free
PPC Report Narrator
client reporting narrative monthly review
  1. Paste this period's performance data plus the prior period
  2. Provide target CPA or ROAS and the business growth phase
  3. List actions taken this period (budget shifts, new campaigns, pauses)
Agents

Converts pasted Google Ads metrics into a client report that translates numbers into business outcomes, explains root causes, and tags every insight with a confidence level.

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Agents
Free
PPC Strategic Audit
audit alignment prioritization
  1. Paste campaign-level performance data (ad-group, keyword, search-term data improves depth)
  2. State target CPA or ROAS, account spend tier, and time period (30-90 days ideal)
  3. Note business type, recent changes, and any seasonal context
Agents

Strategic Google Ads audit that validates the alignment chain, classifies what's working vs wasted, and returns prioritized recommendations focused on profitability and scale.

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Agents
Free
RSA Headline Generator
rsa ad copy headlines
  1. Provide the target keyword and what you're advertising
  2. Share proof points (customer count, ratings, years in business, results)
  3. Pick a primary CTA (free trial, get quote, book demo, shop now)
Agents

AI-powered RSA writer that produces 15 character-checked headlines across 6 angle categories plus 4 descriptions, sized to maximize Google's combination testing.

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Agents
Free
Sales Intelligence
sales pre-sales competitive intelligence pitch
  1. Drop in the prospect's URL plus 1-3 competitor URLs (or let the agent find them)
  2. Add industry context so it pulls the right benchmarks
  3. Get the 60-second brief plus a side-by-side comparison table you can show in the meeting
Agents

Builds a full pitch-prep dossier from one prospect URL. Profiles their business, finds 3 competitors, audits all the landing pages side-by-side, extracts messaging gaps, and gives you 3 conversation starters specific to that prospect. Comparison table is the hook.

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Agents
Free
Search Revenue Calculator
SEO value revenue estimate quick wins
  1. Provide the website URL, that's the only required input
  2. Optional: 1-2 competitor URLs for side-by-side comparison
  3. Optional: target geography and industry for sharper intent classification
Agents

Calculates the dollar value of a website's organic search traffic using DataForSEO data, position-based CTR, and intent multipliers, with quick-win keyword suggestions.

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Agents
Free
SEO-PPC Arbitrage
seo arbitrage cross-channel search console
  1. Paste your Google Ads keyword data and Search Console queries (same time period)
  2. Add brand terms (so we filter them) and total monthly PPC budget
  3. Get three buckets (Launch PPC, Improve SEO, Create SEO Page) with dollar values and phased plans
Agents

Cross-references Google Ads keyword data and Search Console queries to find arbitrage opportunities. Groups findings into Launch PPC (organic gaps), Improve SEO (where you pay for what you could rank for), and Create SEO Page (PPC-only). Every recommendation gets a dollar value with three incrementality scenarios.

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Agents
Free
Weekly Pulse
weekly review anomaly detection prioritization
  1. Paste this week's and last week's campaign-level performance data
  2. Add target CPA or target ROAS so anomalies can be judged against goals
  3. Note any recent changes (new campaigns, budget shifts, promos) that explain swings
Agents

Compares this week vs last week vs the 4-week baseline, flags anomalies above 20%, and returns the 3-5 highest-leverage actions to take next week.

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Multi-step prompt agents

Prompts
Free
Alignment Chain Diagnosis
diagnostics landing page alignment
  1. Copy your landing page URL, target keyword, and current metrics (CTR, CVR, CPA)
  2. Paste this prompt into Claude, ChatGPT, or Gemini
  3. Review the link-by-link scores and the primary break diagnosis
Prompts

Diagnoses where the PPC alignment chain (Search Term, Keyword, Ad, Landing Page, Offer) is breaking. The AI analyses your landing page itself, scores each link 1-10, and tells you which break to fix first.

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Prompts
Free
Business Context Builder
business context account setup onboarding
  1. Copy your homepage URL or a one-line business description
  2. Paste this prompt into Claude, ChatGPT, or Gemini
  3. Validate the extracted snapshot before using the PPC strategy seeds
Prompts

Extracts the permanent business facts every PPC campaign depends on: offerings, target customers, positioning, trust signals, and scope. Each ships with confidence scores, evidence, and PPC translation.

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Prompts
Free
Buyer Persona Builder
buyer personas audience strategy targeting
  1. Copy your website URL or a one-line business description
  2. Paste this prompt into Claude, ChatGPT, or Gemini
  3. Validate the inferred context, then review the prioritized personas
Prompts

Builds 2-7 prioritized buyer personas across demographics, psychographics, search behavior, messaging, and Google Ads targeting, each with an Advertising Viability Score and evidence citations.

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Prompts
Free
Competitor Gap Analysis
competitive analysis positioning white space
  1. Copy your landing page URL and 1-5 primary keywords
  2. Paste this prompt into Claude, ChatGPT, or Gemini
  3. Validate the inferred context, then act on the prioritized white-space recommendations
Prompts

Catalogs every competitor's messaging angle, classifies it as table stakes vs differentiator vs white space, scores ad-to-page message match, and outputs counter-positioning copy you can substantiate.

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Prompts
Free
Conversion Tracking Audit
conversion tracking measurement diagnostics
  1. Copy 30 days of Google Ads conversions plus your CRM source-of-truth count
  2. Paste this prompt into Claude, ChatGPT, or Gemini
  3. Fix the highest-priority mistake before trusting Smart Bidding again
Prompts

Validates conversions across Google Ads, GA4, and your CRM, diagnoses under-reporting vs over-reporting, quantifies the Smart Bidding cost, and runs a 9-mistake checklist with specific fixes.

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Prompts
Free
CPA Spike Diagnosis
diagnostics cpa troubleshooting
  1. Copy your before/after CPA, CTR, CVR plus any changes you made
  2. Paste this prompt into Claude, ChatGPT, or Gemini
  3. Review the calculated deltas, root cause, and recommended fix
Prompts

Diagnoses why your CPA suddenly increased by calculating all deltas, isolating the primary driver (CVR drop, CPC spike, or both), and delivering a verdict with confidence score and a specific fix.

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Prompts
Free
Intent Gap Mapper
keyword strategy buyer journey intent
  1. Copy a one-line description of what you sell plus your current keyword list
  2. Paste this prompt into Claude, ChatGPT, or Gemini
  3. Fill the Stage 6 and Stage 5 gaps first, then expand outward
Prompts

Maps your current keywords against a 6-stage buyer journey (Problem Aware to Ready to Act), scores coverage per stage, and outputs prioritized gaps with copy-paste keyword lists and campaign structure.

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Prompts
Free
Offer Audit
offer cvr strategy
  1. Copy your landing page URL and current CVR (or 'not converting')
  2. Paste this prompt into Claude, ChatGPT, or Gemini
  3. Read the hard truth and act on the verdict. Fixing the wrong layer wastes ad spend.
Prompts

Diagnoses whether poor conversion is an offer, presentation, or traffic problem using a 4-component Value Equation and a 5-dimension audit (specificity, differentiation, risk reversal, urgency, market fit) with industry benchmarks.

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Prompts
Free
Pilot Strategy Builder
pilot strategy new account
  1. Tell the AI your business URL, total pilot budget, and goal (leads, sales, or calls)
  2. Paste this prompt into Claude, ChatGPT, or Gemini
  3. Get a phased pilot plan with success thresholds and decision tree
Prompts

Designs a focused 60-90 day Google Ads pilot that proves channel viability, with 3-tier budget allocation, 4-phase data-driven timeline, pre-defined success criteria, and Day 30/60/90 decision trees.

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Prompts
Free
Performance Max Readiness Assessment
performance max pmax strategy
  1. Describe what you sell, your business type, and your monthly Google Ads budget
  2. Paste this prompt into Claude, ChatGPT, or Gemini
  3. Get a foundation scorecard, verdict, and either launch protections or prerequisites
Prompts

Scores 6 PMAX-readiness foundations (business model fit, conversion volume, Search baseline, tracking integrity, creative assets, budget) and delivers a YES with protections, NOT YET with prerequisites, or NO with alternatives.

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Prompts
Free
QBR Narrative Builder
qbr reporting client communication
  1. Copy last period and this period's spend, conversions, CPA, and any target
  2. Paste this prompt into Claude, ChatGPT, or Gemini
  3. Use the output as the spine of your QBR deck or client report
Prompts

Turns last-period vs this-period metrics into a presentation-ready quarterly narrative, calculates all deltas, classifies significance, translates every metric to dollars, and frames wins, challenges, and next-period priorities for executives.

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Prompts
Free
Weekly Performance Summary
weekly review reporting account audit
  1. Copy this week's and last week's campaign data plus your CPA or ROAS target
  2. Paste this prompt into Claude, ChatGPT, or Gemini
  3. Execute action #1 within two days, then move down the priority list
Prompts

Anomaly-first weekly account review that compares this week vs last week vs 4-week average, separates signal from noise, and outputs 3-5 actions ranked by impact-to-effort ratio with dollar projections.

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Alert agents

Scripts
Free
Competitor Alert Agent
competitors monitoring alerts
  1. Connect your Google Ads account
  2. Set competitor monitoring preferences
  3. Configure alert channels (email/Slack)
Scripts

Monitors auction insights data and sends alerts when competitor impression share, overlap rate, or position changes significantly.

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Scripts
Free
Daily Budget Check Agent
budget monitoring daily
  1. Set your email in CONFIG
  2. Schedule to run daily at 9 AM
  3. Review the summary email each morning
Scripts

Runs daily and reports which campaigns are budget-limited, how much they could spend, and recommended budget increases.

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Scripts
Free
Performance Degradation Agent
monitoring performance trends
  1. Configure baseline period and thresholds
  2. Set notification channels
  3. Schedule to run daily
Scripts

Compares rolling 7-day metrics against 30-day baselines to catch slow performance declines that are easy to miss in daily monitoring.

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Want more than agents?

The full PPC.io free toolkit has 97 resources total. Prompts, scripts, frameworks and agents. Same library, broader scope.

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